The role of social cues in the deployment of spatial attention: head-body relationships automatically activate directional spatial codes in a Simon task

The role of body orientation in the orienting and allocation of social attention was examined using an adapted Simon paradigm. Participants categorized the facial expression of forward facing, computer-generated human figures by pressing one of two response keys, each located left or right of the observers' body midline, while the orientation of the stimulus figure's body (trunk, arms, and legs), which was the task-irrelevant feature of interest, was manipulated (oriented toward the left or right visual hemifield) with respect to the spatial location of the required response. We found that when the orientation of the body was compatible with the required response location, responses were slower relative to when body orientation was incompatible with the response location. In line with a model put forward by Hietanen (1999), this reverse compatibility effect suggests that body orientation is automatically processed into a directional spatial code, but that this code is based on an integration of head and body orientation within an allocentric-based frame of reference. Moreover, we argue that this code may be derived from the motion information implied in the image of a figure when head and body orientation are incongruent. Our results have implications for understanding the nature of the information that affects the allocation of attention for social orienting

Perceiving where another person is looking: The integration of head and body information in estimating another person’s gaze.

The process through which an observer allocates his/her attention based on the attention of another person is known as joint attention. To be able to do this, the observer effectively has to compute where the other person is looking. It has been shown that observers integrate information from the head and the eyes to determine the gaze of another person. Most studies have documented that observers show a bias called the overshoot effect when eyes and head are misaligned. The present study addresses whether body information is also used as a cue to compute perceived gaze direction. In Experiment 1, we observed a similar overshoot effect in both behavioral and saccadic responses when manipulating body orientation. In Experiment 2, we explored whether the overshoot effect was due to observers assuming that the eyes are oriented further than the head when head and body orientation are misaligned. We removed horizontal eye information by presenting the stimulus from a side view. Head orientation was now manipulated in a vertical direction and the overshoot effect was replicated. In summary, this study shows that body orientation is indeed used as a cue to determine where another person is looking