Kinerja UMKM Tenant Inkubator Bisnis Universitas Muria Kudus Berdasarkan Implementasi E-marketing

Dengan berkembangnya kemajuan teknologi dan informasi membawa paradigma tersendiri bagi konsep pemasaran. Kini pemasaran bersinergi dengan pemanfaatan teknologi dan informasi dalam konsep Pemasaran Elektronik (E-Marketing). E-Marketing ini dapat mempermudah akses antara para pelaku pemasaran, yakni Perusahaan, pemasar, pelanggan dan mitra bisnis yang lainnya. E-Marketing dapat difungsikan guna memperkenalkan produk yang tidak hanya pada lokal daerah tapi juga skala nasional bahkan Internasional. E-Marketing juga berperan sebagai pembentuk nilai keunggulan bersaing.Objek penelitian ini adalah 25 UMKM sebagai tenant inkubator bisnis Universitas Muria Kudus. Sebanyak 8 buah UMKM bergerak pada jenis industri makanan dan minuman, 8 buah konveksi pakaian, dan masing-masing 3 buah UMKM pada konveksi bordir, konveksi jilbab, dan konveksi tas.Penelitian ini akan menilai kinerja UMKM tenant inkubator Universitas Muria Kudus berdasarkan implementasi E-Marketing. Sehingga akan nampak berapa UMKM yang telah melaksanakan E-Marketing, bagaimana pemanfaatan dan penggunaan media sosial dan uji beda sebelum dan sesudah kegiatan E-Marketing didayagunakan

Learning Based on Research and Community Service

This article discusses how to maintain the work of lecturers in order to remain novel, namely by designing teaching materials and learning processes around the results of research and dedication, called the “Tri Darma” of Higher Education. This is a solution that demands teaching materials that prioritize lecturer competence according to the field, by proportionally building the performance of Tri Darma. It is based on a real lecturer’s experience and activities, relevant to the problems of society in the environment where the lecturer works. The results of research and community service are also useful for enriching teaching materials so that students will be able to understand significant differences between theory and reality. This study is an empirical examination from the author during his time as a lecturer and focuses on research and learning activities proportionally. It indicates that lecturers can obtain up-to-date teaching materials to support the theory presented. This solution is very important because of how students and lecturers can quickly obtain open information from various sources. Lecturers should not overlook the problem by performing shortcuts from existing internet-based sources. Lecturers have strategies available to them that have novelty in learning, both related to problem-solving and relevance to theory. Keywords: novelty, teaching materials, learning, research and dedication, Tri Darm

Student satisfaction through analysis approach Of importance-performance

The quality of service even though intangible, remains a crucial thing. As set forth in Law Number 20 Year 2003 regarding National Education System and Government Regulation Number 19 Year 2005 regarding National Education Standards stating that quality assurance is mandatory both internal and external. So it is deemed necessary for an educational institution to analyze how well the performance performed by the staff both in terms of administration and the process of teaching and learning activities. Faculty of Economics and bussiness Muria Kudus University as a faculty that has the largest number of students in the campus of Muria Kudus University is also necessary to examine further how the level of student satisfaction and what concrete steps need to be done in order to improve the performance of education services. This study uses Importance-Performance Analysis with the number of respondents as many as 215 students of management registered actively. The expected result satisfaction index and attribute that need to be followed up in an effort to improve the quality of education service of Economics Faculty of Muria Kudus University