43 research outputs found

    APAKAH BAURAN PEMASARAN, ATMOSFER TOKO DAN TAMPILAN PRODUK BERPENGARUH PADA PERILAKU PEMBELIAN TIDAK TERENCANA DI OKEMART PALEMBANG?

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    This study examines the effect of the product, price perception, location, marketing, store atmosphere, and visual merchandising on impulse buying behavior. The Okemart Minimarket, one of Palembang's minimarkets, is the subject of this research. An early poll was conducted at the start of the study, which revealed that visual merchandising did not influence impulse buying behavior. The participants in this study were all Palembang City residents who had shopped at the Okemart Minimarket at least twice in the previous six months. In this study, non-probability purposive sampling was used to select a sample of 207 respondents using an electronic questionnaire. The data was gathered, collected, and analyzed using SmartPLS software and the Partial Least Square – Structural Equation Modeling (PLS-SEM) approach. This study used a one-tailed statistical test with a significance level of 0.05. The findings of this study showed that impulse buying behavior is influenced by price perception, store atmosphere, and visual merchandising, but not by product, location, and promotion. The managerial implications of this study offer several recommendations and bring new ideas to the Okemart Minimarket, including a focus on product resiliency, parking lot extension, and other promotional activities to boost impulse buying inside the store. Keywords: Impulse Buying Behavior, Marketing Mix, Okemart Minimarket Palembang, Store Atmosphere, Visual Merchandising. Penelitian ini mengkaji pengaruh produk, persepsi harga, lokasi, pemasaran, suasana toko, dan visual merchandising terhadap perilaku impulse buying. Minimarket Okemart, salah satu minimarket Palembang, menjadi subjek penelitian ini. Jajak pendapat awal dilakukan pada awal penelitian, yang mengungkapkan bahwa visual merchandising tidak mempengaruhi perilaku pembelian tidak terencana. Responden penelitian ini adalah seluruh warga Kota Palembang yang telah berbelanja di Minimarket Okemart setidaknya dua kali dalam enam bulan sebelumnya. Pada penelitian ini menggunakan teknik non-probability purposive sampling untuk memilih sampel sebanyak 207 responden yang memenuhi kriteria dengan menggunakan kuesioner elektronik. Data dikumpulkan dan dianalisis menggunakan perangkat lunak SmartPLS dengan pendekatan Partial Least Square – Structural Equation Modeling (PLS-SEM). Penelitian ini menggunakan uji statistik satu arah dengan tingkat signifikansi 0,05. Temuan penelitian ini menunjukkan bahwa perilaku impulse buying dipengaruhi oleh persepsi harga, suasana toko, dan visual merchandising, tetapi tidak oleh produk, lokasi, dan promosi. Implikasi manajerial dari penelitian ini menawarkan beberapa rekomendasi dan membawa ide-ide baru ke Minimarket Okemart, termasuk fokus pada ketahanan produk, perluasan tempat parkir, dan kegiatan promosi lainnya untuk meningkatkan pembelian impulsif di dalam toko. Kata Kunci: Atmosfer toko, Bauran pemasaran, Minimarket Okemart Palembang, Perilaku pembelian tidak terencana, Visual merchandising

    Building Bridges: A Mentor Education Program for Occupational Therapy Practitioners

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    Mentoring in occupational therapy is a crucial role that many practitioners undertake and there is a paucity of mentor education specific to occupational therapists. Authors present an innovative approach to mentor education through a novel three-part online mentor training series. Developed by faculty teaching at Northern Arizona University’s (NAU) entry level Occupational Therapy Doctorate (OTD) program, the series incorporated adult learning theory and the stages of mentoring through the lens of occupational therapy. The training series received positive feedback from participants, who found it straightforward, relevant, and applicable to their work settings. Literature emphasizes the increasing demand for quality mentors in occupational therapy as the field expands and the need for mentor education to support professional development. Although there is limited literature on mentor support in occupational therapy, studies in related fields have highlighted the effectiveness of mentor training programs. Authors suggest that the establishment of a mentoring practice community can bridge OTD program expectations with clinical and community practice realities and build mentor capacities. Overall, this work emphasizes the significance of mentorship and the need for formal mentor education in occupational therapy to foster professional growth and ensure the availability of quality mentors for students and new professionals

    Designing Effective Capstone Experiences and Projects for Entry-Level Doctoral Students in Occupational Therapy: One Program’s Approaches and Lessons Learned

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    Entry-level doctoral occupational therapy programs require students to complete a capstone experience and project that supports advanced skills through an in-depth learning experience with a student-selected mentor. Strong curriculum design and mentorship are vital aspects of successful capstone experiences and projects. Through the application of these key components, students are supported, in collaboration with mentors, to achieve mutually beneficial projects allowing advancement of the profession through dissemination of capstone work

    Outcomes from an Entry-level Occupational Therapy Doctoral Practice-Scholar Apprenticeship Program

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    The introduction of the occupational therapy doctoral (OTD) program to the field of occupational therapy (OT) education was intended to advance the field by developing future leaders, increasing advanced practice, and promoting scholarship in practice. Limited information to date is available regarding outcomes of the OTD program related to the future research potential of graduates. One such approach to promoting the scholarship of practice among OTD graduates is the use of the practice-scholar model. The practice-scholar model is designed to build research skills among OTD students to encourage their ongoing commitment to evidence-based practice through implementing their own research in practice. Founded in 2014, the Northern Arizona University (NAU) entry-level OTD program has implemented the practice-scholar model through their practice-scholar apprenticeship (PSA) program. The NAU PSA program involves a mentorship experience with OTD students engaging in faculty and/or community clinician led research. The purpose of this paper is to share evaluation results of the NAU PSA program related to the research development among the program’s graduates. NAU OTD students completed pre and post surveys regarding their expectations towards research and a post qualitative feedback session. Students reported statistically significant improvements in their research self-efficacy skills. Qualitatively students identified their developed research skills, the importance of research and their desire to continue implementing research in the future. The field of OT should continue to identify structural ways to support research in practice to realize the potential of future OTD practitioners

    African-specific alleles modify risk for asthma at the 17q12-q21 locus in African Americans

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    BACKGROUND: Asthma is the most common chronic disease in children, occurring at higher frequencies and with more severe disease in children with African ancestry. METHODS: We tested for association with haplotypes at the most replicated and significant childhood-onset asthma locus at 17q12-q21 and asthma in European American and African American children. Following this, we used whole-genome sequencing data from 1060 African American and 100 European American individuals to identify novel variants on a high-risk African American-specific haplotype. We characterized these variants in silico using gene expression and ATAC-seq data from airway epithelial cells, functional annotations from ENCODE, and promoter capture (pc)Hi-C maps in airway epithelial cells. Candidate causal variants were then assessed for correlation with asthma-associated phenotypes in African American children and adults. RESULTS: Our studies revealed nine novel African-specific common variants, enriched on a high-risk asthma haplotype, which regulated the expression of GSDMA in airway epithelial cells and were associated with features of severe asthma. Using ENCODE annotations, ATAC-seq, and pcHi-C, we narrowed the associations to two candidate causal variants that are associated with features of T2 low severe asthma. CONCLUSIONS: Previously unknown genetic variation at the 17q12-21 childhood-onset asthma locus contributes to asthma severity in individuals with African ancestries. We suggest that many other population-specific variants that have not been discovered in GWAS contribute to the genetic risk for asthma and other common diseases

    Atrasentan and renal events in patients with type 2 diabetes and chronic kidney disease (SONAR): a double-blind, randomised, placebo-controlled trial

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    Background: Short-term treatment for people with type 2 diabetes using a low dose of the selective endothelin A receptor antagonist atrasentan reduces albuminuria without causing significant sodium retention. We report the long-term effects of treatment with atrasentan on major renal outcomes. Methods: We did this double-blind, randomised, placebo-controlled trial at 689 sites in 41 countries. We enrolled adults aged 18–85 years with type 2 diabetes, estimated glomerular filtration rate (eGFR)25–75 mL/min per 1·73 m 2 of body surface area, and a urine albumin-to-creatinine ratio (UACR)of 300–5000 mg/g who had received maximum labelled or tolerated renin–angiotensin system inhibition for at least 4 weeks. Participants were given atrasentan 0·75 mg orally daily during an enrichment period before random group assignment. Those with a UACR decrease of at least 30% with no substantial fluid retention during the enrichment period (responders)were included in the double-blind treatment period. Responders were randomly assigned to receive either atrasentan 0·75 mg orally daily or placebo. All patients and investigators were masked to treatment assignment. The primary endpoint was a composite of doubling of serum creatinine (sustained for ≥30 days)or end-stage kidney disease (eGFR <15 mL/min per 1·73 m 2 sustained for ≥90 days, chronic dialysis for ≥90 days, kidney transplantation, or death from kidney failure)in the intention-to-treat population of all responders. Safety was assessed in all patients who received at least one dose of their assigned study treatment. The study is registered with ClinicalTrials.gov, number NCT01858532. Findings: Between May 17, 2013, and July 13, 2017, 11 087 patients were screened; 5117 entered the enrichment period, and 4711 completed the enrichment period. Of these, 2648 patients were responders and were randomly assigned to the atrasentan group (n=1325)or placebo group (n=1323). Median follow-up was 2·2 years (IQR 1·4–2·9). 79 (6·0%)of 1325 patients in the atrasentan group and 105 (7·9%)of 1323 in the placebo group had a primary composite renal endpoint event (hazard ratio [HR]0·65 [95% CI 0·49–0·88]; p=0·0047). Fluid retention and anaemia adverse events, which have been previously attributed to endothelin receptor antagonists, were more frequent in the atrasentan group than in the placebo group. Hospital admission for heart failure occurred in 47 (3·5%)of 1325 patients in the atrasentan group and 34 (2·6%)of 1323 patients in the placebo group (HR 1·33 [95% CI 0·85–2·07]; p=0·208). 58 (4·4%)patients in the atrasentan group and 52 (3·9%)in the placebo group died (HR 1·09 [95% CI 0·75–1·59]; p=0·65). Interpretation: Atrasentan reduced the risk of renal events in patients with diabetes and chronic kidney disease who were selected to optimise efficacy and safety. These data support a potential role for selective endothelin receptor antagonists in protecting renal function in patients with type 2 diabetes at high risk of developing end-stage kidney disease. Funding: AbbVie
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