Modelling consumer perceptions of green products, purchasing behaviour and loyalty

Green products have gained prominence on the market largely due to their perceived benefits of environmental sustainability. In view of the growth in influence of green products, the objectives of the study were to determine the impact of product quality on purchase intention for green products; to determine the impact of product quality on purchase intention of green products; to ascertain the influence of environmental concerns on purchase intention for green products; to establish the influence of situations affecting green product purchase on purchase intentions for green products; to establish the impact of preference for green products on purchase intention and to assess the impact of purchase intention on re-purchase intention of green products. To establish these facts the study adopted a quantitative methodology, which made use of a self-reporting questionnaire that was administered to consumer households in parts of Zimbabwe as the target population. The 497 responses received were accepted as the sample size of this study. Data collected was captured and analysed on SPSS (v22.0) and AMOS (v24.0) to yield descriptive and inferential statistics. Structural Equation Modelling was then used to provide estimates of the strength of all the hypothesised relationships. The key findings of the study were that green purchase intention was significantly and positively influenced by product quality, environmental concern, preference for green products, environmental responsibility and selection attributes, but not by situations affecting purchase behaviour. It was also found that purchase intention had a strong correlation with re-purchase intention. We thus propose that marketers need to formulate and implement green marketing strategies to improve consumer perceptions of green products. We also suggest that marketers should drop deceptive marketing practices that cause consumers to be skeptical about green products

Communication strategies for municipal success: Insights from KwaZulu–Natal, South Africa

Communication is the adhesive that binds people irrespective of their backgrounds. It is the skill of passing information from one person to another. However, effective communication deals with understating emotions and intentions behind the information. Therefore, managers in leadership positions need to understand the manner in which the best effort can be obtained from the workforce, following which communication systems management should be reviewed to ensure it is effective. The aim of the study is to establish whether communicating effectively with employees could improve employee performance in a municipality. In this regard, the study ascertained the extent to which the sharing of ideas creates openness among municipal employees, in addition to whether regular feedback contributes to improved municipal employee performance. Furthermore, the study also investigated whether open channels of communication mitigate misunderstandings and whether the recognition of employee opinions increases employee performance. To establish the stated objectives, the study used a mixed method research approach, employing both quantitative and qualitative methods. Data were collected from the uBuhlebezwe Municipality, where a sample size of 80 respondents was obtained by using a simple random sampling technique. For the qualitative research, 10 employees were gathered by means of convenience sampling, through a focus group at the Ray Nkonyeni Municipality. The results from both methods showed that effective communication was the best tool to change employee performance in municipalities, acting as a catalyst. However, this is largely dependent on the effectiveness and availability of channels of communication. The main recommendations to municipal managers and heads of departments are that they should use effective communication as a strategic tool and appreciate all employee opinions, regardless of their positions in an organisation. Managers in a municipal setting should also involve employees in decision-making, most importantly during policy formulation. It is further important that municipal employees are provided with sufficient resources to be able to perform their day-to-day duties, as inadequate resources lead to poor performance and lack of communication. The provision of regular and honest feedback to employees with regard to their strengths and weakness could additionally improve employee performance and increase productivity. Conversely, lack of communication could lead to misunderstandings and incorrect interpretation of information messages by employees

Evaluating managerial competence of small, medium and micro-entrepreneurs to ensure sustainable economic development in eThekwini municipal area

This research investigates the influence of Small, Medium, and Micro Entrepreneurs (SMMEs) on sustainable economic development in the eThekwini Municipal Area of South Africa. It focuses on the capability of SMME managers and operators to efficiently and effectively utilise available resources, ensuring their enterprises make a meaningful contribution to sustainable economic growth. Data was gathered from a diverse set of SMMEs in the eThekwini Municipal Area using a simple random sampling method, with 229 entrepreneurs participating. Key findings reveal that entrepreneurs underscore the importance of knowledge, skills, value judgments, behavioural traits, and social networks in establishing and operating successful businesses. A notable challenge identified was their limited ability to identify viable business opportunities. Nevertheless, these entrepreneurs demonstrate a commitment to maintaining their local environments and providing employment opportunities to community members, and some contribute to community development initiatives. The primary recommendation emerging from this study is providing support and tools to assist potential entrepreneurs in effectively recognising and seizing business opportunities

HARNESSING SOLAR ENERGIE TECHNOLOGIES: A response to the energy crisis

Globally, harnessing solar energy technology, managing costs, depletion and pollution has become a topical theme. The study examined factors that determine solar energy technology (SET) adoption readiness by sampling 1510 households in South Africa, Botswana, Malawi, Seychelles, Zambia and Zimbabwe. Targeted user identifiers and capabilities improved perceived economic value of solar energy technology were established. Several perceived economic values, barriers and drivers were established as factors determining readiness of a society to adopt solar energy technologies. A model to determine solar energy technology adoption readiness was developed. The study recommended the need for government energy policies that promotes affordability of solar energy technologies. Furthermore, the issue of perceived uncertainty, beliefs about consequences and consumer asymmetric require interventions by development agencies and solar energy companies. Furthermore, there is need for e-platforms and mobile platforms to provide critical information of servicing, installation, backups and the creation of information hubs and innovation hubs

Consumer perceptions of green products, purchasing behaviour and loyalty

Submitted in fulfillment of the requirements for the degree of Doctor of Philosophy: Public Management and Administration, Durban University of Technology, Durban, South Africa, 2018.Green products have gained prominence on the market largely due to their perceived benefits of environmental sustainability. In view of the growth in influence of green products, the objectives of the study were to determine the impact of product quality on purchase intention for green products; ascertain the influence of environmental concerns on purchase intention for green products; establish the influence of situations affecting green product purchase on purchase intentions for green products; establish the impact of preference for green products on purchase intention and to assess the impact of purchase intention on re-purchase intention of green products. To establish these facts the study adopted a quantitative methodology, which made use of a self- reporting questionnaire which was administered to consumer households as the target population. For the suburban areas and locations, simple random sampling was done by arbitrarily picking out a number from the housing list secured from the Municipality. In the city center, convenience sampling was done by arbitrarily approaching consumers buying in shopping malls. The 497 responses received were accepted as the sample size of this study. Data collected was captured and analysed on Statistical Package of Social Sciences (SPSS) v22.0 and Analysis of Moment Structures (AMOS) v 24.0 to yield descriptive and inferential statistics. Structural Equation Modelling was then used to provide estimates of the strength of all the hypothesised relationships. The key findings of the study were that green purchase intention was significantly and positively influenced by product quality, environmental concern, preference for green products, environmental responsibility and selection attributes, but not by situations affecting purchase behaviour. Purchase intention has a strong correlation with re- purchase intention. The implications of the findings to marketers are that they need to formulate and implement green marketing strategies to improve consumer perceptions of green products. It is also suggested that marketers drop deceptive marketing practices that cause consumers to be skeptical about green products. Future research may need to be directed at green marketing practices to see what business is doing to enhance the adoption of green products by consumers.

Consumer perceptions of green products, purchasing behaviour and loyalty

Green products have gained prominence on the market largely due to their perceived benefits of environmental sustainability. In view of the growth in influence of green products, the objectives of the study were to determine the impact of product quality on purchase intention for green products; ascertain the influence of environmental concerns on purchase intention for green products; establish the influence of situations affecting green product purchase on purchase intentions for green products; establish the impact of preference for green products on purchase intention and to assess the impact of purchase intention on re-purchase intention of green products. To establish these facts the study adopted a quantitative methodology, which made use of a self- reporting questionnaire which was administered to consumer households as the target population. For the suburban areas and locations, simple random sampling was done by arbitrarily picking out a number from the housing list secured from the Municipality. In the city center, convenience sampling was done by arbitrarily approaching consumers buying in shopping malls. The 497 responses received were accepted as the sample size of this study. Data collected was captured and analysed on Statistical Package of Social Sciences (SPSS) v22.0 and Analysis of Moment Structures (AMOS) v 24.0 to yield descriptive and inferential statistics. Structural Equation Modelling was then used to provide estimates of the strength of all the hypothesised relationships. The key findings of the study were that green purchase intention was significantly and positively influenced by product quality, environmental concern, preference for green products, environmental responsibility and selection attributes, but not by situations affecting purchase behaviour. Purchase intention has a strong correlation with re- purchase intention. The implications of the findings to marketers are that they need to formulate and implement green marketing strategies to improve consumer perceptions of green products. It is also suggested that marketers drop deceptive marketing practices that cause consumers to be skeptical about green products. Future research may need to be directed at green marketing practices to see what business is doing to enhance the adoption of green products by consumers.</jats:p