The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content. Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study that there is a slight difference in perceived credibility between males and females, most specifically in regards to the characteristics of attractiveness and likeability, objectiveness, and motivation for purchases

Back to the Drawing Board: Barriers to Joint Decision-Making in Custody Cases Involving Intimate Partner Violence

The 2011 symposium: The Changing Face of Families, will focus on the evolution of assisted reproductive technologies, and its effects on traditional legal notions of marriage, parent, and family

Research spotlight : Microbanks : subsidy dependent or self-sufficient?

Banks and banking

Research spotlight : Does democracy lead to economic growth?

Related link: http://www.richmondfed.org/publications/research/region_focus/2009/winter/research_spotlight_weblinks.cfmEconomics

Welcome

Agricultural and Food Policy,

Around the Fed : Lending during the Volker disinflation

Economics

Never Being Able to Say You’re Sorry: Barriers to Apology By Leaders in Group Conflicts

Conner and Jordan discuss three implications of the foregoing analysis for leaders, peacemakers, and scholars interested in apology as an instrument to advance justice, prevent destructive conflict, and promote cooperation. First, an effective apology is likely to occur only after other changes have softened up negative attitudes between the groups--referred to here as ripeness. Second, even with a degree of ripeness, apology is unlikely without a window of opportunity, a confluence of circumstances that permits the leader to limit the scope of the apology so as not to concede too much. Third, even if these conditions are satisfied, words alone are not enough for an apology to be effective