The Power of Schedule : Programme Management in the Transformation of Finnish Public Service Television

The television schelude is a powerful cultural form. It is implied in our negotiations of television´s meanings, it implies conceptions about audience and audience relations, and it reflects and affects the political and cultural agendas of social communities and entire nations. The Power of Schelude analyses and discusses scheluding as a form of programming management which became of key strategic importance in European public broadcaster´s restructuring practices in the 1990´s. In Finnish public service television (YLE) the new programming approach was introduced in 1994 and became known as Management Schelude. The implanting of this approach in YLE Television and the evaluation of its cultural and socio-economic consequences form the focus on this study. The book concludes with analysis, discussion and critique of YLE´s digital strategy which hints at replacing the schelude orientation with a much stronger emphasis on content-oriented management. The author is Professor of Electronic Media and Communication at the Department of Journalism and Mass Communication, University of Tampere

The Discursive Transformation of Television and the Paradox of Audiovisualisation

Comprende además una pequeña parte de las zonas limítrofes de Navarra y FranciaFecha tomada de un documento similar de sign. SGE-Ar.F-T.1-C.4-151Escalas gráficas de 5 leguas de una hora de camino de 20 al grado [= 13,2 cm] y 6 leguas legales castellanas de 26 1/2 al grado [= 11,8]. Coordenadas referidas al meridiano de Ferro (E 15°13'00''--E 16°09'00''/N 43°32'00''--N 42°51'30''). Recuadro geográfico de 5' en 5'Orografía escenográficaLímite de la provincia y de dos territorios de jurisdicción especial diferenciados con colorTabla de signos convencionales para indicar las categorías de los núcleos de población, caminos, castillos, residencias del Tribunal del Corregimiento, Alcaldías Mayores y UniversidadesIndica los conventos pertenecientes a distintas ordenes religiosas por clave alfanuméricaConsta el lugar de venta: "Se hallará este Mapa con las demás obras del Autor en Madrid, en la Calle de Atocha, entrando por la Plazuela del Angel, Manz. 158 No. 1 gto. 2°."título enmarcado en cartela decorada con guirnaldas y coronada por martillos y un yunqueExisten dos ejemplares, uno de ellos sin colo