A case for contrast as a catalyst for change

This is a qualitative, largely reflective, interpretive case study of our evolution from teachers of market research to educational collaborators who work with students to co-develop qualitative researchers. This case both explores the ways to extend and improve qualitative research and researchers and presents a more general, interpretivist approach to problem-solving. The case is mixed method. It reports the combination and interpretation of reflective elements including articulating our individual memories and inter-relating these in a series of discussions where we also considered the nature and meaning of our educational approaches and the effectiveness of what we are doing

Nonlinear Young integrals via fractional calculus

For H\"older continuous functions $W(t,x)$ and $\varphi_t$, we define nonlinear integral $\int_a^b W(dt, \varphi_t)$ via fractional calculus. This nonlinear integral arises naturally in the Feynman-Kac formula for stochastic heat equations with random coefficients. We also define iterated nonlinear integrals.Comment: arXiv admin note: substantial text overlap with arXiv:1404.758

Why happy shoppers don't stop and think

This paper discusses findings from observational research of grocery shopping. Videographic analysis via qualitative research techniques reveals that consumers who display less emotion tend to be more positive about the experience and have shorter shopping visits. Whereas those who display distinct emotional responses tend to reveal negative reactions and result in taking longer to make a decision. Four categories of consumer decision behaviour for grocery products are suggested as a result of this research and as a discussion point for further investigations into this specific topic

The nature and role of social relationships in social responsibility

The importance of socially responsible purchasing continues to grow. However there is limited work that considers high involvement purchasing and the importance of social relationships in building attitudes and guiding behavior in this context. This paper presents findings that consider these issues. Social relationships are found to be an important factor in responsible purchasing however these effects often are not consciously recognized by consumers. The paper concludes by considering the need for research methods to uncover the importance of social relations

CSR: The Australian consumer's perspective

6 page(s