ANALISIS PENGARUH BRAND AWARENESS, BRAND ASSOCIATIONS, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP MINAT BELI TELEPON SELULER NOKIA (Studi kasus pada Mahasiswa Fakultas Ekonomi Universitas Diponegoro Semarang)

This study was motivated by increasing competition in celullar phone market in Indonesia with the emerge of many new brands at the market place. This phenomenon eventually reduced Nokia as a long-standing market leader in brand value. This study aimed to test the correlation of brand awareness, brand associations, perceived quality, and brand loyalty to the buying intention. After performing study of literature study and developing hipotheses, the study performed a data collection by means of questionner dissemination to 100 Nokia celullar phone users in the Faculty of Economics of Diponegoro University in Semarang. To determine samples, this study applied a non probability sampling method. The collected data were analyzed by qualitative and quantitative methods. Quantitative method included validity and reability test, classic assumption test, least square analysis, hipothetical test with t-test and f-test, and R-square analysis. Qualitative analysis in this study was defined as an interpretation of data obtained from the study and an explanation of data analysis result from the study performed. The data that fulfilled the validity, realibilty, and classic assumption tests were then processed resulted in the following regression formula: Y = 0,325 X1 + 0,187 X2 + 0,247 X3 + 0,255 X4 where Y was variable buying intention, X1 was brand awareness, X2 was brand associtions, X3 was perceived quality, and X4 was brand loyalty. The hipothetical test using t-test showed that the four independent variables significantly proved affecting the dependent variable, willing to buy. The f-test showed that brand awareness, brand associatons, perceived quality, and brand loyalty variables were eligible to test the dependent variable, buying intention. The adjusted rsquare result was 0,537. In other words, 53,7 percent of the buying intention variation could be explained by the four independent variables in the regression equation. The rest 46,3 percent of the variations were explained by other variables excluded in this study. Keywords:buying intention, brand awareness, brand associations, perceived quality, brand loyalty

ANALYSIS INFLUENCE OF DIFFERENCE PERCEPTION BETWEEN SHARI’A BANKING WITH CONSUMER PERCEPTION TOWARDS CUSTOMER’S PURCHASE INTENSION SHARI’A BANKING IN SEMARANG – INDONESIA

Based on Shari’a Banking’s development background in  Indonesia such as phylosophy aspects, legal aspectsalso prospect and potential aspects,Shari’a Banking’s development should increase significantly. Instead of expectation, at the beginning year 2015,Shari’a Banking has decreased 1,6% inCentral Java (Jawa Tengah).This research aims to analyze influence of difference perception between Shari’a Banking with consumer perception toward customer’s purchase intention Shari’a Bankingin Semarang. This research use qualitative analysis methode with 30 respondents and this research gains :  (1)  Respondents understand and have purchase intension Shari’a Banking are 20 respondents; (2)  Respondents understand but do not have purchase intension Shari’a Banking are  4 respondents; (3)  Respondents do not understand and do not have purchase intension Shari’a Banking are 6 respondents

“ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION DENGAN BRAND EQUITY SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Pengguna Smartphone merek Apple di Kota Salatiga)”

This study aim to analyze factors from brand equity of smartphone Apple product (iPhone) that influence consumer repurchase intention. Dimension of brand equity that used in this study are brand image, brand loyalty and perceived quality. Strong brand equity will affect consumer confidence in buying a product. Experience consume the product evoke assurance in repurchase intention. This study uses quantitative methods. Data were collected by questionnaire technique. Numbers of respondent are 100 people which were iPhone user and domiciled in Salatiga. Quantitative methods include the validity and reliability, the classic assumption test, testing hypotheses through F test, t test and the coefficient of determination (R2). The data analysis technique used is the linear regression analysis. The result showed that all three of independently variable, i.e. brand image, brand loyalty and perceived quality has a positive and significant influence on brand equity. Subsequently, brand equity has a positive and significant influence on repurchase intention. Of the three independent variables influence the perceived quality has the greatest impact on brand equity, followed by brand image on second position and brand loyalty on third position

ANALISIS PENGARUH FAKTOR-FAKTOR PSIKOLOGI TERHADAP KEPUTUSAN PEMBELIAN PONSEL NOKIA DI SEMARANG

Recently, the business around the world is very competitive. It is caused by free trade issue. There are so many foreign brands that can be met easily in Indonesia market. Moreover, most of products with high technology come from other countries, including mobile phone products. Nokia as the market leader of mobile phone in Indonesia has a declining market segment because of emerging its competitors, one of them come from Chine, they offer cheaper price of mobile phones with more various features, and then mobile phone from RIM with their Black Berry, iPhone from Apple, these mobile phone offer expensive price with high class of segmentation. To get attention of consumer, Nokia has conducted some action so that consumer will decide their purchase for Nokia. The purpose of this research is to find out and to analyze the effect of motivation, perception and consumer’s attitude through purchasing decision. The object of this research is “NOKIA” a mobile phone’s brand’s users and buyers around Semarang. This research involves 100 people as its respondents and employ accidental sampling as its sampling method. Author distributes questionnaires for data collection and analyzes it with double-regression linear analysis by SPSS software. Based on the result of this research is known that Motivation, and customer’s attitude influence Nokia purchasing positively and significantly through purchasing decision Nokia mobile phone brand. They are 0.282, and 0,350, respectively. The adjusted R2 of 0,275 explain that 27,5% of purchase decision variable can be explained by motivation, perception, consumer’s attitude, while the rest of 72,5% is affected by other variable which is not included in this research

ANALISIS PENGARUH DIFERENSIASI, PROMOSI, DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Sepeda Motor Merek Honda Di Semarang)

Increasingly intense competition among companies in the industrial motor manufacturer of motorcycles in Indonesia has caused the decline in the level of customer and product purchases, and the profitability of most companies motorcycle manufacturer in Indonesia. It is also experienced by PT Astra Honda Motor in its motorcycle product as a market leader in the motorcycle industry. To re-gain more new customers while maintaining old customers, and obtain the level of purchases of Honda motorcycles and high profitability in the company, the need for efforts to improve the customer buying decision, because the purchase decision is a major factor in increasing sales and profitability. In this study the author uses differentiation, promotion, and positioning as an independent variable to be studied how they affect purchasing decisions. After doing a literature review and hypothesis formulation, data obtained\ud from distributing questionnaires to 100 customers of Honda motorcycles in Semarang, which is obtained by purposive sampling, and then conducted an analysis of data obtained using the analysis of quantitative and qualitative data. A quantitative analysis include validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing via t test and F test, and analysis of coefficient of determination (R2). Qualitative analysis is the interpretation of the data obtained in this study, and results of data processing that have been implemented with a description and explanation. The results showed that the coefficient of determination shown in the Adjusted R Square of 0.704, which means that its influence purchasing decisions can be explained by the three independent variables in this research that differentiation, promotion, and positioning of 70.4%, and the remaining 29.6% can be explained by other variables outside the model of this research. Partially based on the results of t test variables in this study has positive and significant in which the campaign has the biggest influence on purchase decisions than other variables in this study, while positioning the variable has the smallest influence on purchase decisions. Based on F test results indicate that simultaneously or together, the variable of differentiation, promotion, and positioning has positive and significant impact on purchasing decisions. Therefore, to enhance the buying decision can be made by increasing the differentiation strategy, promotion, and positioning

Analisis Variabel – Variabel Yang Mempengaruhi Keputusan Pembelian Konsumen Kopi Luwak Di Kota Semarang

The purpose of this research are to check the effect of the product quality, price competitiveness, and distribution effect on consumer's decision to buy Kopi Luwak in Semarang. The deflation of Kopi Luwak's selling rate in Semarang is taken as the background of this research. This research is using the questionaire methode to collect the data from 100 sample respondent, the sampling technic used is convenience sampling and data analysis used in this research is multiple linear regression method. The result of this research shows that all the independent variables which are product quality, price competitiveness, and distribution, have a positive relation and significant to the dependant variable in which is consumer's decision to buy the product. On the independent variable, distribution variable took the major influence to the dependant variable to consumer's decision to buy the product, this is shown on the coefficient point at 0,520. The result is because of respondents are always find it easy to get Kopi Luwak's product and the product is always available in the market

ANALISIS PENGARUH E-TRUST DAN E-SERVICE QUALITY TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna E-Commerce C2C Tokopedia)

This study aims to analyze the influence of e-trust and e-service quality to e-loyalty through e-satisfaction of the C2C e-commerce Tokopedia’s buyers. The purpose of this study is to investigate the impact of trust and service quality to consumer’s loyalty through consumer’s satisfaction in the context of electronic commerce. Sampling method used in this study was non probability sampling with purposive sampling technique. Data was collected from 130 respondents who met the criteria of judgement that should have purchased at least twice from Tokopedia. This study used analytical technique of Structural Equation Model (SEM), which is estimated by AMOS 21.0. The result showed that e-trust has a positive and significant effect on e-satisfaction; e-service quality has a positive and significant effect on e-satisfaction; e-satisfaction has a positive and significant effect on e-loyalty; e-service quality has a positive and significant effect on e-loyalty; but e-trust does not significally effect e-loyalty

ANALISIS PENGARUH KUALITAS PRODUK, DESAIN PRODUK, PROMOSI DAN PERSEPSI HARGA TERHADAP MINAT BELI PADA PRODUK FASHION HARDWARE SEMARANG

This research was conducted to analyze the effect of product quality, product design, promotion and price perception on purchase intention of Hardware product located in Semarang. Hardware is a local brand that has existed since 1997. The development of fashion in Indonesia is rapidly increasing which caused fierce competition between businesses. This can be seen from the decline in sales and inability to achieve Hardware’s sales target. Sampling technique used in this research is purposive sampling technique by convenience sampling which is choosing respondents who by chance met the researcher. Respondents of this research are consumers who have never bought product, have the desire to buy products and have visited the hardware store in Semarang as many as 100 people. The results of this study indicate that product quality, product design, promotion and price perception have a positive and significant effect on purchase intention. The result of regression equation is Y = 0,473 X1 + 0,266 X2 + 0,122 X3 + 0,194 X4

ANALISIS PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA TOKO SENI KERAJINAN MAS & PERAK SULAIMAN INTAN PERMATA DI SEMARANG)

This study aimed to analyze the impact of service quality, perceived price, quality products and Word of Mouth on purchasing decisions in Toko seni kerajinan Mas & perak sulaiman intan Permata at Semarang The population used is the customers who've purchased the product in Toko Seni Kerajinan Mas & Perak Sulaiman Intan Permata. The amount of sample that is used as much as 100. Then the data were analyzed using multiple regression analysis. This analysis includes the Validity, Reliability Test, Regression Analysis, Classical Assumption Test, Hypothesis Testing through F test and t test, and analysis of the coefficient of determination (R²). Based on the research results, obtained by regression equation: Y = 0,187 X1 + 0,284 X2 + 0,234 X3 + 0,320 X4 . Based on statistical data analysis, indicators in this study are valid and variables are reliable. In the classical assumption test, regression models free of multicoloniarity, doesn’t occurheteroskesdasticity, and have normal distribution. Individually, the variable wich has most impact is Word of Mouth variable with a regression coefficient of 0.320, followed by price perception variable with regression coefficient of 0.284, then the quality of the product variable regression coefficient of 0.284 and variable which has the lowest influence is variable quality service with a regression coefficient is 0.187. All Hypothesistested using t test showed that the variable quality of service, perception of price, quality products and word of mouth is found to significantly affect dependent variable (purchase decision). Then through the F test can be seen that the independent variable feasible to test the dependent variable (purchase decision). Result from Adjusted R Square of 0.648 or 64,8% indicates that purchase decision variable can be explained by the variable quality of service, perception of price, quality products and Word of Mouth on purchasing decisions, while the remaining 35.2% is explained by other variables out side the four variables used in the stud

ANALISIS PENGARUH ATRIBUT PRODUK, KEBUTUHAN MENCARI VARIASI, DAN WORD OF MOUTH TERHADAP PERILAKU KEPUTUSAN PERPINDAHAN MEREK LAPTOP HEWLETTPACKARD (HP) KE ASUS (Studi Kasus pada Ex Pengguna Laptop HP di Universitas Diponegoro Semarang)

Brand switching is one of the interesting objects for study. Companies need to know what motivates consumers to switch to products of competitors. The purpose of this study is to test the influence of product attributes, the varietyseeking and word of mouth to brand switching behavior of the decision on the Hewlett-Packard (HP) laptop brand to the ASUS laptop brand. For independent variables in this research consists of the product attributes (X1), need to find variation (X2), and word of mouth (X3) and the dependent variable is brand switching (Y). The sample of 100 respondents in the area around the campus of the University of Diponegoro in Tembalang taken using purposive sampling techniques. Analysis using SPSS 11.5 which include validity test, reliability test, classic assumption test, and test the goodness of fit through multiple linear regression, F test, t test, and analysis of the coefficient of determination (R ²). The analysis of regression equation is: Y = 0,277 X1 + 0,186 X2 + 0,414 X3 Word of mouth showed the greatest regression coefficient so that it can be concluded that these variables are the most important factors that influence brand switching on Hewlett-Packard laptop brand to ASUS laptop brand. The second most influential factor is the product attributes, and the last is the need to find variation. Determinant coefficient (adjusted R2) of 0.520 or 52.0 percent which illustrates that the model coefficient already meet the standards of the test. The third independent variable in this study could explain 52.0 percent of the variable displacement brand. While the remaining 48.0 percent is explained by other variables outside of the three variables used in this study