6 research outputs found

    Insights into the European Years’ Communication Toolboxes

    Get PDF
    Since 1983 the European syntagm “unity in diversity” has been implemented in the European Years’ communication campaigns. Dependent on subsidiarity and decentralization, European Years focus on a specific issue which constitutes the subject of a year-long awareness campaign. Beyond the involvement of Europe’s citizens through their local, regional and national authorities in the implementation of the European Years’ policies, there is a unity at the level of the visual communication of the EU by two important image-building elements: EY logos and communication toolboxes. The European Years’ communication toolboxes can be considered signs of inclusion since every organization is expected to customize the templates in the official campaign design of the European Year. The analysis will focus on the image-building elements of three European Years (2010, 2011, 2012). Having social semiotics as the qualitative research method and the analytical framework based on the distinction between design resources and representational resources, I will analyze the double layers of the high intensity point of inclusion: (1) the European Years’ branding process; (2) the visual deontic modality within the visual guidelines of the EY communication toolbox

    Mobexpert - Reprezentări Semiotice ale unui Stil de Viaţă

    Get PDF
    The lack of space triggers, in postmodernism, the creativity of the furniture designers. The tendency of abundance and of filling the traditional space with ancient objects is replaced with a certain fluidity of some simple structures which will turn into an indexical sign of a certain life style. Having as theoretical background the semiotic framework of Jean-Marie Floch ([1995] 2000), Jean Baudrillard ([1968] 1996) and the representatives of the Groupe μ (1992), the aim of this paper is to analyse the four semiotic valorizations on which an advertisement of Mobexpert is structured

    Mobexpert - Reprezentări Semiotice ale unui Stil de Viaţă

    No full text
    The lack of space triggers, in postmodernism, the creativity of the furniture designers. The tendency of abundance and of filling the traditional space with ancient objects is replaced with a certain fluidity of some simple structures which will turn into an indexical sign of a certain life style. Having as theoretical background the semiotic framework of Jean-Marie Floch ([1995] 2000), Jean Baudrillard ([1968] 1996) and the representatives of the Groupe μ (1992), the aim of this paper is to analyse the four semiotic valorizations on which an advertisement of Mobexpert is structured

    Construcţionismul social in realitati organizationale

    No full text
    This paper deals with two perspectives on social constructionism, namely the cognitive andthe semio-pragmatic approaches. Starting from different theoretical background (Searle, 2000; Peirce,1990; Lakoff, 1987; Fauconnier, Turner, 2002), we consider that language is a very important aspectthat should be considered within social constructionisn. Institutional facts have a performative aspectand they establigh power relations within the process of shaping organizational realities. Subjectivity,that social constructivism is accused of, cannot becontested as long as human beings mould thesystemic patterns according to the contexts they interact with

    Insights into the European Years’ Communication Toolboxes

    No full text
    Since 1983 the European syntagm “unity in diversity” has been implemented in the European Years’ communication campaigns. Dependent on subsidiarity and decentralization, European Years focus on a specific issue which constitutes the subject of a year-long awareness campaign. Beyond the involvement of Europe’s citizens through their local, regional and national authorities in the implementation of the European Years’ policies, there is a unity at the level of the visual communication of the EU by two important image-building elements: EY logos and communication toolboxes. The European Years’ communication toolboxes can be considered signs of inclusion since every organization is expected to customize the templates in the official campaign design of the European Year. The analysis will focus on the image-building elements of three European Years (2010, 2011, 2012). Having social semiotics as the qualitative research method and the analytical framework based on the distinction between design resources and representational resources, I will analyze the double layers of the high intensity point of inclusion: (1) the European Years’ branding process; (2) the visual deontic modality within the visual guidelines of the EY communication toolbox
    corecore