9 research outputs found

    Consumer behavior

    Get PDF
    The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.behavior, consumer, marketing, products, services

    The retail market in Romania : [absztrakt]

    Get PDF

    THE COMPETITIVENESS OF DESTINATION ROMANIA

    Get PDF
    The aim of our paper is to depict the state of affairs in the Romanian tourist industry as well as to point out the necessary steps and the effective strategies in order to capitalize on the huge tourist potential of our country. The biggest problems thatcompetitiveness, analysis, ranking, investments, strategies

    HUMAN RESOURCE MANAGEMENT. PEOPLE AS CRITICAL RESOURCES IN TOURISM

    Get PDF
    The tourism sector offers many and varied opportunities for working lives across its diverse sub-sectors and at different levels throughout the world. The industry’s heterogeneity, geographical spread and stochastic demand cycle provides both opportunity and challenge in terms of mapping these against the aspirations and expectations of those attracted into the tourism industry, either as new entrants to the labour force or in the context of change opportunities within their working lives. In most developed countries, traditional models of one sector working lives, built on the notion of a logical and progressive career ‘‘ladder’’ represents a reality which will face fewer and fewer entrants to the jobs market in the future.competitive advantage, tourism organisation, employees, human resource management

    What kind of leader is a manager?

    Get PDF
    This study aims to clarify the difference between leader and manager in the environment of economic and communication specific tourism field. Used method is one of meta-analytic nature; it consists of primarily configuration of set up of two epistemic nuclei and in analyzing them parallely. A first nucleus is that of leader-leadership relationship and the second nucleus is formed of manager-management relationship; significative joints of this two nuclei are comparatively analyzed. Common or similar features differentiating features are brought into convergence to create two clear portraits, one for leader and one for manager. The leader and the manager must accomplish two types of task

    ONLINE COMMERCE IN ROMANIA

    No full text
    The article presents the evolution of online commerce in Romania, during the last years and tries to identify the factors leading to the present situation. Main data are gathered from the national and international institutes and research methods are based on observation, documentation, comparison, analysis and synthesis. Results are useful in order to create marketing strategies better adapted to Romanians\u27 mentality and purchasing power

    CONSUMER BEHAVIOR

    No full text
    The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer

    THE COMPETITIVENESS OF DESTINATION ROMANIA

    No full text
    The aim of our paper is to depict the state of affairs in the Romanian tourist industry as well as to point out the necessary steps and the effective strategies in order to capitalize on the huge tourist potential of our country. The biggest problems tha
    corecore