727 research outputs found

    Branding of UK higher education institutions: an integrated perspective on the content and style of welcome adresses

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    The transformation to a more market-oriented steering approach in European higher education challenges universities and other higher education institutions to consider developing branding or image management activities. The existing literature focuses either on the content or the style, but we argue that an integrated perspective is needed to fully grasp the processes underlying branding. In a comparative case study of ten UK higher education institutions with varying reputations – five highly reputed versus five low(er) reputed institutions – we demonstrate how and why branding is deployed in welcome addresses of institutional leaders. Our findings indicate that isomorphic tendencies are visible, although brand differentiation could also be identified between highly and lowly reputed institutions. Our findings provide support for the competitive group perspective on branding activities

    The perceptions of Ghent’s international higher education students

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    New study programs and specializations:the effects of governmental funding and paradigmatic development

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    Studies on the emergence of scientific fields and disciplines produce a number of factors influencing these processes. The present study investigates whether these factors are also relevant in the teaching domain: the emergence of new study programs and specializations within programs. The classification of internal and external factors is applied to such processes of programmatic differentiation. Drawing on social exchange and resource dependency theory, the effects of the governmental funding mechanism of educational provisions (an external factor) and the level of paradigmatic development (an internal factor) are analyzed, using a large data set on processes of differentiation in the Dutch university sector between 1974 and 1993. The two factors proved to be relevant in explaining the emergence of new programs and specializations. In the final section some anomalies and suggestions for further research are discussed
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