REPRESENTASI LGBT DALAM VIDEO KLIP “TOO GOOD AT GOODBYES”

This study aims to find out the representation of LGBT in the video clip “Too Good at Goodbyes”. This qualitative study uses the semiotic analysis of John Fiske. The data analysis technique is The Codes of Television which are consist of three levels, namely the level of reality, the level of representation and the level of ideology. From the screenshot of the images in the video clip there are several results. First, the level of the reality, LGBT couples who are cast performers show sad expressions with soft gestures whent they hugging their homosexual partners. The conditions sorruound them are very dramatic and quiet. Then, the level of representation, the shooting method is done with close up and medium shots to get how the face of the cast before saying goodbyes from their partners. Third, at the level of ideology, there are LGBT discourse in the video clip. Sam Smith revealed through the lirics and the existing scenes that LGBT community also have a romantic problems like common peeople

Konstruksi Feminisme Perempuan Sumba

In much feminist literatures show that women often have been underneath men power. This study aims to analyze about women representation in film “Marlina si Pembunuh dalam Empat Babak”. The method is critical discourse to see hidden contexts in this film with a gender perspective. Some scenes show that woman had a choice to protect herself. The main character of this film, Marlina tried to give a poison and murdered the thieves who want to robber and rape her. Those Marlina’s acts were different if we comparing with women stereotype that existed. Women were described as a second person, gentle and depend on men. The feminist movement in this film show women’s emancipation in social life, struggle to protect her body and family problems in Sumba’s woman

UNDERSTANDING HOW HARIAN JOGJA NEWSPAPERS FACE THE CHALLENGES OF MEDIA DIGITALIZATION

The print media industry is experiencing a decline in circulation. One of the causes is advances in communication technology or digitization. The aim of this research is to describe how Harian Jogja faces the challenges of media digitization. This research uses the media Ecology theory initiated by McLuhan to help broadly describe the phenomena that occur. The method used refers to phenomenology which is used as an analytical tool. The results of this research show that Harian Jogja is trying to create a new alternative to enable their agency or company to continue to survive in any conditions and situations. The Harian Jogja print media tries to shift its marketing strategy to non-print form. The Harian Jogja creates a strategy in presenting news, namely regional news and also an ABC reporting strategy, namely accurate, actual, brief, balanced, clear and complete

Perempuan dan Wacana Poligini dalam Film “Berbagi Suami”

Artikel ini menjelaskan bagaimana peran perempuan dalam wacana poligini dan relasi kuasa yang dimiliki laki-laki dalam keluarga. Istilah “poligini” adalah bentuk poligami untuk menjelaskan bahwa seorang laki-laki memiliki beberapa pasangan. Wacana tersebut sering menjadi isu besar di dunia nyata maupun representasi tentang laki-laki yang ditunjukkan media. Relasi kuasa adalah kekuatan yang membuat perempuan berada dalam kondisi termarginalkan, inferior dan cenderung tidak berdaya. Keadaan tersebut menjadi inspirasi sebuah film berjudul “Berbagi Suami”. Film ini adalah representasi dari superioritas laki-laki yang memiliki istri lebih dari satu orang. Uang dan faktor ekonomi adalah kuasa mereka untuk mengontrol istri-istrinya. Metode yang digunakan dalam penelitian ini adalah analisis wacana. Melalui analisis wacana, peneliti dapat menemukan suatu pesan, konsep, informasi yang ingin diungkapkan dalam film tersebut secara implisit

REPRESENTASI MASKULINITAS DALAM IKLAN TELEVISI (ANALISIS SEMIOTIKA IKLAN NIVEA MEN ‘BERUBAH EXTRA CERAH’ VERSI ADIPATI DOLKEN)

This research discusses the representation of masculinity in the advertisement of Nivea Men "Changing Extra Bright" and the Adipati Dolken Version of Gatsby Styling Pomade which aims to identify and reveal the meaning of masculinity behind the message. This type of research is qualitative research with Roland Barthes' semiotic model which has core concepts, namely signs, denotations, connotations and myths. The results are masculinity depicted in the two advertisements is divided into two types of masculinity, namely traditional masculinity and new (metrosexual) masculinity. With the myths that were found, namely: (a) Nivea Men 'advertisement' Turns Extra Bright: Self-confidence increases after washing your face and masculinity which is macho. (b) Adipati Dolken version of the Gatsby Styling Pomade: Men today who pay attention to appearance and men with their automotive world. For the analysis of commodification found, namely: (a) Commodification of Content and (b) Commodification of Audiences

WACANA MASKULINITAS DALAM VIDEO CAMPAIGN “BOYS DON’T CRY” VERSI WHITE RIBBON

Rigid construction of gender roles in society causes a bad influence on a man was toxic masculinity.  Several world organizations are trying to carry out a movement to defend the issue of gender equality, one of which is the White Ribbon organization.  This study uses a qualitative method with a descriptive approach. The analytical technique used is Norman Fairclough's critical discourse analysis with three dimensions, namely the text dimension, discourse practice and socio cultural practice.  Researchers collect data by observation by observing the video campaign, then collect data through documentation by taking screenshots of the scene.  The results show that this video campaign provides an overview of people who still practice traditional masculinity or toxic masculinity and the negative impacts that accompany it. The impact of traditional masculinity in the form of character formation that leads to a negative realm, bullying treatment and toxic masculinity.  As a form of resistance to male stereotypes in this video, it is shown that it doesn't matter if men have to cry, be emotional or even hurt because they are ordinary people.  The White Ribbon seeks to promote a new paradigm of healthier and more positive masculinity in the midst of labeling society