2 research outputs found
Analisa Customer Lifetime Value Untuk Pengambilan Keputusan Pemasaran Menggunakan Metode Rfm
PT. Ritel Bersama Nasional is the e-commerce company. In the business, PT. Ritel Bersama Nasional have been trying to do User Acquisition as much as possible. Yet, the marketing of PT. Ritel Bersama Nasional had the issues after successfully claiming the amount of new customers. The issues are the marketing division hardly decide which kind of promotion that suit to the customers and keep pushing the customers to do the transaction frequently and increase the value of transaction as well. So, in these research will be focusing on how we can categorise the customers by using Recency Frequency Monetary (RFM) method and clustering the customers into 3 cluster (Low, Middle and Superior). With this research, it is expected to help raise the value and frequency of transactions of each customer
Peran Gaya Kepemimpinan dan Kompensasi dalam Mempengaruhi Kinerja yang Dimediasi oleh Kepuasan Kerja
The purpose of research to determine the influence of leadership style and compensation on employee performance through job satisfaction as intervening variable with quantitative approach conducted at the head office of PT Varia Usaha, Gresik. Methods of data collection through questionnaires, research sample consists of 55 employees of the division of the Public Bureau at PT Varia Usaha, Gresik. Hypothesis testing uses linear regression analysis for hypotheses 1, 2, 3, 4 and 5, path analysis and double test for hypotheses 6 and 7. The results show that leadership style and job satisfaction have no effect on performance but there is influence between compensation with performance Employees. Leadership style and compensation have a positive effect on employee job satisfaction. The findings in this study that there is a positive and significant indirect influence between compensation on employee performance through job satisfaction. In addition, compensation has an indirect positive and significant impact on employee satisfaction mediated by job satisfaction.
Tujuan penelitian ini adalah untuk mengetahui pengaruh gaya kepemimpinan dan kompensasi terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening dengan pendekatan kuantitatif yang dilakukan di kantor pusat PT Varia Usaha, Gresik. Metode pengumpulan data melalui kuesioner, sampel penelitian terdiri dari 55 karyawan divisi Biro Umum pada PT Varia Usaha, Gresik. Pengujian hipotesis menggunakan analisis regresi linier untuk hipotesis 1, 2, 3, 4 dan 5, analisis jalur dan uji sobel untuk hipotesis 6 dan 7. Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan kepuasan kerja tidak berpengaruh terhadap kinerja namun terdapat pengaruh antara antara kompensasi dengan kinerja karyawan. Gaya kepemimpinan dan kompensasi berpengaruh positif terhadap kepuasan kerja karyawan. Temuan pada penelitian ini bahwa terdapat pengaruh tidak langsung yang positif dan signifikan antara kompensasi terhadap kinerja karyawan melalui kepuasan kerja. Selain itu, kompensasi berpengaruh tidak langsung positif dan signifikan terhadap kepuasan karyawan yang dimediasi oleh kepuasan kerja