3 research outputs found

    Language and cognition behind simile construction: A Python-powered corpus research

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    Despite the recognised role of similes in cognitive and communicative processes, there is a limited understanding of their construction and use in specific contexts, such as online food reviews. The study aims to explore the use of the ‘like + gerund’ simile pattern within the Extrinsic Food-Related Frame (FrF) – comparisons with inedible objects – in online food reviews and to understand the cognitive mechanisms guiding this specific form of simile construction and interpretation. To that end, the study addresses three research questions. How do reviewers use ‘like + gerund’ similes within the Extrinsic FrF to express their perceptions and experiences? What cognitive mechanisms underpin this specific form of simile construction and interpretation? Do these hyperbolically contrastive similes function as a form of aggressive narrative? The study employed a Python-powered corpus analysis of the Amazon Fine Foods Reviews dataset, focusing on ‘like + gerund’ simile detection, refinement, and frame detection, followed by cognitive mechanism identification, allowing for a systematic exploration of the cognitive mechanisms behind simile construction within the Extrinsic FrF. Study findings suggest that reviewers often use these similes to express striking or unexpected comparisons with inedible objects, emphasising their perceptions and experiences in an engaging and memorable way. Further, the analysis identified several cognitive mechanisms underpinning this unique form of simile construction and interpretation, suggesting a complex interplay between language, cognition, and personal and cultural experiences. The study also found that these hyperbolically contrastive similes can potentially function as a form of aggressive narrative. Such linguistic aggression, however, is not viewed as necessarily harmful or negative, as it is often a tool used by reviewers to express their experiences more vividly and persuasively. Study results have exposed how figurative language, particularly similes, shape our cognitive and communicative processes, expanding our understanding of the interplay between language, cognition, and consumer behaviour in specific contexts. This has both theoretical implications for cognitive linguistics and metaphor theory, and practical implications for narrative construction in online reviews

    The linguistic landscape of “controversial”: sentiment and theme distribution insights

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    The language used to frame controversial topics on social media has profound implications for public discourse and opinion formation, warranting a close examination of their sentiment and thematic distribution. This study investigates the sentiment and themes associated with controversial topics by analyzing Reddit posts containing the token “controversial” in their titles on three news-related subreddits, aiming to bridge a gap in existing literature by focusing on platform-specific sentiment analysis with an emphasis on content typology. A mixed-methods NLP approach instrumented via Python was employed, combining VADER-supported sentiment analysis and a qualitative content analysis using n-grams to identify and categorize themes. The sentiment analysis results indicated that most of the content had neutral sentiment, which testifies to the predominantly fact-based approach to presenting information with lack of strong emotional connotations. However, the overall compound sentiment scores were negative, which suggests a strong negative undertone in the framing of controversial topics. The theme distribution analysis revealed that Politics and Legislation was the most predominant theme, followed by Technology and Surveillance, Social Issues and Controversies, Health and Medicine, and Environment and Energy. This distribution attests to a range of societal issues that generate controversy on social media platforms. Study findings can be used by content creators and social media analysts to track online content sentiment, guide content moderation practices, and improve audience engagement. By demonstrating the potential of NLP techniques, this study also contributes to the fields of media research and language technology, which can encourage a better scholarly evaluation of online discourse

    Язык и когнитивная деятельность в основе построения сравнений: корпусное исследование с использованием Python

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    Despite the recognised role of similes in cognitive and communicative processes, there is a limited understanding of their construction and use in specific contexts, such as online food reviews. The study aims to explore the use of the ‘like + gerund’ simile pattern within the Extrinsic Food-Related Frame (FrF) – comparisons with inedible objects – in online food reviews and to understand the cognitive mechanisms guiding this specific form of simile construction and interpretation. To that end, the study addresses three research questions. How do reviewers use ‘like + gerund’ similes within the Extrinsic FrF to express their perceptions and experiences? What cognitive mechanisms underpin this specific form of simile construction and interpretation? Do these hyperbolically contrastive similes function as a form of aggressive narrative? The study employed a Python-powered corpus analysis of the Amazon Fine Foods Reviews dataset, focusing on ‘like + gerund’ simile detection, refinement, and frame detection, followed by cognitive mechanism identification, allowing for a systematic exploration of the cognitive mechanisms behind simile construction within the Extrinsic FrF. Study findings suggest that reviewers often use these similes to express striking or unexpected comparisons with inedible objects, emphasising their perceptions and experiences in an engaging and memorable way. Further, the analysis identified several cognitive mechanisms underpinning this unique form of simile construction and interpretation, suggesting a complex interplay between language, cognition, and personal and cultural experiences. The study also found that these hyperbolically contrastive similes can potentially function as a form of aggressive narrative. Such linguistic aggression, however, is not viewed as necessarily harmful or negative, as it is often a tool used by reviewers to express their experiences more vividly and persuasively. Study results have exposed how figurative language, particularly similes, shape our cognitive and communicative processes, expanding our understanding of the interplay between language, cognition, and consumer behaviour in specific contexts. This has both theoretical implications for cognitive linguistics and metaphor theory, and practical implications for narrative construction in online reviews.Несмотря на признанную роль сравнений в когнитивных и коммуникативных процессах, научное толкование особенностей их конструирования и использования в определенных контекстах, таких как онлайн-обзоры продуктов питания, требует дополнительного осмысления. Целью исследования является изучение использования сравнительной конструкции «like + gerund» в рамках так называемого внешнего фрейма — сравнения с несъедобными объектами — в онлайн-обзорах продуктов питания, а также выявление когнитивных механизмов, лежащих в основе построения и интерпретации таких сравнений. Для достижения поставленных целей в работе рассматриваются три исследовательских вопроса. Как рецензенты используют сравнительную конструкцию «like + герундий» в рамках внешнего фрейма для выражения собственного восприятия и опыта? Какие когнитивные механизмы лежат в основе этой специфической формы построения и интерпретации сравнений? Функционируют ли эти гиперболически контрастирующие сравнения как форма агрессивного повествования? В исследовании применяется корпусной анализ набора данных Amazon Fine Foods Reviews, осуществляемый на базе языка программирования Python, что позволило обнаружить и обработать примеры сравнений, идентифицировать группирующие их фреймы и выявить способствующие их генерации когнитивные механизмы. Данный подход обеспечил возможность систематического исследования когнитивных механизмов, лежащих в основе конструирования сравнений в рамках внешнего фрейма. Согласно результатам исследования, составители обзоров часто используют данную категорию сравнений для продуцирования шокирующих или неожиданных сравнений с несъедобными предметами, подчеркивая свое восприятие и опыт увлекательным и запоминающимся способом. Проведенный анализ также выявил несколько когнитивных механизмов, лежащих в основе построения и интерпретации данной специфической категории сравнений, что предполагает сложное взаимодействие между языком, познанием, личным и культурным опытом. Исследование также показало, что такие гиперболически контрастирующие сравнения потенциально могут функционировать как форма агрессивного повествования. Однако такая языковая агрессия не обязательно считается токсичной или негативной, поскольку зачастую используется авторами лишь с целью более яркой и убедительной передачи собственного опыта. Результаты исследования показали, как образный язык, особенно сравнения, формируют когнитивные и коммуникативные процессы человека, расширяя наше понимание взаимодействия между языком, познанием и потребительским поведением в определенных контекстах. Научные выводы, представленные в статье, имеют теоретическое значение в контексте изучения когнитивной лингвистики и теории метафор, а также несут практическую ценность для построения повествования в онлайн-обзорах
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