Mental budgeting and the malleability of decision-making

Financial difficulties commonly occur in college students' lives. Problems might be caused by a lack of understanding about managing money, such as falling into the temptation of buying unnecessary discounted goods or choice justification. The research aims to understand how mental budgeting influences purchasing discounted items and choice justification. In the study, two experiments were undertaken to explain the reaction of discount, and two others to describe choice justification (N=169 in Indonesia, N=168 in China). Mann-Whitney U and ANOVA tests were used to analyze the experiments. Mental budgeting scales were also employed in experiments 3 and 4. The results show that when individuals receive a discounted offer for luxury goods, they will fall into the temptation of buying them. This takes place because they do not want to lose the opportunity to obtain such goods at a cheap price. In addition, when individuals receive offers related to physiological needs (i.e., food), they will practice choice justification. This means that all people need to understand the concept of mental budgeting and make realistic budgets

Peran money attitudes terhadap financial well-being dengan financial stress sebagai mediator pada mahasiswa rantau di Surabaya

Objektif: Pengelolaan keuangan yang baik pada kehidupan mahasiswa rantau akan dapat berdampak pada financial well-being. Hipotesis dari penelitian ini adalah financial stress dapat berperan sebagai mediator pada hubungan antara money attitudes terhadap financial well-being. Metode: Responden pada penelitian ini adalah mahasiswa rantau yang tinggal di Surabaya berusia 17-22 tahun dan berjumlah 267 responden. Teknik pengambilan sampel menggunakan accidental sampling. Metode analisis data menggunakan process hayes model 4. Temuan: Hasil penelitian ini menjelaskan bahwa financial stress dapat berperan sebagai mediator (parsial) dengan nilai negatif, dimana aspek power prestige dan distrust dalam money attitudes berhubungan positif dengan financial well-being. Kesimpulan: Hal ini menjelaskan bahwa mahasiswa rantau menganggap uang sebagai simbol kesuksesan, dapat memberikan kesan yang baik bagi orang lain, dan menimbulkan financial well-being serta tidak mengalami financial stress. Selain itu, kondisi ini akan sangat berdampak pada nilai akademik dan kesehatan mental para mahasiswa rantau jika mereka salah dalam mengelola keuangannya

Purchases Decision Making Inventory: Measurement Validation in Indonesia

The empirical limitations of the Consumer Styles Inventory (CSI) render the formation of dimensions from this measuring tool-less relevant. Scholars have attempted developing Purchase Decision Making Inventory (PDMI) measuring tool to answer cognitive and emotional processes in decision-making. This research examined the validity of the internal structure of the purchasing decision-making inventory (PDMI) measuring device in the Indonesian context. PDMI has two main dimensions, namely emotional and reasoned. The emotional dimension has five sub-dimensions: impulsivity, indebtedness, negative emotions, frustration, and hedonism. The reasoned dimension has three sub-dimensions: saving, reasoning, and information seeking. The main dimensions explain the differences in cognitive and affective processes that occur in consumers when making decisions. The internal structure of PDMI was evaluated using Confirmatory Factor Analysis (CFA) and reliability analysis. The population of this study was Indonesian people aged 18-25 years (M = 20.3 years, SD = 1.55). The sample in this study was 588. The results of the CFA analysis showed that the results fit the data. The model accuracy indices used are the comparative fit index (CFI), Tucker-Lewis index (TLI), and root mean square error of approximation (RMSEA). The CFI value is 0.932, the TLI value is 0.921, and the RMSEA is 0.046. The results of this research are supported by the reliability results of each sub-dimension and the primary dimension of the PDMI measuring instrument, which has a Cronbach's alpha value ≥ 0.6 with a corrected item-total correlation (CITC) ≥ 0.3 which can be concluded that the PDMI measuring device is valid based on internal structure and reliable evidence sources

Hubungan Kualitas Informasi dan Keamanan Situs terhadap Niat Pembelian Ulang Pengguna Mobile Commerce Shopee dengan Kepuasan Konsumen sebagai Mediator

Persyaratan dasar aplikasi belanja online antara lain menyediakan informasi yang berkualitas dan keamanan aplikasi bagi penggunanya. Inovasi teknologi saat ini menggunakan mobile phone atau disebut mobile commerce (m-commerce) untuk akses dalam berbelanja online. Shopee sebagai salah satu m-commerce ternama, berupaya memberikan beragam akses informasi dan meningkatkan tingkat keamanan aplikasi untuk menjaga kepuasan penggunanya. Kepuasan atas pelayanan yang diberikan m-commerce dapat memicu pembelian ulang pengguna. Penelitian ini bertujuan untuk menguji hubungan antara kualitas informasi atau keamanan aplikasi terhadap niat pembelian ulang pengguna Shopee dengan mediator kepuasan konsumen. Metode penelitian kuantitatif survei dengan 272 subjek konsumen Shopee yang dipilih menggunakan teknik accidental sampling. Data dianalisis menggunakan program Process Hayes model 4. Hasil penelitian menunjukkan kepuasan konsumen memediasi hubungan kualitas informasi dan niat pembelian ulang (β=0,0596; CI=0,03, 0,09). Sementara itu, mediator kepuasan konsumen memediasi hubungan keamanan aplikasi dan niat pembelian ulang (β=0,2408; CI=0,16, 0,34). Dapat disimpulkan bahwa perasaan puas atas layanan informasi yang relevan dan keamanan aplikasi dapat membentuk niat konsumen membeli di aplikasi yang sama

Purchases Decision Making Inventory: Measurement Validation in Indonesia

The empirical limitations of the Consumer Styles Inventory (CSI) render the formation of dimensions from this measuring tool-less relevant. Scholars have attempted developing Purchase Decision Making Inventory (PDMI) measuring tool to answer cognitive and emotional processes in decision-making. This research examined the validity of the internal structure of the purchasing decision-making inventory (PDMI) measuring device in the Indonesian context. PDMI has two main dimensions, namely emotional and reasoned. The emotional dimension has five sub-dimensions: impulsivity, indebtedness, negative emotions, frustration, and hedonism. The reasoned dimension has three sub-dimensions: saving, reasoning, and information seeking. The main dimensions explain the differences in cognitive and affective processes that occur in consumers when making decisions. The internal structure of PDMI was evaluated using Confirmatory Factor Analysis (CFA) and reliability analysis. The population of this study was Indonesian people aged 18-25 years (M = 20.3 years, SD = 1.55). The sample in this study was 588. The results of the CFA analysis showed that the results fit the data. The model accuracy indices used are the comparative fit index (CFI), Tucker-Lewis index (TLI), and root mean square error of approximation (RMSEA). The CFI value is 0.932, the TLI value is 0.921, and the RMSEA is 0.046. The results of this research are supported by the reliability results of each sub-dimension and the primary dimension of the PDMI measuring instrument, which has a Cronbach's alpha value ≥ 0.6 with a corrected item-total correlation (CITC) ≥ 0.3 which can be concluded that the PDMI measuring device is valid based on internal structure and reliable evidence sources

Narsisisme dan Harga Diri Perempuan Generasi Z terhadap Pembelian Kompulsif

Fenomena pembelian kompulsif yang terjadi di berbagai negara terus meningkat setiap saat, khususnya terjadi pada perempuan generasi Z. Tuntunan untuk pemenuhan tren membuat perempuan generasi Z memiliki dorongan untuk membeli fashion secara berlebihan hingga kehilangan kendali. Tujuan dari penelitian ini adalah untuk menguji hubungan antara narsisisme, harga diri, dan pembelian kompulsif pada perempuan generasi Z. Penelitian ini merupakan penelitian kuantitatif dengan teknik analisis regresi linear berganda. Teknik pengambilan sampel dilakukan dengan menggunakan accidental sampling sejumlah 173 partisipan. Digunakan tiga instrumen pengukuran pada penelitian ini, yaitu: Compulsive Buying Scale, Narcissism Personal Inventory (NPI-16), dan Self-esteem Scale. Berdasarkan hasil pengolahan data diketahui adanya hubungan antara narsisisme dan harga diri terhadap perilaku kompulsif (F = 23,041, p<0,01). Kebutuhan untuk mendapatkan pengakuan, kekaguman, ataupun penilaian positif dari orang lain akan membuat perempuan generasi Z melakukan pembelian kompulsif

Consumer-Brand Identification and Brand Loyalty: Analysis on Customer Satisfaction and Brand Trust as Mediators

Consumers who have used Apple-branded smartphones have greater probability that they will continue to buy iPhones in the future. This is because customers feel satisfied and have identified the product before making a purchase, creating loyalty for the Apple brand. The purpose of this study is to examine the role of customer satisfaction and brand trust as mediators in the relationship between consumer-brand identification and brand loyalty. Participants in this study consisted of 155 consumers and obtained by using accidental sampling technique. Data analysis used the Hayes Process model 4, which explains that customer satisfaction can act as a mediator in the relationship between consumer-brand identification and brand loyalty, while brand trust cannot act as a mediator. Brand loyalty is not sufficiently formed when consumers can identify the brand well or there is satisfaction with the brand, but rather by the essential emotional bond that makes consumers rely on the brand. However, this has not been fulfilled by the iPhone to make consumers have brand loyalty

Product Brokering Efficiency as a mediator of Online Product Recommendation and Customer Loyalty

Marketing strategies in e-commerce have a main goal, that is to pursue customer loyalty. Sociolla is an e-commerce company that sells cosmetic products and has a recommendation feature to make it easier for customers during the shopping process. These recommendations can trigger customer satisfaction and generate loyalty. The purpose of this study was to examine the correlation between online product recommendation and customer loyalty with product brokering efficiency as a mediator. 179 Sociolla customers were recruited in this study using convenience sampling. The data were analyzed using the SPSS-Process Hayes model 4. Results showed that perceived decision quality acts as a mediator in the relationship between enablers and customer loyalty (β = .20, [ .13; .27]). It can be concluded that recommendations that are comprehensive, clear, and meet the customer needs will make it easier for customers to make purchasing decisions, which ultimately leads the customers to form loyalty toward the products

The Role of Emotional States on Purchase Decision-Making among Novice Stock Investors

Novice stock investors tend to make investment decisions based on their emotions, so they usually have lower performance. Emotions can affect decision-making through immediate emotions (emotional states) and expected emotions (emotional consequences). Happy and sad are the strongest emotions. Therefore, this research aims to examine and explain the effect of emotional states, specifically happy and sad, on novice stock investors' purchase decision-making. This research uses the experiment method, with 30 novice stock investors divided into three groups (two experimental and one control group). The result shows no effect between happy and sad emotional states on purchase decision-making (p > 0,05). The result is caused by participants' tendencies to make rational decisions for the highest utility. The higher the utility they get, the happier they will be, and vice versa. Thus, happy and sad emotions act as expected emotions, not as immediate emotions in decision- making

The Role of Emotional States on Purchase Decision-Making among Novice Stock Investors

Novice stock investors tend to make investment decisions based on their emotions, so they usually have lower performance. Emotions can affect decision-making through immediate emotions (emotional states) and expected emotions (emotional consequences). Happy and sad are the strongest emotions. Therefore, this research aims to examine and explain the effect of emotional states, specifically happy and sad, on novice stock investors' purchase decision-making. This research uses the experiment method, with 30 novice stock investors divided into three groups (two experimental and one control group). The result shows no effect between happy and sad emotional states on purchase decision-making (p > 0,05). The result is caused by participants' tendencies to make rational decisions for the highest utility. The higher the utility they get, the happier they will be, and vice versa. Thus, happy and sad emotions act as expected emotions, not as immediate emotions in decision-making