Sports consumption behaviour among generation Y in mainland China

The Chinese Government has relaxed its tight control over sport (Stensholt 2004), the country is set to host the 2008 Olympic Games and every major sport franchise in the world is making plans for a full assault on the Chinese market. The game is on in mainland China, however despite the excitement about the market there is little understanding of sport consumption in China or the attitudes and behaviours of potential sport consumers. The bulk of the literature in consumer behaviour within sports relates specifically to developed industrialised nations, specifically USA, Canada, Europe and Australia. Of particular interest to academics and practitioners alike should be the potential of the huge generation Y market in China. Generation Y (those born after 1978) represent not only a current lucrative market but also represent the future development of sport and sport consumption in China. This exploratory study has revealed that generation Y consumers in China exhibit sports consumption behaviours which differ in numerous respects from their counterparts in the USA and deserve deeper study

Cybersquatting: The Latest Challenge in Federal Trademark Protection

The explosion in Internet technology in the past decade has drawn the Lanham Act into the realm of electronic commerce. Trademark owners seeking to register domain names have recently found themselves entwined in a number of disputes, such as disputes involving claims to multiple domain names and disputes over whether the domain name registration system is fairly administered. One important legal issue that has recently come to the fore is over the practice of cybersquatting. Today, courts must contend with the cybersquatter, a speculator who reserves trademarks as Internet domain names for the sole purpose of selling or licensing them back to trademark owners willing to pay a considerable price for their use. Complicating matters, the most potent weapons in the Government\u27s anticybersquatting arsenal--the Anticybersquatting Consumer Protection Act (ACPA) and Federal Trademark Dilution Act (FTDA)--each give rise to grave constitutional concerns

The behavioural impact of a visually represented virtual assistant in a selfservice checkout context

Our research investigated whether the presence of an interface agent - or virtual assistant (VA) - in a self-service checkout context has behavioural effects on the transaction process during particular tasks. While many participants claimed to have not noticed a VA within the self-service interface, behaviour was still affected, i.e. fewer people made errors with the VA present than in the voice-only and control conditions. The results are explained as reflective of an unconscious observation of non-verbal cues exhibited by the VA. The results are discussed in relation to possible behavioural outcomes of VA presence.</p

Relation Between Particle Mass and Number for Submicrometer Airborne Particles

The relationship between particle mass and the number of ambient air particles for the submicrometer size range was examined using a Tapered Element Oscillating Microbalance to determine the mass concentration, and a Scanning Mobility Particle Sizer to determine the volume concentration and total number of particles. After validating the techniques through their application to the estimation of submicrometer particle density for two laboratory generated aerosols of known bulk density (Sodium Chloride and Di-2-ethylhexyl-sebacate), the submicrometer fraction of laboratory generated Environmental Tobacco Smoke and ambient air were examined and an estimate of the average submicrometer particle densities for these aerosols found to be 1.18 g cm-3 and 1.7 g cm-3 respectively

Cybersquatting: The Latest Challenge in Federal Trademark Protection

The explosion in Internet technology in the past decade has drawn the Lanham Act into the realm of electronic commerce. Trademark owners seeking to register domain names have recently found themselves entwined in a number of disputes, such as disputes involving claims to multiple domain names and disputes over whether the domain name registration system is fairly administered. One important legal issue that has recently come to the fore is over the practice of cybersquatting. Today, courts must contend with the cybersquatter, a speculator who reserves trademarks as Internet domain names for the sole purpose of selling or licensing them back to trademark owners willing to pay a considerable price for their use. Complicating matters, the most potent weapons in the Government\u27s anticybersquatting arsenal--the Anticybersquatting Consumer Protection Act (ACPA) and Federal Trademark Dilution Act (FTDA)--each give rise to grave constitutional concerns

Privacy and the Internet of Things: Why Changing Expectations Demand Heightened Standards

Entertainment consoles, wearable monitors, and security systems. For better or worse, internet-connected devices are revolutionizing the consumer products industry. Referred to broadly as the Internet of Things (IoT), this ‘smart’ technology is drastically increasing the means, scope, and frequency by which individuals communicate their personal information. This Note explores the disruptive impact of IoT consumer devices on the U.S.’s patchwork system of privacy protections. After presenting a high-level survey of several key regulatory issues, this Note argues that the proliferation of IoT devices exposes a fundamental flaw in the Katz “reasonable expectation of privacy” standard. As individual expectations of privacy rapidly and inevitably deteriorate, societal norms will follow suit, resulting in a Fourth Amendment standard, which is incompatible and outdated in this new, interconnected reality