1,050 research outputs found

    Parody Microbloggers as Chroniclers and Commentators on Russian Political Reality

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    In the political environment of contemporary Russia, government-controlled media dominate the discourse. However, the Internet still provides a platform for – and visibility to – alternative voices and ideas. Parody microblogging is a popular recent phenomenon of Russian-language social media. Users with satire accounts utilize the names of power holders, publish links to the news, and provide opinion and contextualization, as well as offering satirical commentary on corruption, the management of the country and media propaganda. This article studies the function of parody framing in critical microblogging in the Russian-language Twitter. It discusses accounts spoofing the elites as tactical media that disrupt the hegemonic discourse and interpret political reality for the Russian digital audience

    Fashion Media and Sustainability

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    Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. Based on analysis of 1000+ media artefacts, this policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Researcher Anastasia Denisova proposes new regulatory measures and a more responsible approach from magazines and other media promoting more sustainable coverage of fashion topics

    How to define 'viral' for media studies?

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    In this editorial for WPCC’s ‘Viral Media’ issue the author asks whether the metaphor of viral media has held up well since it was coined. Considering the debate she suggests a clear distinction – notwithstanding the major role of technology – of viral media, when compared to biological viruses, which is the role of emotions in driving virality. This is what ‘distinguishes the biological “virus” from its psychologically driven communication counterpart’. ‘Viral’ is indeed an ‘imperfect term for rapid spread of information’ but viral media items still have the potential to deliver ‘progressive ideas’. This editorial notes how the contents of the issue plays host to a variety of fresh perspectives in its themes such as corrupted play, journalistic choice, viral politics, voice and nostalgia. It also notes, referring to the issue’s interview with Kishonna Gray, the dangers of platforms simply standing aside to allow toxic viral messaging and racism. It may be impossible to counter ‘morally ambivalent’ memes with regulatory or any other kind of ‘vaccines’ though it might, the author concludes, ‘be reasonable to limit the expanse of the viral flows and to question the algorithmic patterns of digital platforms’ even as memes’ popularity and resistance to total marketing control preserve their continuing (if somewhat tarnished) reputation as a ‘digital darling’

    Viral journalism. Strategy, tactics and limitations of the fast spread of content on social media: case study of the UK quality publications

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    Journalism has been under much strain in the recent decades. It has had to adapt to the changing rhythms of media consumption as much as to the benevolence of social media networks that constantly change algorithms of how journalism is displayed. At the same time, viral communication of all sorts – from memes to GIFs and widespread amateur entertaining videos – is seen by millions. The purpose of this article is to examine the effort of online journalism to compete with viral storytelling. ‘Viral journalism’ is defined as the strategy and tactics to promote quality media stories on the internet in order to gain maximum exposure and sharing. This phenomenon is not to be mistaken with ‘clickbait’, which entails catchy, but often misleading, headlines. This article is based on qualitative interviews with a variety of social media editors and other journalists in the UK: from The Economist to The Guardian. It reveals that quality UK media deploy a range of inventive engaging tactics, but reject virality as a long-term strategy. The media professionals interviewed raised many concerns about virality, indicating that exploiting viral technics may results in reputational damage and alienating loyal readers