The Difference of Between Event Marketing and Activity Marketing

In the modern commodity economy society, Event marketing and Activity marketing have long been regarded as golden opportunities in marketing management by companies, therefore a large number of enterprises have fit them into the system of marketing strategy. But in recent years, scholars and companies simply confuse these two concepts with each other. They hold the opinion that event marketing is activity marketing and vice versa, besides the way to call them, no essential difference lying in. It’s hardly realized that the opinion stated above mixed the attributes of these two. This concept is not only unfavourable to the realization of intended marketing goals, but also go ill with the control of different business opportunities in Event marketing and Activity marketing

Application Prospect of High Strength Aluminum Alloy in Transmission Tower

Abstract Transmission Towers are usually made of steel and protected from corrosion by hot dip galvanizing. This paper explores the application of high strength aluminum alloy to solve the problems of atmospheric corrosion of transmission tower in coastal area and heavy industry pollution area, sand erosion of zinc coating of transmission tower in strong wind sand area, and transportation difficulty in rugged mountain area. Compared with the traditional steel tower, the design and development of high-strength Aluminum Alloy transmission tower has remarkable characteristics. First, the high-strength Aluminum Alloy transmission tower does not need the traditional hot-dip galvanizing process of steel, which can reduce the pollution to the atmosphere and soil environment; Second, the density of Aluminum Alloy material is 1/3 of that of steel, which can reduce the difficulty of construction and reduce transport costs; third, high-strength Aluminum Alloy has good corrosion resistance, and there is no need for routine antiseptic maintenance as steel tower. The application of high strength aluminum alloy transmission tower in area with severe atmospheric corrosion, strong wind sand and mountainous area has high engineering application value.</jats:p

Enhancement of memory function in aged mice by a novel derivative of xanomeline

Cell BiologySCI(E)中国科技核心期刊(ISTIC)中国科学引文数据库(CSCD)4LETTER111151-11531