28 research outputs found

    Consumer behavior study in the field of tourism

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    Today, the Internet is assumed to be an important channel for services marketing and is leading to profound changes in the way firms interact with consumers. Consumers now have increased access to informational electronic marketplaces and use this information in a sophisticated way to select their services. The Internet provides accurate and specific information that can reach the target audience with the accuracy of more personalized information sources. This new interactive medium can be considered as a rational medium of difficult classification. The Internet is not easily classified as either impersonal or a mass media channel.marketing, destination, internet, site, market, consumer

    TENDENCIES REGARDING THE TRAINING AND THE EDUCATION IN TOURISM

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    Tourism is an industry with an intensive work market, which is based on men. The importance of the strategic treatment of tourism as a consequence of its involvement in the solving of the problems of the working class imposed, world wide, the promotion of some politics which should assure both tourism’s integration in the strategies of fighting against the unemployment, and also the allocation of investments for the increase of the level of education and formation of professional aptitudes and personnel quality, encouraging the partnership public sector-private sector.training initiatives, human resources, qualitative aspect, productivity, professional preparation

    TOURISM, PART OF EUROPEAN POLICY

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    Developing tourism has a direct impact on economic, social and environmental conditions; consequently, it can and must be an important means of enhancing European citizens' quality of life and must be used as such. However, in order to ensure that this potential is effectively harnessed in the longer term, tourism must meet sustainability requirements which all the players involved – public and private bodies, businesses and users – must in turn observe.employment, businesses, social cohesion, stability, the environment.

    The consolidation of own funds of credit institutions in the current stage of economic-financial crisis

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    The current crisis has determined the modification of the public policies towards the financial institutions. These policies were oriented to providing liquidities up to the burst of the financial crisis but afterwards the public interventions were focused more and more on the financial support and providing the own funds for the banks.public policies, financial support, banks own funds

    THE COMPETITIVENESS OF DESTINATION ROMANIA

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    The aim of our paper is to depict the state of affairs in the Romanian tourist industry as well as to point out the necessary steps and the effective strategies in order to capitalize on the huge tourist potential of our country. The biggest problems thatcompetitiveness, analysis, ranking, investments, strategies

    Euro-dollar ratio of forces in the current stage of economic-financial crisis

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    Euro-dollar ratio of forces is not a simple confrontation on a monetary plan. This dispute has implications on many plans such as social, economic, global development plan, natural resources. Globalization amplifies this report and gives importance in setting a global economic leader. The pride and American economic supremacy might give the dollar power on the international economic market, power that is assured by the rich history of the dollar against the euro. The European currency is gaining ground, relying on the dislikes of two great powers for the US , Russia and China. This paper provides a review of the development of the euro-dollar ratio from the birth of euro until the emergence of the current manifestation of economic and financial crisis with its implications.currency rate, dollar, european currency

    THE ECONOMICAL AND SOCIAL VIABILITY OF TOURISM IN ROMANIA

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    The transition of national economies towards macroeconomic structures, in which services dominate, constitutes one of the most important structural mutations in global economy. Global economy has begun several decades ago, but has accentuated in the last two. We encounter this process in every country but mostly in well developed ones. Services constitute the infrastructure of a national economy, whether it is well developed or in course of development. This sector is indispensable to the well functioning of an economy.developing countries, distribution, economic viability, touroperators

    The romanian tourism industry in the enlarged community

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    Tourism is an economic field for Romania, with a valuable development potential, unexploited yet enough and which can become a source of attraction both for foreign tourists, but this is made difficult by the strong competition from neighbor countries and the extent of issues connected to competitiveness. Despite this current difficult problem, the Romanian tourism has had an ascending trend in the last few years. For increasing the role of tourism in industry, achieving the goal of European integration for the touristic field and complying with the requirements of sustainable development, the government has to keep playing an important part and initiate active policies that would lead to the increase of the tourists’ number, tourism incomes and the average duration of the stay. The Romanian government perceives the important role the tourism and travels field can play within the future development of the country, but during the considerable economic efforts made for the European Union integration in 2007, the touristic field has been sort of left in the shadow.promotion, development strategies, touristic offer, destination

    Human resources development and ICT contribution to the tourist destination competitiveness

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    The paper envisages aspects concerning identification of the competitive advantage of a tourist destination from a double perspective: the critical contribution of the employees and the ICT impact on promoting and selling the destination. Research methodology includes „bottom to top” analysis of the mentioned indicators. Thus, results include the eficientisation of tourist businesses and destinations due to both human element development and ICT technologies. Two essential basis of the competitive advantage are isolated: differentiation and cost advantage. ICT creates a series of new working types through new applications and its use in management and distribution of key functions such as yield.peer-reviewe
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