8 research outputs found
Show and tell: Audience engagement in reporting on Covid-19 vaccination in data journalism-based media
Data journalism is a new genre in journalism that utilizes data visualization to engage the audience in news reporting. This engagement also provides certainty and minimizes the spread of misinformation regarding the COVID-19 vaccination policy in Indonesia. This study aims to explain how data journalism-based media, which is Katadata.co.id, communicates their news and embodies audience engagement through data visualization. The type of research is content analysis with quantitative and qualitative data collection techniques. In quantitative data collection, 49 news titles were searched, which were the results of keyword discovery in January-March 2021 in the âData Journalismâ rubric of Katadata.co.id. The data were coded according to indicators from a multimodal perspective in the concept of ergodic work, which are static information graphs, non-interactive dynamic data visualizations, and interactive dynamic data visualizations. Furthermore, in the qualitative step, the data was analyzed in-depth to explore how Katadata.co.id communicated news about COVID-19 vaccination with the showing and telling models. As a result, the COVID-19 vaccination news on Katadata.co.id also involved the audience in communicating it. In reporting the news, Katadata.co.id uses narrative techniques, which is the instance of narrators technique to characterize the narrative through the presence of news writers, the sequentiality technique to show the movement from one event to another by sliding the pages, the temporal dimension technique to describe the changes over the time with the help of dynamic elements, and tellability techniques to describe the worth-presenting COVID-19 vaccination news
IMPLEMENTATION OF CO-CREATION BY USING STUDENTSâ MASTERY OF10 SKILLS AS A NEW PRODUCT IN HIGHER EDUCATION 4.0
Purpose of the study: To determine the effectiveness of co-creation implementation by using studentsâ mastery of 10 skills as a new product, and to analyze the readiness stage for digitally integrated marketing communication 4.0 in higher education.
Methodology: The technique of data collection was administered by giving questionnaires to respondents. The questionnaire consisting of 10 closed questions was created by researchers. Afterward, the data were processed by the SPSS application. The results proved to be valid if each indicator question had a value of Pearson correlation significant 1-tail less than 0.05. Meanwhile, the data are reliable if the Cronbachâs alpha reliability value is more than 0.60. The average final score can be converted into a level of product quality qualitatively with ideal assessment guidelines.
Main Findings: The average percentage of studentsâ mastery of 10 skills in IAIN Salatiga is 47 percent for ability to solve complex problems, 49 percent for critical thinking, 50 percent for creativity, 51 percent for organizational ability, 57 percent for ability to corporate, 52 percent for emotional intelligence, 55 percent for daring to make a decision, 54 percent for contentment to serve, 52 percent for negotiation ability, and 55 percent for flexibility thinking. The students âmastery average of all skills is 52 percent in the range of Fair (F). The readiness to continue the next steps of digital integrated marketing 4.0 is quite ready (QR).
Applications of this study: This study can be useful for practical review for the implementation of co-creation in higher education as the new vision of marketing in the 4.0 era.
Novelty/Originality of this study: This study proposes that the effectiveness of co-creation in higher education can be measured by the studentsâ mastery of the 10 skills
DIGITAL STORYTELLING PROMOSI BATIK GIRILOYO DALAM PENINGKATAN PRODUKTIVITAS
Digital storytelling dapat dijadikan salah satu alternatif media komunikasi pemasaran bagi kelompok UMKM perajin Batik Giriloyo di desa Wukirsari Kec. Imogiri, Bupati Bantul. Inovasi pemasaran dengan melalui digital storytelling dimaksudkan untuk meningkatkan produktivitas. Program pengabdian masyarakat ini juga bertujuan membangun kemandirian dan meningkatkan kepercayaan diri anggota tim dan pengurus UMKM yang terdiri dari perajin Batik Giriloyo dalam meningkatkan komunikasi pemasaran melalui storytelling berbasis teknologi multimedia. Melalui storytelling, tim perajin Batik Giriloyo UMKM dapat dengan mudah mengkomunikasikan hasil produknya. Menggenjot pemasaran melalui cerita berisi foto, video, animasi, dan multimedia yang membuat calon konsumen tidak hanya semakin tertarik dan mudah mengenal kerajinan batik tanpa harus mengunjungi workshop/pameran secara langsung namun juga menjalin hubungan yang lebih dalam dengan Loyalty mereka. kepada UMKM usaha dan produk Batik âGiriloyoâ. Teknik pemasaran storytelling berbasis media dapat memberikan sejumlah manfaat, antara lain:a) Meningkatkan hubungan yang lebih loyal dengan konsumen; b) Akses pemasaran yang lebih luas; dan c) Memberikan pengetahuan tentang produk Batik kepada konsumen. Media pemasaran memiliki keunggulan karena konten pemasarannya lebih beragam, baik berupa teks, animasi, maupun video. Kandungan yang beragam inilah yang menambah daya tarik Batik 'Giriloyo' sehingga citranya pun meningkat
INDEPENDENT CAMPUS PLEMENTATION AT UPN âVETERANâ YOGYAKARTA
Independent campus policy was a form of Student Centred Learning (SCL) actual implementation. Through this policy, learning might be performed outside campus area, yet still within lecturerâs supervision. The policy implementation needed carefulness. Objective of this research was to establish the implementation of independent campus at UPN âVeteranâ Yogyakarta. This research used qualitative descriptive method using in-depth interview. This research, also, used diffusion of innovation theory to see how the adaptation process performed by academics of UPN âVeteranâ Yogyakarta in implementing independent campus policy. Result of this research showed that University of National Development (UPN) âVeteranâ Yogyakarta satisfied Independent Campus program preparation in the future and would be elaborated and referred to 5 decision making processes. Stages in diffusion of innovation were stages of knowledge, persuasion, decision, implementation, and confirmation. Lecturer as educator had been socialized about Freedom to Learn â Independent Campus (MBKM) program. Therefore, after draft of Independent Campus had been implemented, freshmen would be the first batch that would be tried with this policy. In competency, UPN âVeteranâ Yogyakarta lecturers had been known that they met the teaching quality standard. In addition, learning process method would be made creatively and innovatively to balance the MBKM dynamics
THE JOURNALISTâS COMMUNITY AND ETHICS CODE IN INDONESIA
A violation of ethics code reported by some journalists shows that there is a problem in the journalistic ethics code. This research aims to find out the role of journalists community in influencing the knowledge of journalistic ethics code. This qualitative research method done by interviewing some of reporters in Solo, Central Java, Indonesia. The results showed two supportive community groups that support Indonesian journalist code of ethics, Kode Etik Wartawan Indonesia (KEWI) and also did not support it. The first group will help the role of press companies and organisations in providing the knowledge of journalistic ethics code. Meanwhile, the second group maybe will blockage the role of press companies and organisations in providing the knowledge of journalistic ethics code Thus community will becomes one of the important factor for journalists in learning and gaining the knowledge of journalistic ethics code, outside the press company and the press organizatio
Pelatihan Pengelolaan Instagram Komunitas Desa Dieng sebagai Sarana Promosi Potensi Wilayah
Dieng Wetan Village is one of the areas in Wonosobo Regency that has tourism potential. In publicizing their tourism potential, local youth released an Instagram account @desadieng. However, the publication of tourism through this account is a problem. This is due to several factors. First, the lack of human resources (HR) from the youth organizations of Dieng Wetan Village as managers. Second, the need to strengthen HR skills in terms of content writing, photo and video production as a medium for publication of regional tourism potential. Therefore, it is necessary to carry out a training in the production of written and photo content for youth members of Dieng Wetan Village as the manager of the official @desadieng account as a form of publication of regional tourism potential. The training was carried out in four stages, including situation analysis, planning, implementation, and evaluation. The training program which was held for two days began with the provision of materials, discussions, field practices, and evaluations. As a result, participants were able to create promotional content for the tourism potential of Dieng Wetan Village through Instagram social media channels. In the future, participants need to sharpen their sensitivity to local wisdom issues that can enrich publication materials. In addition, public awareness also needs to be formed so that they can independently manage the @desadieng account as the official and consistent official account of Dieng Wetan Village tourism publications
Merawat Kekompakan: Mengurai Dinamika Komunikasi dalam Hubungan Keluarga Jawa antara Suami dan Istri
The dynamics of couples\u27 relationships significantly impact a family\u27s unity and harmony. This hinges on how spouses interact and communicate, influenced by patriarchal or matrilineal views they uphold. Communication dynamics in these relationships direct family goals. This study delves into how Javanese couples nurture their bonds. Employing qualitative methods, it includes in-depth interviews and group discussions with seven couples, selected based on education, socio-economic status, marriage duration, careers, religious values, and motives. Findings show Javanese couples favor dialogue over conflict, opting for a collaborative and compromising approach. They uphold mutual trust and flexibility in financial matters ("sing longgar endi"). Family discussions during tension aim to preserve collective values. Domestic work communication highlights flexibility in task distribution. The research underscores Javanese couples\u27 connection to unique ethics, social norms, philosophies, gender perspectives, structures, language, traditions, myths, and religion.Dinamika hubungan pasangan sangat memengaruhi kesatuan dan harmoni keluarga. Ini tergantung pada bagaimana pasangan berinteraksi dan berkomunikasi, dipengaruhi oleh pandangan patriarki atau matrilineal yang mereka anut. Dinamika komunikasi dalam hubungan ini mengarahkan tujuan keluarga. Studi ini menggali bagaimana pasangan Jawa merawat ikatan mereka. Dengan menggunakan metode kualitatif, termasuk wawancara mendalam dan diskusi kelompok dengan tujuh pasangan, dipilih berdasarkan pendidikan, status sosial-ekonomi, durasi pernikahan, karier, nilai agama, dan motif. Temuan menunjukkan pasangan Jawa lebih suka dialog daripada konflik, memilih pendekatan kolaboratif dan kompromi. Mereka menjunjung tinggi saling percaya dan fleksibilitas dalam urusan keuangan ("sing longgar endi"). Diskusi dalam keluarga saat ketegangan bertujuan untuk mempertahankan nilai kolektif. Komunikasi pekerjaan rumah menyoroti fleksibilitas dalam distribusi tugas. Penelitian ini menegaskan keterhubungan pasangan Jawa dengan etika unik, norma sosial, filsafat, perspektif gender, struktur, bahasa, tradisi, mitos, dan agama