Promoting Financial Well-Being through Financial Literacy for Gen Z

The phenomenon of 'living paycheck to paycheck' among Gen Z has become one of the barriers for Gen Z to be financially prepared for emergencies. This statement is also supported by information from the US National Association of Plan Advisors (NAPA) that Gen Z has the lowest level of financial literacy. This research method implemented is a quantitative descriptive approach. To collect data from 219 domestic migrant college students (Gen Z) in the Jabodetabek Area of Indonesia, the paper uses a survey by questionnaire method with the simple random sampling technique. The study constructs demonstrated acceptable validity and reliability indices based AVE, Cronbach's Alpha, and Composite Reliability (CR) values. Among domestic migrant college students (Gen Z) in the Jabodetabek Area of Indonesia, financial literacy significantly improves their financial well-being. Furthermore, it has been shown that Financial Self-Efficacy does mediate the effect of Financial Literacy on the Financial Well-Being of Domestic Migrant College Students (Gen Z). Thus, the results of this research confirm the mediation effect, establishing that Financial Literacy significantly influences Financial Well-being through the mediating factor of Financial Behavior. Measurement is carried out on the objective measure and the findings of this study can be used as a reference to understand financial literacy optimally

Do Social Media Marketing Activities Build Long-Term Relationships? An Empirical Study of Indonesian Cosmetic Brand on Gen Z

Social Media Marketing (SMM), which offers two-way communication between brand and customer, has been widely used for marketing activities as a communication channel. Drawing from the tenets of Stimulus-Organism-Response (SOR) framework, the present study examined how social media marketing activities (SMMA) affect brand loyalty with brand experience and relationship quality as the mediators for Indonesian cosmetic brand. Empirical evidence was collected from 300 cosmetic users who follow specific Indonesian cosmetic brand on social media and have purchased cosmetic items from that brand. The results of structural equation modelling revealed that SMMA has a beneficial influence on brand experience and relationship quality, brand experience and relationship quality are significant mediators in the relationship between SMMA and brand loyalty, SMMA has no direct influence on brand loyalty, and brand experience significantly influences relationship quality. The findings go beyond the existing literature on Social Media Marketing Activities (SMMA) by providing a holistic model for customer behavior outcome (brand loyalty) in perceiving SMMA through brand experience and relationship quality and confirming the relationship between SMMA and brand experience to relationship quality. This research suggests that managers optimize SMMA and the brand experience dimension to improve relationship quality, significantly promoting brand loyalty for building a long-term relationship

Entrepreneurship and Innovation: An Empirical Study in Agro-industry

As the backbone of Indonesia’s economy, micro, small, and medium enterprises (MSMEs) are the vital business to be concerned with. This study aims to determine how entrepreneurship orientation and product innovation affect agro-industry firm performance. This study used a quantitative approach with 157 respondents from MSMEs in South Sulawesi, Indonesia. The analysis used structural equation modeling (SEM) with Smart-PLS application. The results showed that entrepreneurial orientation is an important factor that affects firm performance, and product innovation mediates the relationship between entrepreneurial orientation and firm performance. The article deepens our understanding of the entrepreneurship orientation construct by examining how firm performance is positively impacted and including product innovation as a mediating factor. The results from our sample lend credence to the idea that creating entrepreneurship orientation influences firm performance directly or indirectly through product innovation. This study provides a theoretical and empirical basis on entrepreneurship and innovation in agro-industry

The Impact of Firm Financial Fundamentals on Stock Performance: An Empirical Evidence on Indonesian Telecommunication Sector

The rapid development and market rivalry eventually posed massive challenges in determining the future development trend of organizations to become market winners. Several types of research were conducted exploring the factors affecting investment in telecommunication companies. One has found significant relevance in financial management, which consists of financing, investment, and dividend decisions in private sector mobile telecom businesses. This study aimed to examine the impact of financial performance on the stock price of telecommunication companies listed on the IDX (Indonesia Stock Exchange) in the period of 2014-2020. The financial fundamentals used are current ratio (liquidity), return on asset (profitability), total asset turnover ratio (activity), and debt to asset ratio (solvency). This research applies qualitative data method. The population in this study is nine telecommunication companies listed on the IDX (Indonesia Stock Exchange) for seven-year period, and the sample selection technique used was purposive sampling. It resulted in 63 samples in total being obtained in this study. Moreover, the data type of this research uses secondary data, which is the annual financial report. The data analysis method in this study is descriptive analysis, classical assumption test, and multiple linear regression analysis processed using e-views 12. This research result is based on the fixed-effect method run since it is more suitable for the model of this research. The result shows that the financial fundamentals variables mutually have a significant impact on the stock performance. Yet, not all variables are significant individually

How Can the Retention of Indonesian Digital Industry Employees Be Improved? The Mediating Role of Perceived Organizational Support

Wages and benefits in the digital sector have historically been low, and employers are often unable to raise wages due to small profit margins. Employee welfare, on the other hand, must be ensured if employees are to remain loyal to the company and contribute more. This can also be generated with compensation. Existing research has demonstrated that low compensation is a significant factor for a high rate of turnover in the digital industry. Therefore, the present study aimed to investigate two factors: compensation practices and turnover intention. The impact of perceived organizational support in mediating the relationship between compensation practices and turnover intention is also investigated in this study. The questionnaire was gathered from 106 respondents from digital industry employees. This study used non-probability sampling with the simple random sampling technique. Hypothesis were tested using SPSS and Sobel test. The result shows that compensation has no significant impact on turnover intention. However, the researchers found that perceived organizational support could mediate the impact of compensation on turnover intention. The findings of this study serve as a caution to businesses to address these difficulties to improve their overall performance. Companies should engage more in the employees’ welfare to reduce turnover and to retain them, rather than focusing on compensation alone

Employee Engagement as a Mediator to Role Benefit and Innovative Behavior (Evidence from Balinese Five-Star Hotel Employees)

The impact of the coronavirus pandemic is being felt throughout the entire hospitality ecosystem in Bali, including premium hotels, which have been slowest to recover due to the lack of international tourists. Meanwhile, employee engagement has become one of the most prominent primacies for human resource managers and practitioners due to lockdown. This study investigates the link between employee engagement, role benefit, and innovative behavior of five-star hotel employees in Bali during the outbreak. Data were obtained through an online questionnaire in March 2022. This study examines a sample of 241 whose data was analyzed in structural equation modeling. The results indicate that role benefit directly affected both employee engagement and innovative behavior, while employee engagement had a direct positive effect on innovative behavior. Thus, role benefit positively affected innovative behavior directly and indirectly via employee engagement. These findings can add to the existing literature on how role benefit and employee engagement affect the innovative behavior of five-star hotel employees and provide practical recommendations for policymakers and industry leaders to promote those outcomes in Bali

Self-Efficacy and Subjective Norm as Mediators in the Role Model and Entrepreneurial Intention Link (A Case of Balinese Students)

Several studies show entrepreneurship contributed significantly to economic growth. The increasing number of entrepreneurs can improve the economic condition in some countries. However, In Indonesia, the number of entrepreneurs compared to other countries in South Asia, such as Malaysia, Thailand, Vietnam, and the Philippines, are still low. Therefore, it is essential to analyze factors that might drive people’s intention to become an entrepreneur. Prior studies had examined entrepreneurial intention from some perspectives. Hence, this study tries to examine factors that might influence entrepreneurial intention, such as role models, self-efficacy, and subjective norms, by modifying the TPB framework model. In addition, this study also examines the variable of subjective norm and self-efficacy as the mediating variable of role model to entrepreneurial intention. This study implements a quantitative approach and collects sample data from university students in Bali. The total number of respondents for the sample data is 150. Moreover, the study results show that role model, subjective norms, and self-efficacy positively significantly influence students’ entrepreneurial intention. The result also shows that the role model is positive and significantly influences subjective norm and self-efficacy. The findings of this research can provide recommendations for government and universities to enhance students’ entrepreneurial intention

Employee Engagement as a Mediator to Role Benefit and Innovative Behavior (Evidence from Balinese Five-Star Hotel Employees)

The impact of the coronavirus pandemic is being felt throughout the entire hospitality ecosystem in Bali, including premium hotels, which have been slowest to recover due to the lack of international tourists. Meanwhile, employee engagement has become one of the most prominent primacies for human resource managers and practitioners due to lockdown. This study investigates the link between employee engagement, role benefit, and innovative behavior of five-star hotel employees in Bali during the outbreak. Data were obtained through an online questionnaire in March 2022. This study examines a sample of 241 whose data was analyzed in structural equation modeling. The results indicate that role benefit directly affected both employee engagement and innovative behavior, while employee engagement had a direct positive effect on innovative behavior. Thus, role benefit positively affected innovative behavior directly and indirectly via employee engagement. These findings can add to the existing literature on how role benefit and employee engagement affect the innovative behavior of five-star hotel employees and provide practical recommendations for policymakers and industry leaders to promote those outcomes in Bali

Analyzing the relationship between consumer trust, awareness, brand preference, and purchase intention in green marketing

As part of their corporate social responsibility (CSR) and sustainable products, many big players in the industry have now reduced plastic through the design, manufacturing and packaging of products and their ultimate disposal. This paper investigates the direct and indirect relationships between awareness, trust, and brand preference on purchase intention in green marketing. Based on a review of the literature, a series of hypotheses are derived and tested using regression analysis. The research employs an online survey-based method to test a theoretically grounded set of proposed hypotheses. The data were collected from 348 young adults living in Jakarta, Indonesia. The results show that green awareness does not influence purchase intention directly. On the other hand, the indirect effect of green awareness through green brand preference on purchase intention was greater compared with the indirect effect through green trust. Therefore, this study draws attention to the importance of green brand preference and green trust on purchase intention. Given that the consumption of organic products has the potential to elicit awareness, trust, and preference of eco-friendly consumers, these findings have significant management implications for corporate managers when considering the production of organic commodities