Pengaruh Net Profit Margin dan Current Ratio terhadap Harga Saham pada Perusahaan Food and Beverages

This research aims to test and analyze the influence of net profit margin (NPM) and current ratio (CR) on share prices in food and beverages companies listed on the Indonesia Stock Exchange (BEI) in the 2019-2022 period. The sampling method in this research uses a purposive sampling technique, using quantitative data types involving 108 data from 27 food and beverages companies listed on the Indonesia Stock Exchange. The data source in this research is secondary data obtained from financial reports, using a ratio scale. The analytical method used is multiple linear regression analysis. The results of this research show that net profit margin and current ratio influence stock prices. This study has limitations in processing data because the data tested before outliers is not normal, this is indicated that there is extreme data in several companies. Based on this, researchers can suggest further researchers using other sub-sectors such as the financial sector, mining sector, agricultural sector, and basic & chemical sectors, and other sectors besides the food and beverage sector

Pengaruh Inovasi Produk dan Electronic Word of Mouth terhadap Keputusan Pembelian Smartphone Oppo

Tujuan. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk dan electronic word of mouth terhadap keputusan pembelian smartphone Oppo. Metode. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi yang terdapat dalam penelitian ini adalah seluruh pengguna smartphone Oppo. Jumlah sampel yang digunakan sebanyak 105 responden. Teknik pengumpulan data menggunakan metode kuesioner. Teknik analis data dengan regresi linear berganda. Hasil. Hasil penelitian menunjukkan bahwa inovasi produk berpengaruh secara positif terhadap keputusan pembelian smartphone Oppo. Electronic Word Of Mouth berpengaruh secara positif terhadap keputusan pembelian smartphone Oppo. Implikasi. Perusahaan perlu meningkatkan inovasi produk dan electronic wrd of mouth yang baik karena dapat mempengaruhi konsumen dalam melakukan keputusan pembelia

Pengaruh Country Of Origin Dan Online Customer Review Terhadap Keputusan Pembelian Skincare Cosrx

This study aims to determine the effect of country of origin and online customer review on purchasing decisions for Cosrx skincare. This type of research is included in empirical research. The population in this study are consumers who buy and use Cosrx skincare. Sampling in this study using purposive sampling technique with a total of 100 respondents. The data collection technique used is to use the survey method by distributing questionnaires. The results obtained in this study indicate that the country of origin variable has a positive and significant effect on purchasing decisions for Cosrx skincare. And the online customer review variable has a positive and significant effect on purchasing decisions for Cosrx skincare