Viral Denial: Pandemics, Chiropractic, and the Persuasive Power of Invisibility

While Louis Pasteur’s germ theory functions as one of the foundational concepts of modern medicine, resistance to COVID-19 prevention measures reveal a rejection not just of government mandates, but of germ theory as well. Therefore, this article seeks to trace the rhetorical linear of rejections of germ theory denialism through an examination of primary and secondary texts from Pasteur’s contemporaries, through the development of chiropractic, and into the COVID-19 pandemic. The author finds that the denial of viruses offers a peculiar form of biorhetoric that invokes absence and invisibility, rather than presence, as rhetorical grounds for rejecting public health directives

Paleomythologies: The Spiritual Persuasion of Evolution

A current rise in so-called “caveman” diets, books, exercise regimes and other trends demonstrates a cultural attempt to reclaim idealized prehistoric conditions for the modern human. In a rhetorical analysis of texts from this modern paleo culture, we identify what we call a “paleomyth” and illustrate how such lifestyle trends not only offer truncated understandings of evolutionary science, but more importantly how they offer a mythological narrative for paleo believers

UnVAERified: Polysemy, Power and the Vaccine Adverse Events Reporting System

https://scholarworks.seattleu.edu/lightning-dec2022/1005/thumbnail.jp

Disinformation, Social Media and Public Health

https://scholarworks.seattleu.edu/lightning-feb2024/1001/thumbnail.jp

Toxically Clean

The public’s declining trust in health advice from traditional outlets has long been noted by scholars. But what makes alternative sources for health information appear more trustworthy to some audiences? In this analysis, the author traces the use of expertise and experience as forms of multivocality in the textual artifacts of Gwyneth Paltrow and her enterprise, Goop—specifically those that promote clean eating and detox diets. The analysis illustrates how Goop creates a superficially neutral platform for different voices that make the texts seem polyphonic and by extension more trustworthy given that readers can choose which health plan is right for them. But upon further analysis the author illustrates that Goop blends each voice so that they “move in step” as a choir, combining with Paltrow’s own voice, and ultimately creating an illusion of polyphony and masking a dominant homophonic message that ties together mandates to “ask questions,” empower ourselves, and embrace the assumption that young, slender bodies are signifiers of health and wellness.</jats:p

Supplements as symbols: Public arguments against natural health product regulation in Canada

After Canadian lawmakers proposed legislation in 2008 to better enforce existing regulations of the supplement industry, Canadians mounted significant public protest, including an online petition that garnered more than 24,000 signatures and 8585 comments over several months. In this article, we offer a rhetorical analysis of a randomized sample of those comments to track the range of topics and arguments advanced by signatories against the legislation. We identify five primary topics that recur throughout the dataset, freedom, choice, health, greed, and nature, which in turn furnish sixteen core arguments that together illuminate the signatories' primary concerns about potentially losing access to supplements. Ultimately, the topics and arguments reveal deep and persistent public anxieties not only about individuals’ health but also about their agency and autonomy. This study both provides insight into why people reject government oversight of health in favor of alternative, natural health interventions and illustrates the utility of qualitative analysis of public commentary about health and health policy in texts such as petitions, public comment periods, and social media responses, all of which are rich sites of discourse that merit further study from both scholars, policy-makers, and health researchers and practitioners