PENGARUH HARGA DAN PROMOSI MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA BUTIK DI KOTA METRO LAMPUNG

The emergence of various kinds of Butiks that sell some of the same fashion products but with different prices, good promotions and prices that match the quality of the products offered will affect the purchase decision. The purpose of this study was to determine the significant effect of price and promotion through social media on purchasing decisions at Butik Stores in Metro Lampung City(GnE Butik, Amie Butik, Harmua Queen, Butik Ariesta, Nanda Butik, Klik Shop Butik, Ra Butik). In this study using primary data and secondary data, the research method used was accidental sampling with a sample size of 100 people. The data analysis technique used is validity test, reliability test, normality test, linearity test and homogeneity test. Testing the analysis model in this study using multiple linear regression analysis, T test, F test and R determination. Based on the results using the T test, it was found that the price had a significant effect on purchasing decisions at Butik Stores in Metro Lampung City and promotions through social media had a significant effect on purchasing decisions at BoutiqueStores in Metro Lampung City. From the F test, prices and promotions through social media simultaneously have a significant effect on purchasing decisions at Butik Stores in Metro Lampung City. This study is aimed at implementing future marketing strategies at Boutiques in Metro City.Keywords: Price, Promotion, Social Media, Purchasing Decisio

Pengaruh Kebijakan Federal Reserve System (FED) terhadap Moneter Indonesia dan Dampaknya Terhadap Perbankan Di Indonesia

This research aimed to examine the influence of the FED Policy to Indonesian Economic and its impact to Indonesian Banking . Analytical Descriptive Method is used to analyze the symptoms that happens in Indonesian Monetary Policy.The result of this study showed that an increase in the value of the dollars caused a high risk due to eroding the foreign exchange reserves and suppressing the rupiah exchange rate in Indonesia. It caused on reducing domestic liquidity and reducing credit growth. the level of banking ratio and credit position can be said to be relatively good due to the decreasing level of NPL.Penelitian ini bertujuan untuk menguji pengaruh Kebijakan FED terhadap Perekonomian Indonesia dan dampaknya terhadap Perbankan Indonesia. Metode Deskriptif Analitik digunakan untuk menganalisis gejala-gejala yang terjadi dalam Kebijakan Moneter Indonesia. Hasil penelitian ini menunjukkan bahwa peningkatan nilai dolar menyebabkan risiko tinggi sehingga mengikis cadangan devisa dan menekan nilai tukar rupiah di Indonesia. Hal ini dapat menyebabkan pengurangan likuiditas domestik dan mengurangi pertumbuhan kredit. tingkat rasio perbankan dan posisi kredit dapat dikatakan relatif baik karena tingkat NPL menurun.

JANUARI EFFECT IN THE INDONESIAN STOCK EXCHANGE: COMPARISON OF BIG AND SMALL CAP STOCKS

Researchers have detected in the financial markets the presence of the January effect, which refers to the historical patterns of higher returns in January than that of the other months(Feb-Dec). This study investigates that the exixtence of January effect on small capitalization stocks is much stronger than the big capitalization stocks in Indonesian stock exchange. We found that there is no January effect in Indonesian Stock Exchange. We explain this phenomenon by examining all stocks, as measured by the t test and analysis regression of dummy. We still use the similiar procedure by using t test and dummy regression, but the sample is divided into big and small capitalization stocks. We found that the January effect is stronger for big capitalization stocks than the small capitalization stocks. Keywords: Stock returns, Big capitalization stocks, small capitalization stocks, T test, and Regression of dummy

PENGARUH PERUBAHAN LABA AKUNTANSI , ARUS KAS OPERASI, ARUS KAS INVESTASI DAN ARUS KAS PENDANAAN TERHADAP RETURN SAHAM

Penelitian ini bertujuan untuk menganalisis (1) pengaruh perubahan laba akuntansi, (2) pengaruh perubahan arus kas operasi, (3) pengaruh perubahan arus kas investasi, dan (4) pengaruh arus kas pendanaan terhadap return saham pada perusahaan manufaktur di Bursa Efek Indonesia periode 2016-2018. Teknik pemilihan sampel yang digunakan yaitu purposive sampling.Penelitian ini merupakan penelitian yang menggunakan teknik pendekatan kuantitatif. Data dalam penelitian ini dianalisis  menggunakan bantuan program SPSS 22 dengan pengujian analisis regresi linear berganda. Hasil penelitian menunjukan bahwa perubahan laba akuntansi, perubahan arus kas operasi, dan perubahan arus kas investasi berpengaruh positif terhadap return saham sedangkan perubahan arus kas pendanaan tidak berpengaruh terhadap return saham. This study aims to analyze (1) the effect of changes in profitability, (2) the effect of changes in operating cash flow, (3) the effect of changes in investment cash flow, and (4) the effect of funding cash flows on stock returns on manufacturing companies in the Indonesia Stock Exchange in the period  of 2016-2018. The sample selection technique used is purposive sampling. This research is a research that uses quantitative approach. The data in this study were analyzed by using SPSS 22 program with multiple linear regression analysis testing. The results show that changes in accounting profits, changes in operating cash flow, and changes in investment cash flows have a positive effect on stock returns while changes in funding cash flows do not affect stock returns

Pengaruh Ekspor, Impor Dan Indeks Harga Konsumen (IHK) Terhadap Produk Domestik Regional Bruto (PDRB) Provinsi Lampung

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh ekspor, impor dan indeks harga konsumen (ihk) terhadap produk domestik regional bruto (pdrb) provinsi lampung. Desain penelitian yang digunakan dalam penelitian ini mengunakan penelitian kuantitatif. Studi pustaka teknik pengumpulan data diperoleh dari sumber literatur buku, jurnal terdahulu, skripsi, artikel-artikel, internet serta sumber-sumber lainya yang kemudian diolah untuk mendukung dan terkait dengan topik pembahasan dalam penelitian. Metode pengumpulan data yang digunakan dalam penelitian ini adalah melakukan studi dokumentasi atau dengan cara menelusuri yang dilakukan dengan mengumpulkan data sekunder. Data yang digunakan merupakan data yang dapat diperoleh dari badan pusat statistik lampung dan dapat diakses melalui wab resmi badan pusat statistik. Objek dalam penelitian ini adalah impor, ekspor, indeks harga konsumen (IHK) dan produk domestik regional bruto. Kegiatan penelitian ini menggunakan data sekunder yaitu data yang diperoleh secara tidak langsung atau melalui perantara (dicatat dan diolah oleh pihak lain) yaitu Badan Pusat Statistik lampung kuartal I-IV 2019 melalui situs resmi BPS provinsi Lampung (lampung.bps.go.id). Berdasarkan hasil penelitian menunjukkan bahwa variabel Variabel independen Ekspor berpengaruh negatif dan tidak signifikan terhadap Produk Domestik Regional Bruto (PDRB), Variabel independent impor berpengaruh positip dan tidak signifikan terhadap produk domestik regional bruto (PDRB), Variabel independent indeks harga konsumen (IHK) berpengaruh positif dan signifikan terhadap produk domestik regional bruto (PDRB).Kata Kunci: Ekspor, Impor, Indeks Harga Konsumen, Produk Domestik Regional Bruto. ABSTRACTDian Mulyawan. NPM 17610115. "The Effect of Exports, Imports and Consumer Price Index (CPI) on the Gross Regional Domestic Product (GDP) of Lampung Province." Management Study Program, Faculty of Economics and Business, University of Muhammadiyah Metro. Supervisor (1) Dr. H. Febriyanto, S. E., M. M., Companion (II), Ardiansyah Japlani S. E., M. BA, AWM. Muhammadiyah Metro University, Metro City, LampungThis study aims to determine the effect of exports, imports and consumer price index (CPI) on the Gross Regional Domestic Product (GDP) of Lampung Province. The research design used in this study uses quantitative research. Literature study of data collection techniques obtained from literature sources, previous journals, theses, articles, internet and other sources which are then processed to support and relate to the topic of discussion in research. The data collection method used in this research is to conduct a documentation study or by tracing which is done by collecting secondary data. The data used is data that can be obtained from the Central Statistics Agency of Lampung and can be accessed through the official website of the Central Agency. The objects in this study are imports, exports, consumer price index (CPI) and gross regional domestic product. This research activity uses secondary data, namely data obtained indirectly or through intermediaries (recorded and processed by other parties), namely the Lampung Central Statistics Agency for the first quarter of 2019 through the official website of the Lampung province BPS (lampung.bps.go.id). Based on the results of the study, it was shown that the Export Independent Variable had a negative and insignificant effect on the Gross Regional Domestic Product (GRDP). The independent variable of imports has a positive and insignificant effect on regional gross domestic product (GRDP), the independent variable of the consumer price index (CPI) has a positive and significant effect on regional gross domestic product (GRDP). Keywords: Export, Import, Consumer Price Index, Gross Regional Domestic Product

ANALISA KINERJA KEUANGAN TERHADAP RETURN SAHAM DENGAN INFLASI SEBAGAI VARIABEL MODERASI PADA INDUSTRI CONSUMER GOODS YANG TERDAFTAR DALAM INDEKS SAHAM SYARIAH INDONESIA (ISSI) PERIODE 2014-2018

This research is designed to analyze the influence of financial performance, proxied by Net Profit Margin, Current Ratio, Debt to Asset Ratio, Total Asset Turnover, and Earnings per Share to stock return, with inflation factor as moderate variable. The study was conducted on sharia shares in the consumer goods sector, that listed on the Indonesia Sharia Sharia Index (ISSI) in the period 2014-2019. Method of sampling research using purposive sampling method, with quantitative data, and the sample taken is as much as twenty two consumer goods’ shares. Methods of data analysis in this study by using multiple linear regression analysis and Moderate Regression Analysis (MRA). The test results show that partially Net Profit Margin, Debt to Asset Ratio, and Total Asset Turn Over have a positive and significant impact on Sharia stock returns in consumer goods sector. While Current Asset and Earnings per Share partially have no significant effect on the return of sharia stocks in the consumer goods sector. If tested simultaneously and simultaneously, the five financial ratios have a significant effect on Sharia stock returns in the consumer goods sector. The rate of inflation in the testing of this study proved to be a moderating variable and able to strengthen the effect of financial performance on Sharia stock returns in the consumer goods sector.

PENGARUH TANGIBLES, RESPONSIVENESS, DAN RELIABILITY TERHADAP KEPUASAN KONSUMEN JASA PENGIRIMAN DI LAMPUNG

Penelitian ini dilatarbelakangi oleh kepuasan konsumen yang merupakan perasaan senang atau kecewa seseorangterhadap peforma produk ataujasa yang ditawarkan oleh perusahaan, dan yang merupakan awal dari sebuah pencapaiankepuasan konsumen ialah kesediaan konsumen untuk kembali membeli atau menggunakan produk yang ditawarkanperusahaan serta merekomendasikan produk atau jasa kepada orang lain.Tujuan penelitian ini adalah untuk memperoleh data, serta mengetahui pengaruh tangibles, responsiveness dan reliability terhadap kepuasan konsumen dalammenggunakan jasa pengiriman barang di Lampung. Popoluasi didalam penelitian ini adalah konsumen jasa pengirimanbarang di Lampung. Teknik pengambilan sampel dalam penelitian ini yaitu Accidental Sampling dengan menggunkanrumus proporsi binominal dan didapatkan sampel sebesar 70 orang responden konsumen jasa pengiriman barang di Lampung.Pengujian persyaratan instrument yang digunakan meliputi uji validitas dan uji reliabilitas. Uji normalitasliliefors, uji homogenitas, uji linieritas dan keberartian regresi sebagai pengujian persyaratan analisis SEM (Structural Equation Modeling) dan teknik analisis data yang digunakan adalah SEM (Structural Equation Modeling). Berdasarkanhasil penelitian dengan menggunakan analisisSEM (Structural Equation Modeling), diperoleh tangibles tidakberpengaruh terhadap kepuasan konsumen dimana (γη2ξ1)= 0,07 dan mempunyai nilai thitung = 0,72 lebih kecildisbanding nilai ttabel(α=0,05) = 1,66, responsiveness berpengaruh terhadap kepuasan konsumen dimana (γη2ξ2)= 0,58 dan mempunyai nilai thitung = 3,57 lebih besar disbanding nilai ttabel, reliability berpengaruh terhadap kepuasan konsumendimana (βη2η1)= 1,27 dan mempunyai nilai thitung = 6,22 lebih besar disbanding nilai ttabel, tangibles tidak perpengaruhterhadap reliability,serta responsiveness dimana masing-masing γη1ξ1)= 0,01 serta (γη1ξ2)= 0,69 dan mempunyai nilaithitung = 5,25 dan mempunyai nilai thitung = 0,05 lebih kecil disbanding nilai ttabel.Kata kunci: Tangibles, Responsiveness, Reliability, Kepuasan Konsume

Analisis Kinerja Keuangan Pengelolaan Alokasi Dana Desa Berdasarkan Rasio Efektivitas Dan Rasio Pertumbuhan Periode (2019-2020) Pada Kantor Desa Kagungan Rahayu Kecamatan Menggala Kabupaten Tulang Bawang

    FINANCIAL PERFORMANCE ANALYSIS FUND ALLOCATION MANAGEMENT VILLAGE BASED ON EFFECTIVENESS  AND RATIOGROWTH PERIOD (2019-2020) (At the Kagungan Rahayu Village Office, Menggala District, Tulang Bawang Regency) By: Dhea Ayu Anggela, Dr. Bambang Suhada2, S.E., M.Sc., (2) Ardiansyah Japlani2, S.E,. M.BA., AWM npm. 17610066 ABSTRACT Dhea Ayu Anggela Npm. 17610066 Financial Performance Analysis of Village Fund Allocation Management Based on Effectiveness Ratio and Growth Ratio Period (2019-2020) (At the Kagungan Rahayu Village Office, Menggala District, Tulang Bawang Regency). Supervisor (1) Dr. Bambang Suhada, S.E., M.Sc., (2) Ardiansyah Japlani, S.E,. M.BA., AWM Good village financial management will affect the progress of a village. Village financial management not only requires reliable human resources but also must be supported by adequate finance. This study aims to determine. This research was conducted with the aim of measuring the Village Fund management system in Kagungan Rahayu Village, Menggala District, Tulang Bawang Regency. The type of research used is quantitative research because the data collected is in the form of numbers from the Village Fund Allocation (ADD) financial report in the Village Revenue and Expenditure Budget (APBDesa). The results of this study show that 1) The results show that the effectiveness ratio can be categorized as effective, the efficiency ratio is less efficient, the regional financial management independence ratio is still low, the activity ratio is not good, and the growth ratio is good. This research is the same as research conducted that the Financial Performance of Village Fund Allocation (ADD) at the Kagungan Rahayu Village office, Menggala District, Tulang Bawang Regency is classified as Effective 2) the calculation of the Growth Ratio can be seen that the Village Fund Allocation Income Growth Ratio (ADD) for the Kagungan Rahayu Village office finances Menggala sub-district, Tulang Bawang Regency in 2019-2020 experienced a decline and growth. The Village Fund Allocation (ADD) expenditure for the Kagungan Rahayu Village office, Menggala sub-district, Tulang Bawang Regency showed positive and negative growth. Keywords: Effectiveness Ratio, Growth Ratio               &nbsp

Pengaruh Trust Dan Communication Terhadap Customer Retention Pada Adikuasa Photography Di Taman Cari Purbolinggo Lampung Timur

Each company certainly has its own strategy in attracting customers and keeping customers from moving to competing companies. The problem in Adikuasa Photography is that the number of subscribers tends to decrease. The research design is quantitative research or verification research. The method used in this research is explanatory survey method. The objects in this study are trust, communication and customer retention. The study population and sample were 93 respondents. The data collection technique used a questionnaire. The analytical tool used is to use data quality analysis and multiple linear regression analysis with the SPSS program. The results showed that partial trust and communication have a significant effect on customer retention. Simultaneously it also shows that trust and communication together have a significant effect on customer retention. Based on the number of coefficients and the value of tcount, it can be seen that the factors that most influence on customer retention is communication

APAKAH UKURAN ITU PENTING? (Studi Empiris pada Prusahaan Manufaktur di Bursa Efek Jakarta tahun 2012-2014)

Stock market is a vital in importance for the economical development of a country. This study aimed to investigate the effect of market capitalization on stock return. Stock return in this study using mean of average stock return for years 2012 to 2014. This study uses comparison between large and small capitalization market. We diviede the sample into two groups, large and small cap. If the market capitalization is more than five trillion, it is categorized as large caps. If the market capitalization is less than one trillion, it is categorized as small cap firms. We found that the small cap firms have a stronger effect on the stock market than large cap firms by using analysis of regression