3 research outputs found

    Impact of Brand Loyalty in Assessing Purchase Intentions of a Customer: A Study of Automobile Industry in South Asian Perspective

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    In this modern age, brands are more concentrating on consumers’ quality of life style as these reflect their status symbol or social class through the company’s products. The current study is aimed to check the effect of brand name, awareness, and price and brand quality on the brand loyalty of the product of automobiles, after that brand loyalty effect is examined on the product purchase intention specifically in South Asian context. For checking the effect of the variables brand name, brand awareness, brand price and brand quality were considered as independent variables and brand loyalty was considered as a dependent variable. The study was correlational as it shows the relationship of different dependent and independent variables. This study has been conducted through a survey design. The population was considered as the citizens of Bahawalpur, one of the oldest stateS in South Asian region and for the data collection random sampling technique was used. A total number of 300 questionnaires were distributed randomly to the users of automobile in the Bahawalpur out of which 287 responses were received after deducting the omission and errors. Different hypotheses were tested in this research for relationships of variables, out of which five were accepted and the one which was about the effect of brand price on brand loyalty was rejected. The collected data were analyzed after using different statistical techniques and it shows that brand awareness, name, quality has a direct and positive impact on the brand loyalty of the product and on the other hand there is also a positive effect of brand loyalty on the purchase intention of the product

    Association of Stress, Knowledge Management, and Change with Organizational Effectiveness in Education Sector of Pakistan

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    The purpose of this study is to analyze the impact of organizational stress, knowledge management, and organizational change on organizational effectiveness. A valid questionnaire was distributed to administrative staff and faculty members of different educational institutes. 100 questionnaires were distributed in public and private educational sectors. 75 complete questionnaires were received at response rate of 75%. A non probability random sampling technique was used to select the sample. Pearson’s moment correlation and linear regression was applied to study the relationship between organizational stress, knowledge management, organizational change and organizational effectiveness. Results show significant relationship of factors and positive impact on organizational effectiveness. This research also discusses practical implicatios and research limitations.&nbsp

    Mediating Role of Work Engagement in the Relationship between Job Satisfaction and Turnover Intention: An empirical evidence from Hospitals in Lahore, Pakistan: Dr. Rizwan Qaiser Danish, Amna Gohar, Dr. Ashfaq Ahmad, Saba Shaukat

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    The basic purpose of this research is to examine the relationship between job satisfaction and turnover intention in the presence of mediating variable of work engagement in hospitals of Lahore, Pakistan. Data was collected through self-administered questionnaire which was distributed among public and private hospital nurses holding positions of nurse or head nurse. The sample size was 270. SPSS and AMOS software was used for demographic and inferential analysis. Results conclude that job satisfaction with determinants of JS (pay, promotion, nature of job etc.) have negative relationship with turnover intention. Results also showed that work engagement has partial mediating role in the relationship of job satisfaction and turnover intention. This study mainly focused on service sector (hospitals) in Lahore. So the results are limited to only service sector which narrow down its generalizability. Current study is cross sectional and longitudinal study is recommended to generalize results. The survey data was collected from nurses of one city that is Lahore it required to do similar research on other cities of Punjab. Various studies in literature have explored relationships among different variables of organizational behavior rather than explaining any other mechanism; they have focused much on their relationships but less on mediating relationship of work engagement