Why Do Women Seek Physical Beauty? : A Cross-Cultural Approach to Understand the Physical Beauty of East Asian Women

Physical beauty has been a main research agenda of the social psychology of clothing. However, the body of research that has illustrated the main reasons that women seek physical beauty has been limited. This study examined what values are sought by women through their physical beauty. The physical beauty value, a new paradigm suggested by this research, is the value acquired through the improvement of physical beauty. As the cognition of beauty is affected by sociocultural contexts (Dion et al., 1990), the physical beauty value is also formulated based on cultural characteristics. This study selected Korean, Chinese and Japanese women in their 20s and 30s, and explored their physical beauty values with a crosscultural approach. Through this perspective, this study discovered a common physical beauty value in East Asia and specific physical beauty values salient in each culture

Improving Hydrogen Production Efficiency from Electrode Surface Modifications

This project explores how surface modifications of the metal electrodes used in electrolysis can improve the efficiency of hydrogen gas production. Water electrolysis is a key player in providing clean energy for a greener future

Distributed optimization under partial information using direct interaction: a methodology and applications

This research proposes a methodology to solve distributed optimization problems where quasi-autonomous decision entities directly interact with each other for partial information sharing. In the distributed system we study the quasi-autonomy arising from the assumption that each decision entity has complete and unique responsibility for a subset of decision variables. However, when solving a decision problem locally, consideration is given to how the local decisions affect overall system performance such that close-to-optimal solutions are obtained among all participating decision entities. Partial information sharing refers to the fact that no entity has the complete information access needed to solve the optimization problem globally. This condition hinders the direct application of traditional optimization solution methods. In this research, it is further assumed that direct interaction among the decision entities is allowed. This compensates for the lack of complete information access with the interactive exchange of non-private information. The methodology is tested in different application contexts: manufacturing capacity allocation, single machine scheduling, and jobshop scheduling. The experimental results show that the proposed method generates close-to optimal solutions in the tested problem settings