Los efectos de los endosos de celebridades hacia la intención de compra entre los Millennials de Malasia

This paper also proposed to conceptualize the proposed framework. The results of this study will offer some valuable insights for marketing and advertising practitioners especially for local small-medium enterprises (SME’s) in Malaysia in regard to the benefits gained with the use of celebrities as endorsers. Furthermore, the study is expected to provide a better understanding on how celebrity may or may not trigger millennials’ interest in the products use and thus provide opportunities for practitioners to regulate marketing initiatives in their advertising strategiesEste documento también propone conceptualizar el marco propuesto. Los resultados de este estudio ofrecerán algunas ideas valiosas para los profesionales de mercadotecnia y publicidad, especialmente para las pequeñas y medianas empresas (PYMES) locales en Malasia, en relación con los beneficios obtenidos con el uso de celebridades como patrocinadores. Además, se espera que el estudio proporcione una mejor comprensión de cómo la celebridad puede o no desencadenar el interés de los millennials en el uso de los productos y, por lo tanto, brinda oportunidades para que los profesionales regulen las iniciativas de marketing en sus estrategias publicitarias

Examining personality and perceived trust on online purchase intention / Jamaliah Mohd. Yusof... [et al.]

The current trend of online shopping among the consumers has shown an enormous growth. It is perpetually changing the way consumers and businesses interact with each other in the marketplace. In this regard, numerous studies could be found that investigated the online shopping of consumer behavior. Given the growing importance of online shopping among consumers, it remains imperative for the businesses to understand the factors that determine consumer behavior toward online shopping. Despite its widely studied, little academic attention is given to the personality traits - variety seeking, need to uniqueness, convenience preference, and innovativeness in the online shopping. Therefore, this study aims to offer insights by examining variety seeking, need to uniqueness, convenience preference, and innovativeness in influencing online purchase intention. In addition, this study extends its model by incorporating perceived trust variable in the personality and online purchase intention relationship. The findings revealed that perceived trust in an important variable that mediates only variety seeking and consumer preference types of consumers. The study also provided empirical support for a positive relationship between variety seeking, convenience preference and innovativeness of personality traits and perceived trust positive on online purchase intention. Need for uniqueness type of consumer was found to have no impact on online purchase intention. The results provide important findings to researchers and marketers by concluding that only certain types of consumer’s personality have an influence on online purchase intention. The study also adds to the growing literature on the importance of perceived trust in the online shopping

Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]

Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing online is convenient, yet it still creates skeptical opinions towards certain elements. Many companies do not realize the importance of preserving the integrity and truthfulness when it comes to advertising. Not all social media advertisements or posts are real. Therefore, this study aims to examine customers' perceptions of social media advertisements and their intention to purchase health and beauty products. A six-section questionnaire with a 5-point Likert scale, from 1- strongly disagree to 5 -strongly agree, was created for the study. The snowball sampling was the preferred sampling method to acquire data from 180 respondents, and these data were analyzed using SPSS version 24. The analysis results indicated that all variables' items were between the range of 0.728 to 0.859, which denotes the existence of internal consistency. From the regression analysis findings, trust and affective have significant positive effects on purchase intention, whereas credibility and authenticity showed non-significant relationships. The study found trust and affective attitude have significant positive relationships with purchase intention of products on social media. Whereas, credibility and authenticity are found to have no significant relationship with purchase intention. Between trust and affective, trust is found to have strongest influence on consumer purchase intention

An alternative model of self-congruity for Islamic banking customers: a multi-dimensional approach / Jamaliah Mohd. Yusof, Shahira Ariffin and Atiqah Nabila Abu Hanipah

The concept of congruity between self-image and image of an object such as product, brand, or retailers has dominated many discussions among marketing and retailing authors. The congruity between the two variables is found to influence preference, choice, loyalty, purchase intention, and patronage intention. Nevertheless, the concept being studied in the context of Islamic banking has been very few. As one of the major economic generators for the country which involves variations of cultural backgrounds and religions, it is imperative to explore how the theory holds across this broad spectrum of Islamic banking customers. The link between self-image and Islamic banking image congruity and other behavioural constructs such as functional Islamic image, social responsibility image, emotional attachment, and purchase intention in the context of financial industry in Malaysia has also received little attention. Therefore, the main aim of this study is to examine an alternative model self-congruity in Islamic banking context using constructs that include Islamic banking image, self-image, and purchase intention of the Islamic banking products. The study will explore the social responsibility image, functional Islamic image, and emotional attachment of customers of Islamic banking. Self-image congruence can also facilitate positive behaviour and attitudes toward Islamic Banking products. Self-image congruity was a very strong predictor of consumers Islamic Banking preferences and a good predictor of consumer satisfaction. Respondents with higher levels of selfimage congruity were more likely to prefer the products and enjoy higher levels of satisfaction with the products as compared to those with lower levels of self-image congruity. The study will discuss the implications for Islamic Banking Managers so that they can position their products in an effective way. In order to provide valid attributes, a preliminary phase of qualitative research will be conducted to collect the constructs relevant to the population being studied. Techniques such as free-elicitation, content analysis and focus group interviews will be conducted which will be followed subsequently with a quantitative technique to collect the primary data. To analyse the data and validate the relationships among various variables, a structural equation model using AMOS along with SPSS software will be used. The empirical results are expected to affirm the applicability of the concept of self-image and Islamic banking image congruity for financial research. In addition, the results will also help the Islamic banking to segment this market accordingly. Also, the important Islamic banking image will also be identified for bankers to formulate their strategies. This study effectively delineates empirical evidence on the attitudinal differences of Malaysian customers toward Islamic banking services. As the competition among the banking service providers rose rapidly, concerns on customers’ attitudinal behaviours in the banking markets virtually became the focus of academic and field researches. It is desired that this research impart a fundamental step toward establishing a theoretical plus empirical basis for understanding the interaction in the Islamic banking sector. It is also necessary that the government and, as well as, the Islamic banking authorities will take action plans directed toward spreading the culture of Islamic banking via specialized courses and organized seminars as in the case of traditional banking. This would catalyse the power of the financial structure besides incrementing the fullest capacity of the Islamic banking system and boosting its future growth and development

Factors affecting willingness to accept foreign halal foods by urban Malaysian Malays / Hasman Abdul Manan ... [et al.]

The significant shifts in urbanites’ lifestyles have been the catalyst behind the increased in the consumption of foreign foods and beverages in Malaysia; particularly those made in western nations. Notably, Malaysia’s total import for food had risen significantly from RM26.7 billion in 2009 to RM42.6 billion and RM 45.4 billion, in 2014 and 2015 respectively. These days, urban Malaysian Malays are being inundated with various foreign Halal food products in local markets however, these can also leave them in a rather risky circumstance as the likelihood that some of these foreign food products are not suitable (i.e. Haram) for their consumptions, is relatively high. Halal food issues (namely those foods originated from non-Muslim countries) have created lots of anxieties within the Malaysian Malays’ society. Hence, this study aims to examine factors affecting willingness to accept foreign Halal foods by urban Malaysian Malays. Convenience sampling technique was used to obtain responses from 450 urban Malaysian Malays in designated areas within the Greater Kuala Lumpur/Klang Valley region. The results demonstrated urban Malaysian Malays willingness to accept foreign Halal foods were significantly affected by trust but displayed no relationships with subjective knowledge and attitude. Also, the insignificant attitude willingness relationship signified the presence of the attitude-behavior gap. The study’s outcomes may perhaps offer new understandings on urban Malaysian Malay markets particularly for global brand owners and marketer

The impact of celebrity endorsement on millennials’ purchase intention towards local health and beauty product / Zarith Delaila Abd Aziz, Muhammad Khalil Omar and Shahira Ariffin

The growth in the local beauty and health products in Malaysia have surged rapidly, so does the trend in using celebrity endorsements making this study is crucial to help determine its success due to the large investment involved. Therefore, the objective of this study is to examines the extent at which millennials has been impacted by celebrity endorsement on their purchase intention for local health and beauty products. Quantitative method has been used and 313 data were collected among millennials in Selangor, Malaysia. The result of the study revealed that celebrity attractiveness has a high impact on respondents in developing their purchase intention for local and health beauty products. Meanwhile celebrity credibility shows the moderate impact on millennials. The result of this study offer valuable insight for marketing practitioner in regards to the use of celebrity as endorsers that may or may not trigger millennial’s in the product use

The Impact of Visual Stimuli on Online Shopper’s Emotion: Applying S-O-R Theory in Online Fashion Retail

This study investigates the impact of visual stimuli on consumer emotions and purchase behaviour in online shopping environments, using the Pleasure, Arousal, and Dominance (P-A-D) model as a theoretical framework. It investigates how visual aspects, including website aesthetics, product photography, and design complexity, influence consumer pleasure, arousal, and dominance, ultimately influencing purchase intentions. Visually appealing and well-planned visual material makes consumers feel better, increasing engagement and the likelihood of purchasing. Furthermore, it discovers that increased arousal can lead to impulsive purchasing behaviours, yet a sense of power or control increases consumer confidence and satisfaction.  The study emphasises the necessity of combining visual and experiential aspects to create immersive online buying experiences. Theoretical implications recommend a more in-depth analysis of the P-A-D model's applicability in e-commerce. In contrast, managerial implications assert visual design optimisation to improve consumer interactions and sales

Young People's Involvement in Reused Cooking Oil

Uncontrolled recycling practices have led to increased waste disposal in landfills over the past ten years, especially using cooking oil. If more young folks choose to recycle their wasted cooking oil and turn it into more affordable biodiesel fuel, this issue may be avoided. Thus, to better understand young adults' intentions to recycle, this study looks at the relationships between attitude, subjective norms, perceived behavioral control, environmental values, and moral standards. A survey was created and disseminated online to reach university students in Peninsular Malaysia. The investigation results demonstrated a significant association between the influence of perceived behavioral control, environmental values, and subjective norms on young adults. Moral standards and attitude, however, did not significantly correlate. While businesses can enhance their marketing strategies, policymakers should concentrate on recycling measures. Outreach efforts in the form of education and community initiatives can help to encourage sustainable behaviors. This will make it easier to optimize the procedures involved in resource recovery and lessen environmental damage

Understanding How Gastronomy Behaviours Influence the Repatronage Intention of Malaysian Muslim Tourists’ toward Japanese Street Food Vendors

The paper investigates the influences of gastronomy behaviours on the repatronage intention (RI) of Malaysian Muslim tourists toward Japanese street food vendors. The present literature review showcased multiple studies on street food vendors at various destinations. Despite this fact, there is a lack of information concerning Malaysian Muslim travellers and Japanese street food vendors. Notably, Malaysian Muslims love to travel to Japan due to its visa-free travel, the availability of various Muslim-friendly facilities, and its delicious street food. Street food is described as ready-to-eat food or drinks sold by hawkers or vendors in streets or any other public spaces (such as markets, fairs, or carnivals) for immediate consumption, including finger food and fast food. In general, people buy street foods because of factors such as convenience, reasonably-priced flavourful food, samples of ethnic cuisines, and nostalgia. Most importantly, street food reflects the local culture and appeals to many palates. Nowadays, savouring authentic local dishes of certain places has become a tourism trend. Moreover, statistics showed that millions of tourists have decided to revisit familiar locations to enjoy their local gastronomic culture. In fact, gastronomy is among the main factors that affect tourists’ destination choices. Based on current literature, this study theorised that gastronomy attractiveness (GA) and past gastronomy experience (GE) indirectly affects the repatronage intention (RI) through gastronomy satisfaction (GS). Furthermore, gastronomy knowledge (GK) and gastronomy motivation (GM) are direct predictors of RI. In this study, the analyzed data showed significant relationships between GA, GE, and RI through GS and between GM and RI. However, GK and RI had an insignificant relationship

Effects of Social Media Advertisements on Intention to Purchase Health and Beauty Products

Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing online is convenient, yet it still creates skeptical opinions towards certain elements. Many companies do not realize the importance of preserving the integrity and truthfulness when it comes to advertising. Not all social media advertisements or posts are real. Therefore, this study aims to examine customers' perceptions of social media advertisements and their intention to purchase health and beauty products. A six-section questionnaire with a 5-point Likert scale, from 1- strongly disagree to 5 -strongly agree, was created for the study. The snowball sampling was the preferred sampling method to acquire data from 180 respondents, and these data were analyzed using SPSS version 24. The analysis results indicated that all variables' items were between the range of 0.728 to 0.859, which denotes the existence of internal consistency. From the regression analysis findings, trust and affective have significant positive effects on purchase intention, whereas credibility and authenticity showed non-significant relationships. The study found trust and affective attitude have significant positive relationships with purchase intention of products on social media. Whereas, credibility and authenticity are found to have no significant relationship with purchase intention. Between trust and affective, trust is found to have strongest influence on consumer purchase intention