7 research outputs found

    Dampak Pendidikan Kewirausahaan Terhadap Intensi Kewirausahaan Melalui Mediasi Sikap dan Islamic Value pada Mahasiswa Agribisnis UMBandung

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    The study's aim is to determine the impact of entrepreneurship education toward entrepreneurial intentions by combining entrepreneurial attitudes and Islamic values. Entrepreneurial intentions can be developed specifically through entrepreneurship education; however, it is thought to be influenced by indirect factors. The data were collected through a census of all students who had completed and passed a series of Business Development lectures in the Agribusiness Department in Universitas Muhammadiyah Bandung, then it was analyzed using SMART PLS and SPSS. The result shows that entrepreneurship education has a significant and positive impact on entrepreneurial attitude and Islamic value, however it is not direct significant effect to intentions. Then, the mediation variables analysis shows that entrepreneurial attitudes significantly and positively mediate the relationship between entrepreneurship education and entrepreneurial intentions. The study findings provide important recommendations to develop the entrepreneurship education curriculum of formal and non-formal education institutions.

    FARMERS’ PARTICIPATION IN EMPOWERMENT PROGRAMS OF MUHAMMADIYAH COMMUNITY ORGANIZATION IN PASEH DISTRICT

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    All this time empowerment to farmers has been carried out through organizational approaches from the government, academics, and NGOs based on examples of programs that have been successful in advanced regions. Meanwhile, the Muhammadiyah community organization carries out the dawah activities through empowerment programs in one of the underdeveloped villages in the Paseh District. Therefore, it is necessary to know the success level of empowerment programs according to participation level related to the farmers’ background as information for designing the implementation of more successful empowerment programs. The research method of this study based on the classification was quantitative research with a survey approach through non-probability questionnaires collected to 37 farmers that were then analyzed using percentage technique and Pearson’s chi-square. The percentage calculation shows that farmer participation level was in the medium category. Results of Pearson’s chi-square and correlation tests using gamma show that the experience of farmers in partnership has a positive correlation to socialization activities. The involvement of farmers in the community organization has a positive correlation to socialization and training activities. The community organization’s attitudes towards farmers have a positive correlation to coaching activities. The farmers’ age has a negative correlation, while the length of farming, the cultivated land status, the experience of farmers participating in socialization, the experience of farmers participating in training, and community organization’s attitudes for the farmers has a positive correlation to partnership activities in empowerment programs. Muhammadiyah community organization should synergize with the government and other institutions for implementing empowerment programs by reviewing farmers’ backgrounds to reach high participation

    MANAGING BRANDS’ POPULARITY ON FACEBOOK: POST TIME, CONTENT, AND BRAND COMMUNICATION STRATEGIES

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    Introduction: A brand’s popularity on social media affects its customers’ purchasing intention and purchasing decision. Background Problem: A review of the literature shows that a brand’s popularity on social media has a secure connection with its content and the time information about it is posted; allegedly the brand’s interactions are also influential. Indicators of its popularity include the number of likes, shares, comments, and views for it. Novelty: Previous brand popularity studies were limited to the features of likes, comments, and shares as a function of the content and time, and OLS was commonly used. However, this study adds the views feature and the function of the administrator’s comments to complete the gap. GLS is used as the method of analysis. Research Method: Data are collected through the observation of six top international food and beverage products’ categories on the Facebook fan page. The data were analyzed using the Seemingly Unrelated Regression (SUR), and the Mann-Whitney and Kruskal-Wallis methods. Findings: The study’s findings shows that video and the day to post have a significant influence and increase the number of likes, shares, comments, and views. A caption only shows significance to increase the number of likes and shares. The hour has a significant effect on comments and shares. The time of posting indicates that posting on weekdays and during busy periods is more effective for increasing the popularity of brands. The administrator’s comments significantly influence the increase in the number of comments and views, while two-way communication is more significant for increasing a brand’s popularity. Conclusion: These findings provide a deeper insight to help managers to improve their brand’s popularity on social media by exploring how brands manage their fan pages

    PENGARUH ATRIBUT KEMASAN MAKANAN DAN KARAKTERISTIK KONSUMEN TERHADAP PEMBELIAN

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    Tujuan penelitian ini adalah untuk mengetahui pengaruh atribut kemasan makanan dan karakteristik konsumen terhadap persepsi, pencarian informasi, pemilihan alternatif, dan perilaku setelah pembelian. Pengambilan data menggunakan teknik convenience sampling kepada 400 responden dan wawancara kepada asosiasi ritel dan industri makanan. Analisis data dengan menggunakan Interpretasi Skor Interval dan Seemingly Unrelated Regression. Hasil menunjukkan bahwa atribut kualitas dan fitur kemasan berpengaruh lebih besar terhadap semua tahapan keputusan pembelian. Secara simultan karakteristik responden berpengaruh signifikan terhadap persepsi, pemilihan alternatif, dan perilaku setelah pembelian. Intensitas belanja berpengaruh signifikan terhadap persepsi dan perilaku setelah pembelian; sedangkan umur, jenis kelamin, dan pendapatan berpengaruh signifikan terhadap pemilihan alternatif dan perilaku setelah pembelian. Implikasinya, IKM makanan perlu memberikan perhatian lebih besar terhadap atribut kemasan yang berpengaruh lebih besar.THE EFFECT OF FOOD PACKAGING AND CONSUMER CHARACTERISTICS ON PURCHASE BEHAVIORABSTRACTThis study aims to determine the effect of snack package attributes and consumer characteristics on the perception, information search, alternative selection, and after purchase behaviour. The survey wasdone by the convenience sampling technique to 400 respondents and interviewingretail and food industries association. Data analysiswas Interval Score interpretation and Seemingly Unrelated Regression. The results show that the quality attributes and package features have greater effect on all purchasing decision stages. The respondent characteristics, simultaneously, significantly affect the perception, information search, alternative selection, and after purchase behaviour. The shopping intensity significantly affect the perception and after purchase behaviour; while, age, gender, and income significantly affect the alternative selection and after purchase behaviour. The implication is that food SMEs are required to give greater attention to the attributes greater affected.

    Dampak Co-Creation pada Pemasaran Produk Pangan Online Terhadap Loyalitas dengan Mediasi Kepuasan pada Pelanggan Sayurbox

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    Penelitian ini bertujuan untuk mengetahui dampak co-creation terhadap loyalitas pelanggan melalui variabel mediasi kepuasan pelanggan dengan mengambil sample pelanggan Syaurbox. Co-creation merupakan sebuah teori interaksi yang memungkinkan pelanggan untuk menjadi bagian dari rantai nilai perusahaan. Pengumpulan data dilakukan melalui survey online dengan teknik purposive sampling terhadap 194 responden dengan kriteria pelanggan Sayurbox yang telah melakukan pembelian lebih dari satu kali, pengguna aktif sosial media dan mem-follow Instagram Sayurbox. Analisis data dilakukan dengan metode statistik model regresi linier berganda menggunakan SPSS serta uji Sobel untuk menganalisa pengaruh variabel mediasi. Hasil menunjukkan bahwa co-creation berpengaruh signfiikan dan positif terhadap kepuasan, dimana kepuasan memediasi dampak antara co-creation dan loyalitas. Hasil penelitian ini merekomendasikan dan implikasi dari dua temuan penting berkaitan dengan kinerja produk dan layanan untuk meningkatkan co-creation serta saluran interaktif untuk membangun co-creation antara perusahaan dengan konsume
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