Pengaruh Family Structure (Intact Family dan Disrupted Family) terhadap Perilaku Compulsive Buying pada Mahasiswa di Universitas Riau dengan Family Stressors sebagai Variabel Mediasi

This research was conducted at the University of Riau in order to determine the effect of family structure (intact family and disrupted family) toward compulsive buying in students at University of Riau with family stressors as a mediate variable. The populations in this research were 140 students at the University of Riau which consisted of 82 students from intact families (intact family) and 58 students from families who experience problems (disrupted family). To perform the analysis used different test, there are; One Way ANOVA, Path Analysis (Path analysis) and linear regression. From the analysis, we can concludes that students at University of Riau from families with impaired (disrupted family) tend to be compulsive buying behavior than students of University of Riau who come from intact families (intact family). In the University of Riau, female students has a greater tendency to be a compulsive buyer than the male students. There are no difference compulsive buying Riau University students who come from families who experience problems (disrupted family) such as divorce, death and separation. Family stressors mediate the effect of family structure toward compulsive buying on students of University of Riau. Family stressors affect compulsive buying behavior of students at the University of Riau.Keywords : Family Structure, Family Stressors, Compulsive Buyin

Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Produk Rumah Tangga Merek Tupperware Di Pekanbaru

This study aimed to determine the effect of variables of brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) that influence purchasing decisions Tupperware brand household products in Pekanbaru and to know which is the most dominant factor affecting the purchase decision. As for the population in this study are all consumers who ever bought Tupperware brand household products, and samples used in this study amounted to 119 people, and the sampling technique used in this study is the technique Sampling Area. methods of analysis used in this study using multiple linear regression models with SPSS version 17. Based on the results of the research that has been done so that the value of R2 by 57%. This means that 57% of household purchasing decisions brand Tupperware products in Pekanbaru influenced by brand equity (brand awareness, brand associations, perceived quality of the brand, and brand loyalty) while the remaining 43% are influenced by other factors that are not explained and are not included in the study Here you are. and subsequently through a simultaneous regression coefficient test independent variables jointly significant effect on the independent variable .. Partially, of the four variables studied only variable perception of the quality of the brand (X3) are the most significant influence on purchasingKeywords: brand awareness, brand associations, perceived brand quality, brand loyalty and purchasing decision

Analysis Efectifity of Television Advertising as Telkomsel Prepaid Card with Epic Method Using Model and Its Effect on Consumer Attitudes in Pekanbaru

The research was motivated by the above phenomenon proves that television still dominates share of advertising in Indonesia is a television advertising media advertising mass media that can be accessed easily than other advertising media. The study aims to find out: 1) Effectiveness of Television Advertising Telkomsel U.S. Prepaid Cards by Using Method of Consumer Attitudes Toward EPIC Model in Pekanbaru city, 2) the effect on consumer attitude EPIC Model in Pekanbaru city in the U.S. using a Vodacom prepaid card, 3) Which variables of the EPIC model which has a dominant influence on consumer attitudes in the U.S. using Vodacom prepaid card in Pekanbaru city. The study site user community cards are there in the U.S. telkomsel Pekanbaru. The reason for choosing these objects because Pekanbaru many people use the prepaid card. The population in this study is a free consumer that is in Pekanbaru are using Vodacom prepaid cards in the U.S., amounting to 245 091 Pekanbaru. Based on the above calculation, the sample in this study was 99.959 in the round it off to 100 respondents AS Telkomsel prepaid card users. The results of the research model and hypothesis testing in this study on the effectiveness of television advertising AS Telkomsel prepaid card by using models of epic on consumer attitudes in the city of Pekanbaru to the conclusion: 1) Based on the statistical significance value of the F-test probability of 2.530 and the level of significantly by 0045. It can be concluded that the variable empathy, persuasion, impact, communication, can affect people\u27s attitudes (y). 2) Based on the calculation, the value of coefficient of determination (R2) indicates if the overall effect of the 100% 0:58% in this study could be explained by the attitude variables empathy, persuasion, impact, communication. 3) Empathy, persuasion, impact, communication together have a strong influence on the attitude of the community. Based on the value of t statistics Empathy (x1) of 1,993 in this case t-count is greater than t-table 1.98. These results suggest that empathy (X1) affect people\u27s attitudes are demoninan

Analysis of Effect of Relationship Marketing and Reliance on Customer Satisfaction and Loyalty Credit Services Products in Rural Banks in Pekanbaru

This research held in order to analyze the direct and indirect effect of relationship marketing and trust to loyalty through BPR loan customers’ satisfaction. Population are loan customer of PT. BPR Tuah Negeri Mandiri, PT. BPR Payung Negeri Bestari and PT. BPR Pekanbaru which is totally consist of 810 customers. Sampling determined by Slovin formulation that consists of 268 respondents and selected by using accidental sampling method. Variable used is relationship marketing as exogenous and trust, satisfaction and loyalty as endogenous. Data analyzed by using descriptive and Structural Equation Modelling (SEM) assisted by AMOS 20.0. This study reveals that the appropriate relationship marketing program may significantly enhance customers’ trust. Customers’loyalty is both directly or indirectly effected by relationship marketing and trust through customers’ satisfaction. Satisfaction itself give a positive and significant effect to customers’ loyalty. In order to strengthen customers’ loyalty, it is recommended to design and consistently implement a time schedule of loan processing procedure, conducting training and regular-based briefing to employees, create a exit barrier program and periodically conduct a loyalty program to commited customers. Keywords: Relationship Marketing, Trust, Satisfaction and Loyalt

Analysis of Effect of Relationship Marketing and Reliance on Customer Satisfaction and Loyalty Credit Services Products in Rural Banks In Pekanbaru

This research held in order to analyze the direct and indirect effect of relationship marketing and trust to loyalty through BPR loan customers’ satisfaction. Population are loan customer of PT. BPR Tuah Negeri Mandiri, PT. BPR Payung Negeri Bestari and PT. BPR Pekanbaru which is totally consist of 810 customers. Sampling determined by Slovin formulation that consists of 268 respondents and selected by using accidental sampling method. Variable used is relationship marketing as exogenous and trust, satisfaction and loyalty as endogenous. Data analyzed by using descriptive and Structural Equation Modelling (SEM) assisted by AMOS 20.0. This study reveals that the appropriate relationship marketing program may significantly enhance customers’ trust. Customers’loyalty is both directly or indirectly effected by relationship marketing and trust through customers’ satisfaction. Satisfaction itself give a positive and significant effect to customers’ loyalty. In order to strengthen customers’ loyalty, it is recommended to design and consistently implement a time schedule of loan processing procedure, conducting training and regular-based briefing to employees, create a exit barrier program and periodically conduct a loyalty program to commited customers. Keywords: Relationship Marketing, Trust, Satisfaction and Loyalt

The Effects of Retro-Themed Content, Emotional Resonance, and Brand Consistency on Customer Re-Engagement

This study investigates the effects of retro-themed content, emotional resonance, and brand consistency on customer re-engagement. Using a structured questionnaire adapted from established scales, data were collected from 300 respondents and analyzed through descriptive statistics, reliability testing, confirmatory factor analysis, and multiple regression. The findings reveal that retro-themed content positively influences customer re-engagement both directly and indirectly through emotional resonance, which serves as a significant mediator. Brand consistency also contributes positively to customer re-engagement, though to a lesser extent. These results highlight the importance of leveraging nostalgia in marketing strategies while ensuring consistent brand messaging to strengthen emotional connections and encourage repeated interactions. The study provides theoretical and practical insights for marketers seeking to enhance customer loyalty through retro-themed campaigns

Effect of Corporate Social Responsibility and Cultural Organization on Job Satisfaction and Business Performance (Studies in BUMN and BUMD in Riau Province)

This research builds an integrative model which aims to provide an overall interpretation on how the contribution of Corporate Social Responsibility (CSR), organizational culture, and work satisfaction influence business performance. This study is conducted at BUMN (state owned company) and BUMD (municipally owned company) in the Riau Province by using primary and secondary data. The samples are employees of BUMN (state owned company) and BUMD (municipally owned company) of Riau province consisting of 272 respondents. Sampling technique uses purposive sampling and simple random sampling and using path analysis. The result shows that strong organizational culture, which has a relationship with CSR is able to increase work satisfaction and business performance of BUMN (state owned company) and BUMD (municipally owned company), however, in terms of business performance, BUMN (state owned company) and BUMD (municipally owned company) have not been optimal as expected because of stronger focus on external compared with the internal focus. Similarly, the implementation of CSR is able to increase the performance of BUMN (state owned company) and BUMD (municipally owned company). Organizational culture has a significant role in influencing work satisfaction, and business performance but not for CSR. Since the CSR is the policy of the central BUMN (state owned company) and aimed to contribute for external stakeholders, therefore the branch office of BUMN (state owned company) in Riau Province just implement it without employees’participation the same reason also occurs at BUMD (municipally owned company). Keywords: CSR, Organizational Culture, Work Satisfaction, and Business Performanc

The Effect of Service Marketing Mix in Choosing the Decision to Consumer Services Hotel: Studies in Hotel Grand Zuri Pekanbaru

This research aims to know the services marketing mix done Grand Zuri Hotel in influencing the consumer's decision in choosing a hotel and know the magnitude of the influence of simultaneous and partial service marketing mix of Grand Zuri Hotel against the decision of the use of the service made consumers in choosing a hotel. The research method used is descriptive and verifikatif method. Research carried out by sampling method of convenience sampling, with the number of respondents as much as 100 respondents. Then, for the data analysis used the descriptive analysis and multiple regression analysis and hypothesis testing using the F-test and t-test. The responses of the respondents regarding the implementation of the marketing mix services Grand Zuri Hotel is good and the responses of the respondents regarding the consumer decision making in selecting the Grand Zuri Hotel Pekanbaru is good. The results showed that the services marketing mix done Grand Zuri Hotel simultaneously significantly influential to the decision to choose and use and has a coefficient of determunasi of 74.82%. Partially, there are three significant free variables that influence is the price, human resources and physical evidence. While the variable product, place, promotion and the process does not significantly affect. From the results of the research can be given advice to Grand Zuri Hotel Pekanbaru in order to maximize the price quote, standardized human resources and maximize the quality of physical evidence to be able to increase its influence on the decision to select and use of the service is done at the Hotel Grand Zuri consumers. As for the other variables do not affect significantly, must be maintained and enhanced in order to maximize the influence of simultaneous marketing mix. DOI: 10.5901/mjss.2015.v6n5s5p9

KONTEN MEDIA SOSIAL TIKTOK MEMODERASI PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSE BUYING PRODUK BODYCARE SCARLETT DI KOTA PEKANBARU

Perkembangan media sosial telah mengubah pola konsumsi masyarakat, terutama pada generasi muda yang sangat aktif dalam mengikuti tren digital. TikTok, sebagai salah satu platform paling populer, memiliki kekuatan besar dalam membentuk perilaku pembelian melalui konten yang bersifat visual, interaktif, dan emosional. Fenomena Fear of Missing Out (FOMO) yang ditandai dengan rasa cemas tertinggal dari tren sosial digital, menjadi salah satu pemicu utama munculnya perilaku pembelian impulsif . Dalam konteks produk bodycare Scarlett, paparan konten yang menampilkan ulasan, testimoni, dan promosi kreatif di TikTok terbukti meningkatkan dorongan konsumen untuk membeli secara spontan tanpa perencanaan. Penelitian ini bertujuan untuk menganalisis pengaruh langsung Fear of Missing Out (FOMO) terhadap Impulse buying serta menelaah peran Konten Media Sosial TikTok sebagai variabel moderasi dalam hubungan tersebut. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling, melibatkan 120 responden berusia 20–45 tahun yang aktif menggunakan TikTok dan pernah melakukan pembelian produk Scarlett secara impulsif. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan metode Structural Equation Modeling–Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Fear of Missing Out (FOMO) berpengaruh positif dan signifikan terhadap Impulse buying produk bodycare Scarlett di Kota Pekanbaru. Selain itu, Konten Media Sosial TikTok terbukti memoderasi hubungan tersebut dengan memperkuat pengaruh FOMO terhadap perilaku pembelian impulsif. Artinya, semakin menarik, kredibel, dan emosional konten yang ditampilkan di TikTok, semakin kuat pula dorongan konsumen untuk melakukan pembelian spontan. Hasil ini sejalan dengan teori Stimulus-Organism-Response (S-O-R) yang menjelaskan bahwa stimulus eksternal seperti konten visual dapat memicu respon internal berupa emosi dan keinginan untuk segera membeli