40 research outputs found

    (De)legitimation of power of agency. A multimodal critical analysis of social practices during COVID-19 pandemic in Romania

    Get PDF
    The COVID-19 pandemic has been a real challenge to national and international authorities, bringing social and ideological implications. The shift from urgency to action and an appropriate message tailoring are essential in such a sanitary crisis. This article presents a multimodal critical discourse analysis of the Facebook posts of the Romanian Ministry of Health and of the online users’ comments. The aim of the study is to examine how the Romanian authority and citizens use semiotic resources (multimodal texts) in order to give meaning and make meaning of the social practices related to the COVID-19 pandemic. The findings reveal that the Romanian authority mainly focused its messages on (de)legitimizing the actions of various abstract participants in an information campaign meant to counter fake news. The salience of behavioural processes-as-instructions highlighted a reduced agency of the Ministry of Health and an increased agency for Romanian citizens. The online users employed polarization as a discursive strategy to legitimate the Romanian authority’s calls-to-action that challenge the conservative liberalism ideology of the government and to delegitimate the tardiness of these actions

    Insights into the European Years’ Communication Toolboxes

    Get PDF
    Since 1983 the European syntagm “unity in diversity” has been implemented in the European Years’ communication campaigns. Dependent on subsidiarity and decentralization, European Years focus on a specific issue which constitutes the subject of a year-long awareness campaign. Beyond the involvement of Europe’s citizens through their local, regional and national authorities in the implementation of the European Years’ policies, there is a unity at the level of the visual communication of the EU by two important image-building elements: EY logos and communication toolboxes. The European Years’ communication toolboxes can be considered signs of inclusion since every organization is expected to customize the templates in the official campaign design of the European Year. The analysis will focus on the image-building elements of three European Years (2010, 2011, 2012). Having social semiotics as the qualitative research method and the analytical framework based on the distinction between design resources and representational resources, I will analyze the double layers of the high intensity point of inclusion: (1) the European Years’ branding process; (2) the visual deontic modality within the visual guidelines of the EY communication toolbox

    Review - New Mathematical Methods for Analyzing Political Discourse. Functions and Graphs for Political Speeches / Bogdan PńÉtru»õ, Monica PńÉtru»õ

    Get PDF
    New Mathematical Methods for Analyzing Political Discourse. Functions and Graphs for Political Speeches. by Bogdan PńÉtru»õ, Monica PńÉtru»õ Saarbrücken, VDM Verlag Dr. Müller, 2010, 62 pages ISBN: 978-3-639-29972-4 Price: $ 68http://www.amazon.com/Mathematical-Methods-Analyzing-Political-Discourse/dp/3639299728/ref=ntt_at_ep_dpt_1

    The Style of Political Images

    Get PDF
    Election campaigns become the most suitable spatio-temporal contexts where and when any (possible) President/ MP will implicitly or explicitly connect to some powerful mental images, adapted to the social and cultural embeddings. My paper focuses on the study of three election posters (fixed images) during the 2000 and 2004 election campaigns in Romania, having as their main protagonist Traian Basescu, the actual president of Romania. The reason for my choice lies in Basescu‚Äôs attempt to break the monotony of empty words glued next to a mere collection of manly busts, through the use of some creative (non)verbal rhetorical devices which should be decoded by voters. My paper is based on two semiotic theories: - Theo van Leeuwen‚Äôs social semiotics is the general framework against which the semiotic resources in the three election posters will be analysed. It also provides a ‚Äúmultimodal function of style‚ÄĚ which includes a threefold process: writing, speaking and doing. I am of the opinion that the last functional component of style, namely, doing! acting upon allows a text producer to turn into a discursive master. - Umberto Eco‚Äôs semiotic theory constitutes the theoretical background of my representing the discursive reinvention of political candidates as a semiotic circle (beginning point - example/ human being; ending point - stylization/ President) which will not be closed. The gap created between these two points suggests that any election stylization should be perceived as an appearance of reality. It was exactly this subtle game between reality and appearance which has driven me to place (conceptual) metaphors as the theoretical basis for the definition of a political discourse (political discourse = fortress). Traian B&sescu19 (and his team) created memorable election posters within these four years because they knew how to manipulate his social position in order to turn any slight hint of fake appearance into an ingredient of some real facts (B&sescu - the mayor of Bucharest, embodying the image of the mentor in 2000; Basescu - the possible president and a former merchant ship captain, embodying the image of the aggressive but justified punisher or the image of the social commander in 2004). The process of decoding the election posters was a subtle invitation for the Romanian reader to interpret every semiotic resources of technical nature (objects of value: a stake and a lollipop) or of physiological nature (hand gestures) through experiential abduction that will bring to surface associate connections stored in the memory of Romanian voters. B&sescu‚Äôs new (non)verbal ways of designating a politician‚Äôs involvement stops, in a way, the monotony of the inexpressiveness rendered by the vizualization of the political bust. The idiomatic expressions (a fi dus cu zaharelul = to believe in eye candy, a da (eapa = to give the shaft; to impale) coincide with the colloquial language style, the unpolished charisma and the sense of humor Traian Basescu is famous for

    Political Discourse Analysis through Solving Problems of Graph Theory

    Get PDF
    In this article, we show how, using graph theory, we can make a content analysis of political discourse. Assumptions of this analysis are: √Ę‚ā¨¬Ę we have a corpus of speech of each party or candidate; √Ę‚ā¨¬Ę we consider that speech conveys economic, political, socio-cultural values, these taking the form of words or word families; √Ę‚ā¨¬Ę we consider that there are interdependences between the values of a political discourse; they are given by the co-occurrence of two values, as words in the text, within a well defined fragment, or they are determined by the internal logic of political discourse; √Ę‚ā¨¬Ę established links between values in a political speech have associated positive numbers indicating the "power" of those links; these "powers" are defined according to both the number of co-occurrences of values, and the internal logic of the discourse where they occur. In this context we intend to highlight the following: a) which is the dominant value in a political speech; b) which groups of values have ties between them and have no connection with the rest; c) which is the order in which political values should be set in order to obtain an equivalent but more synthetic speech compared to the already given one; d) which are the links between values that form the "core" political speech. To solve these problems, we shall use the Political Analyst program. After that, we shall present the concepts necessary to the understanding of the introductory graph theory, useful in understanding the analysis of the software and then the operation of the program. This paper extends the previous paper [6]graph theory, discourse analysis, political programs

    Unconventional Political Campaigns in Romania: Presidential Impeachment Referendum (2007)

    Get PDF
    Every referendum brings forth a crisis of legitimacy. Traian BńÉsescu experienced this political situation in 2007 when he was suspended by the Romanian Parliament. Having as theoretical background social semiotics (Kress, van Leeuwen [1996] 2006; van Leeuwen, 2005), our paper focuses on four semiotic systems (represented participants, composition, multimodality, interactive participants) applied to the images produced by the Romanian citizens, who had been “called up” to an unconventional political campaign through a personal production of a digital guerilla. Beyond its mere iconic function, number “322” has an indexical function of pinpointing the MPs who voted for Traian BńÉsescu’s impeachment. This number constitutes the main reason for the embodiment of these Romanian MPs in pictorial metaphors. Metaphors activate the semiotic system of multimodality because they become a sign of creativity by combining layers belonging to different iconic isotopic clusters. The humour comes from the allotopies (Greimas 1966) created through the surprising interweaving of politicians and animals, fairy-tales characters or evil/ good heroes

    Activismo cívico digital en Rumanía: La comunidad de Facebook en las protestas on-line contra Chevron

    Get PDF
    Este art√≠culo presenta los resultados del an√°lisis cuantitativo de las auto-representaciones de dos comunidades rumanas en Facebook durante las protestas on-line y off-line en contra del ¬ęfracking¬Ľ en Ruman√≠a. En 2013 los rumanos comenzaron a protestar contra las explotaciones de gas del gigante energ√©tico norteamericano Chevron en la aldea de Punge»ôti. Este movimiento de resistencia pas√≥, en poco m√°s de un mes, de ser una herramienta de movilizaci√≥n rural a una de alcance nacional cuyo objetivo era ayudar a los campesinos afectados por las explotaciones de gas planificadas por Chevron. Dado que el √≥ptimo grado de implicaci√≥n on-line para pasar a una participaci√≥n off-line depende mucho de las pr√°cticas informativas, consideramos que un an√°lisis de textos publicados en Facebook reflejar√° si estos son compatibles y relevantes para los manifestantes. Nuestra premisa te√≥rica est√° basada en la teor√≠a del encuadre en movimientos sociales e informa nuestro an√°lisis de contenido comparativo de los textos de dos comunidades rumanas de Facebook desde octubre de 2013 hasta febrero de 2014. En el trabajo se identifican las estrategias de encuadre verbal y visual, y los marcos de acci√≥n colectiva utilizados para formar la identidad de estas comunidades online. Los resultados obtenidos muestran el predominio de ¬ęla lucha por la tierra¬Ľ como principal marco de acci√≥n colectiva, seguido del ¬ęconflicto¬Ľ y la ¬ęsolidaridad¬Ľ, e indican la preeminencia de fotos y archivos de v√≠deo como recursos de encuadre de relevancia cultural y como pruebas del activismo fuera de Internet en contra del ¬ęfracking¬Ľ en Ruman√≠aThis article presents the results of a quantitative analysis of two Romanian Facebook communities‚Äô self-presentations during the online and offline anti-fracking protests in Romania. In 2013 Romanians started to protest against the gas exploration of the US giant Chevron in the village of Punge»ôti. The online and offline Punge»ôti Resistance Movement turned within one month from a rural to a national mobilization tool meant to help the Romanian peasants affected by the proposed shale gas exploration operations of Chevron. Since the online engagement desired to finally turn into an offline participation is highly dependent on the informing practice, we consider that a framing analysis of the Facebook posts will reflect whether they are culturally compatible and relevant for the protesters. Using the framing theory in social movements as our theoretical background, we provided a comparative content analysis of two Romanian Facebook communities‚Äô postings (October, 2013 - February, 2014). We focused on identifying the verbal and visual framing devices and the main collective action frames used for the shaping of the online communities‚Äô collective identity. The findings revealed a dominance of ¬ęland struggle¬Ľ as a collective action frame followed by ¬ęconflict¬Ľ and ¬ęsolidarity¬Ľ and a salience of photos and video files used as framing devices of cultural relevance for Romanian protesters and of evidence of offline anti-fracking activism in Romani

    (De)legitimation of power of agency. A multimodal critical analysis of social practices during COVID-19 pandemic in Romania

    Get PDF
    The COVID-19 pandemic has been a real challenge to national and international authorities, bringing social and ideological implications. The shift from urgency to action and an appropriate message tailoring are essential in such a sanitary crisis. This article presents a multimodal critical discourse analysis of the Facebook posts of the Romanian Ministry of Health and of the online users’ comments. The aim of the study is to examine how the Romanian authority and citizens use semiotic resources (multimodal texts) in order to give meaning and make meaning of the social practices related to the COVID 19 pandemic. The findings reveal that the Romanian authority mainly focused its messages on (de)legitimizing the actions of various abstract participants in an information campaign meant to counter fake news. The salience of behavioural processes-as instructions highlighted a reduced agency of the Ministry of Health and an increased agency for Romanian citizens. The online users employed polarization as a discursive strategy to legitimate the Romanian authority’s calls-to-action that challenge the conservative liberalism ideology of the government and to delegitimate the tardiness of these actions

    Mobexpert - ReprezentńÉri Semiotice ale unui Stil de ViaŇ£ńÉ

    Get PDF
    The lack of space triggers, in postmodernism, the creativity of the furniture designers. The tendency of abundance and of filling the traditional space with ancient objects is replaced with a certain fluidity of some simple structures which will turn into an indexical sign of a certain life style. Having as theoretical background the semiotic framework of Jean-Marie Floch ([1995] 2000), Jean Baudrillard ([1968] 1996) and the representatives of the Groupe μ (1992), the aim of this paper is to analyse the four semiotic valorizations on which an advertisement of Mobexpert is structured
    corecore