5 research outputs found

    The Use of Diary to Improve the Writing Ability of the English Second Graders at Hamzanwadi University

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    The research aimed at finding out the use of a diary in improving the writing ability of the English students of Hamzanwadi University. The problems formulated in this research were (1) Is the use of diary effective in teaching writing for the English students of Hamzanwadi University? (2) How effective is using a diary in teaching writing for the English students of Hamzanwadi University? The research design of this study was one group pretest and posttest. The population of this research was the second-semester students of Hamzanwadi University, which consisted of 105 students in 4 classes. The present researcher took class D as the sample that consisted of 20 students. The present researcher generated a simple random sampling by obtaining an exhaustive list of a population and then randomly selecting a certain number of individuals to comprise the sample. A pretest and a posttest were given to the students to collect the data. The result of the data analysis indicated that the mean score of the pretest was 34.86 while in the posttest was 48.00. In testing the hypothesis, the result of the t-test was -9.706. The null hypothesis was rejected, and the alternative hypothesis was accepted. So, it can be said that using a diary was significantly effective in teaching writing

    Strategi Pemasaran Upaya Untuk Meningkatkan Volume Penjualan Melalui E-Commerce Shopee pada L&M Shop

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    Di Era digital ini sudah tidak asing lagi dengan transaksi online melalui E-commerce baik dikalangan usia remaja sampai dengan dewasa, marketplace shopee merupakan salah satu E-commerce terbesar yang saat ini sedang berkembang di Indonesia, dari hasil riset SnapChart ditemukan bahwa shopee merupakan e-commerce yang paling banyak digunakan orang dengan jumlah 28,35 juta orang selama Agustus 2021. Dalam indikator frekuensi belanja pada riset snapcart, shopee juga menjadi perusahaan dengan frekuensi transaksi bulanan terbanyak dibandingkan dengan e-commerce lain dalam tiga bulan terakhir. Maka dari itu menjadi alasan strategi marketing L&M shop Dalam memasarkan produknya melalui E-commerce shopee. Dalam hal ini peneliti menggunakan data deskritif kualitatif dengan teknik pengumpulan data melalui observasi dan wawancara

    Pelaksanaan Strategi Marketing Mix Yang Efektif Dalam Usaha Meningkatkan Kinerja Pemasaran Masa Pandemi Covid-19 Pada Cv. Sarjana Tembakau Malang

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    Abstract This study aims to determine the implementation of an effective marketing mix strategy to improve marketing performance that focuses on sales growth. Research locations at the company CV. Sarjana Tembakau Malang. This research is a qualitative descriptive study. Data collection techniques using interviews, observation, and documentation study. The data analysis technique of this research uses two analytical approaches, namely quantitative descriptive analysis and qualitative descriptive analysis. Based on the results of data analysis, the marketing mix strategy is a combination of the marketing mix consisting of products, prices, distribution channels, and promotions. The strategy was carried out by CV. Sarjana Tembakau Malang looks at marketing effectiveness points to provide the accuracy of marketing strategies implemented by the company. Thus, it is important to improve marketing performance, namely the company's sales growth targetKeywords: Marketing Mix Strategy, Marketing Effectiveness, Marketing Performanc
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