THEORIES OF CONSUMER’S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM

The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradig

ENTREPRENEURSHIP IN TOURISM - REASONS, NECESSARY RESOURCES AND IMPEDIMENTS

Tourism is a complex activity involving a combination of material (accommodation, transport, tourist attractions) and psychological (specific attitudes, desires, human emotions) elements. In literature, there are numerous definitions demonstrating the complexity and importance of the tourism phenomenon. In general, entrepreneurship in tourism means enterprises, complex activities at both macro- and micro-economic levels. The concept of opportunity is a main theme in entrepreneurship. The goals of this paper concern the identification of reasons and resources necessary to establish a tourism firm. The paper analyses these aspects between 2005 and 2013 to identify possible changes during the years from the perspective of the Romanian enterpriser behaviour. The research method consisted in Eurostat and Romania statistic data collection, processing and interpretation. One of the issues related to Eurostat was the lack of complete data on tourism: we found only data regarding entrepreneurship in hotels and restaurants in 2005, which limited our study options and prevented us from approaching other tourisms sectors such as travel agencies, tour-operators, rural tourism and agri-tourism, bread & breakfasts, motels, and camping sites. The study on 2013 relied on a questionnaire applied online to accommodation units in Romania, and involved a wider range of Romanian tourism operators. Result analysis pointed out the fact that Romanian entrepreneurs wish to be financially independent, to be their own bosses, and to make more money – all important reasons in launching a tourism business in both 2005 and 2013. Analysis of financial resources used by Romanian entrepreneurs in tourism shows that most of the funds used by Romanian entrepreneurs in the field come form their own resources and from families and friends; bank credits, European funds or support from the authorities represent a smaller share in both studied years

In silico study of PEI-PEG-squalene-dsDNA polyplex formation: the delicate role of the PEG length in the binding of PEI to DNA

Using a two step simulation protocol the atomistic interactions between PEG and b-PEI and the effect of these interactions on DNA binding were determined

Culture and business ethics – a comparative perspective

Accelerating growth in business globalization places managers in an international environment with more ethical challenges

Tradition Vs. Modernity in Japanese Management

Japan's thinking and management practices have developed under the strong influence of culture. The contemporary economic and social circumstances, marked by the phenomenon of globalization, raise the question of the perenniality and transferability of the traditional Japanese management style

PARTICULARIZING STRATEGIES AND RESEARCH METHODS FOR PERCEIVED QUALITY IN THE FIELD OF BANK SERVICES

One of the most important antecedents of service customer’s satisfaction is their perceived quality. This article tries to present the main strategies and research methods for perceived quality, with special focus on bank services

The role of the service - profit chain inside the interaction between the service supplying company and the client

The paper analyses the role of the service-profit chain inside the interaction between the service supplying company and the client. The service – profit chain proposes a relation connecting the profitability and the client’s loyalty and satisfaction to the employees’ satisfaction, capability and productivityservice, profit, chain, satisfaction, customer