KEMANFAATAN INSTAGRAM DALAM PEMBENTUKAN CITRA DIRI REMAJA WANITA DI MAKASSAR

Penelitian ini bertujuan untuk (1) Menganalisis penggunaan Instagram dalam pembentukan citra diri perempuan remaja (Khalaqoh Khumairah) (2) Menganalisis faktor-faktor yang mendorong perempuan remaja (Khalaqoh Khumairah) dalam pembentukan citra diri di Instagram, dan (3) Pikiran anggota Khalaqoh Khumairah tentang penggunaan Instagram dalam pembentukan citra diri seorang remaja. Hasil penelitian menunjukkan bahwa (1) wanita remaja memanfaatkan fitur yang tersedia di Instagram. Informan penulis menggunakan fitur untuk membentuk citra diri di Instagram. (2) Selain fitur yang tersedia di Instagram, memiliki banyak pengikut dan mengubah pandangan seseorang juga bisa menjadi faktor utama pembentukan citra diri wanita remaja di Instagram. (3) Para anggota Kalaqoh Khumairah memiliki beberapa pemikiran yang berbeda pada posting sampel di Instagram, beberapa berpikir secara positif dan beberapa menilai bahwa beberapa posting dianggap negatif

Pengaruh Penggunaan Media Sosial Facebook terhadap Rendahnya Komunikasi Interpersonal antar Remaja

This study aims to analyze the relationship between the use of Facebook social media and low interpersonal communication among adolescents in Todanga Village, Kapontori District. The method in this study uses quantitative research. The results of the study indicate that there is a strong relationship between the use of Facebook and low interpersonal communication, with a correlation coefficient value of 0.598, by the interpretation of the correlation coefficient value of 0.50-0.75 which is considered strong. The contribution of Facebook use to low interpersonal communication reaches 74.7%, while 25.3% is influenced by other variables not examined in this study. The t-test shows that the use of Facebook has a significant effect on low interpersonal communication among adolescents in Todanga Village, which means that the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected. In conclusion, there is a significant influence of the use of Facebook social media on low interpersonal communication.   Keywords: Todanga Village, Kapontori District, Interpersonal Communication Between Adolescents, Use of Facebook Social Medi

Analisis Semiotika Pola Komunikasi Keluarga pada Film “Noktah Merah Perkawinan”

The film 'Noktah Merah Perkawinan' tells the story of a married couple who have been married for several years and have two children. The communication patterns between the characters Gilang and Ambar depict events that reflect realities often observed in society, such as conflicts within a household. Therefore, the objective of this research is to analyze the semiotics of family communication patterns in the film 'Noktah Merah Perkawinan.' This research employs the semiotic analysis method of Ferdinand De Saussure, which comprises two elements: signifier and signified. Additionally, the research categorizes communication patterns based on De Vito's classification, including monopolistic family communication, balanced separate communication, unbalanced separate communication, and equality communication. According to this classification, the findings reveal that in monopolistic communication patterns, one party significantly dominates based on their influence within the family. In the case of balanced separate family communication, each family member plays their respective roles. Unbalanced separate communication occurs when communication within the family involves only one individual dominating due to their perceived expertise on a particular issue. In contrast, equality communication is characterized by open communication among family members without any specific restrictions. In conclusion, the research demonstrates that family communication patterns in this film vary widely, with each family member having their distinct role. Moreover, it suggests that all conflicts depicted in the film 'Noktah Merah Perkawinan' can be resolved through effective communication without any imposed limitations, as seen in the equality communication pattern.   Keywords: Noktah Merah Perkawinan, Family Communication Patterns, Semioti

Representasi Perilaku Bullying Serial Drama Korea True Beauty

The drama entitled True Beauty is a Korean drama produced by tvN which was released in 2020 directed by Kim Sang Hyub. In this study, researchers used Charles Sanders Peirce's theory of semiotic analysis. Charles Sanders Peirce's theory emphasizes that criminal behavior is not due to heredity, but social/social environmental factors. The purpose of this research is to represent bullying, which the researchers found that there are three types of bullying that occur in this drama, namely physical bullying, verbal bullying, and psychological bullying. The method used is to group signs based on scenes related to the representation of bullying in the drama, which is then explained in each type of bullying scene. The conclusion of the study was that students bullied Lim Ju Kyung and Han Go Won on the grounds that both Lim Ju Kyung and Han Go Won had ugly looks. So that students at the school carry out bullying in the form of slapping, grabbing, pushing, insulting, threatening, giving nicknames, and looking down on victims. These actions can cause the victim to become insecure, easily scared, and can even lead to suicide

VISUAL MARKETING ANALYSIS OF FOOD AND BEVERAGE PRODUCT PHOTOS ON INSTAGRAM ACCOUNT @RANAHKACAVISUAL

Penelitian ini menganalisis visual marketing dari beberapa foto produk yang dihasilkan oleh akun Instagram @ranahkacavisual menggunakan teori semiotika Charles Sanders Peirce. Teori Peirce yang membagi tanda (sign) menjadi objek (object), penanda (sign), dan interpretant (interpretant) digunakan sebagai kerangka utama untuk memahami bagaimana elemen-elemen visual dalam foto produk menyampaikan makna kepada audiens. Hasil temuan melalui dokumentasi dan observasi @ranahkacavisual secara efektif menggunakan elemen-elemen visual seperti komposisi, warna, dan konteks untuk menekankan produk utama dan membangun citra merek yang kuat. Elemen-elemen tambahan seperti alat makan, latar belakang, dan dekorasi juga berperan penting dalam menyampaikan cerita dan menciptakan hubungan emosional dengan audiens. Meskipun masih terdapat kekurangan dalam beberapa foto produk khususnya pada penggunaan elemen pelengkap yang tidak relevan dengan produk. penggunaan teori semiotika Peirce dapat memberikan pemahaman yang mendalam tentang bagaimana visual marketing dapat digunakan untuk menyampaikan pesan, membangun identitas merek, dan menciptakan hubungan emosional dengan audiens. Temuan ini memberikan wawasan yang berharga bagi praktisi visual marketing dalam merancang strategi visual yang efektif dan menarik

Analisis Semiotika Pesan Moral Dalam Film Pendek “Kasih Ibu”

Perkembangan teknologi mempermudah akses informasi dari berbagai belahan dunia. Komunikasi massa, seperti radio, televisi, surat kabar, dan film, menjadi sarana untuk menyampaikan pesan kepada banyak orang. Film, sebagai media audio visual yang populer, efektif dalam menyajikan pesan dan memerlukan ide, konsep, serta waktu yang panjang untuk menghasilkan karya berkualitas. Banyak film dibuat setiap tahun dari berbagai sumber, dengan beragam fungsi seperti pendidikan, hiburan, pemikiran, dan motivasi. Namun, perlu diwaspadai bahwa film juga dapat mempengaruhi nilai-nilai moral masyarakat. Jenis film yang berbeda-beda menyebar di masyarakat karena pengaruh fenomena dan budaya di Indonesia dan dunia. Simpulan yaitu dalam pencarian pesan moral peneliti menemukan pengorbanan Ibu ke Anak. Pengorbanan yang dilakukan oleh Ibu Jati yang bekerja keras demi anaknya. Dan pada akhirnya Jati pun bekerja lebih giat lagi demi membalas kebaikan Ibunya serta berusaha untuk mengangkat derajat Ibunya. Kata kunci: Analisis, Film Pendek Kasih Ibu, Pesan Moral, Semiotik

Komunikasi dan Peranan Komisi Pemilihan Umum Kota Baubau dalam Meningkatkan Partisipasi Pemilih pada Pemilihan Umum Serentak Tahun 2024

This research aims to analyze the performance of the Baubau City General Election Commission (KPU) in carrying out its duties and authority by Law Number 7 of 2017 and KPU Regulation Number 9 of 2022. The method used in this research is descriptive qualitative, supported by Lasswell's theory and Robert K. Merton's role theory. The research results show that the Baubau KPU has exceeded the national target in holding the 2024 Simultaneous Elections with a participation rate of 80.36%. In implementing voter outreach and education, the Baubau KPU ensures that communication runs clearly and effectively. The Baubau KPU carries out its role using various socialization methods such as face-to-face meetings in 43 sub-districts in collaboration with the Ad Hoc Agency and involving multiple parties such as the Regional Government, KesbangPol, Political Party Community Groups, NGOs, and Educational Institutions. Various superior programs run by KPU Baubau include seminars, workshops, discussions, and simulations that raise exciting topics related to elections held in multiple places, including KPU Goes to School, KPU Goes to Campus, KPU Goes to Islamic Boarding School, Election Carnival, Group Forum Discussion (FGD), Making a Video of 2024 Election Jingle Creation Exercises and Screening of the Film "Kejarlah Janji." The Baubau KPU also optimizes various mass media in the form of print and electronic media (online news) such as banners, brochures, pamphlets, posters, and social media on multiple platforms such as Instagram, Facebook, YouTube, and websites which aim to expand the dissemination of election-related information by upholding openness. And transparency of information to build public trust. In conclusion, the lack of human resources in managing social media and limitations in understanding technology and information has resulted in a need for updated information regarding elections on the YouTube platform and the Baubau KPU website.   Keywords: Communication, Role of the Baubau City KPU, Simultaneous Elections in 202

Sentiments Analysis on Twitter Towards Hoax Information on Social Media News

Hoaxes are a perilous byproduct of huge technology advancements, particularly the rise of social media. Using Twitter as an example, it is one of the most popular social media platforms for information sharing, communication, and entertainment. As a consequence, Twitter users may readily propagate fake or hoax information. The aim of this study is to find public opinion about hoaxes derived from Twitter user conversations around COVID-19. This study makes use of Twitter data obtained from Drone Emprit Academic. This study examined all processed tweets and surveyed public opinion on "Hoaks" (including mentions, retweets, and replies). The DEA engine analyzes the word frequency and mood of Twitter users to determine if a predominant emotion is good, negative, or neutral. According to the study results, netizens remarked on the COVID-19, alleging that the appearance of the Delta type variation was caused by the vaccination, not the virus. They do not regularly check facts owing to boredom, laziness, and reliance on just one source of information verification. Furthermore, only information that corresponds to their interests and needs will be approved. Thus, via discourse about Hoax, social media allows the formation of a platform for mutual understanding, sharing, and dynamically debating the meaning of demonstrations. This research provides a contribution to the disclosure of information about public opinion towards a discourse discussed on Twitter with the help of a DEA engine

OPTIMALISASI FOTO PRODUK UMKM DALAM MENINGKATKAN PENJUALAN DI KOTA BAUBAU

ABSTRAKDengan pesatnya perkembangan media internet, UMKM kini diharapkan lebih kreatif dan unik dalam memanfaatkan internet untuk mempromosikan produknya. Dalam skenario ini, desain promosi untuk produk mereka akan berbentuk gambar produk yang menarik secara visual dan inventif. Hal ini sebagai akibat dari persaingan yang muncul, yang mengutamakan orisinalitas dan inovasi dalam kampanye pemasaran dan periklanan untuk mendongkrak penjualan bagi UMKM. Anggota UMKM masih kekurangan kemampuan tersebut, terutama yang diprioritaskan untuk memiliki akses transaksi digital oleh Fasilitator Kementerian Komunikasi dan Informatika di Kota Baubau, Sulawesi Tenggara. Tim PkM Universitas Muhammadiyah Buton terinspirasi oleh hal ini untuk menawarkan pelatihan "Foto Produk" dengan menggunakan peralatan yang tersedia, murah, dan mudah didapat serta membuat foto produk yang memenuhi tujuan mereka untuk meningkatkan penjualan. Penyampaian materi teori dilanjutkan dengan praktek lapangan untuk melaksanakan pelatihan ini. Diskusi aktif, tanya jawab, dan jawaban mengungkapkan bahwa peserta menyadari pentingnya mengoptimalkan foto produk untuk media sosial. Peserta belajar keterampilan baru dari lokakarya ini tentang cara membuat gambar produk yang menarik menggunakan peralatan dasar hingga canggih. Kata kunci: foto produk; UMKM; penjualan ABSTRACTDue to the rapid expansion of internet media, MSMEs are now expected to be more creative and unique when utilizing the internet to promote their products. In this scenario, promotional designs for their products will take the form of visually appealing and inventive product images. This is a result of the rivalry that has emerged, which prioritizes originality and innovation in marketing and advertising campaigns to boost sales for MSMEs. Members of MSMEs still lack this capability, particularly those prioritized to have access to digital transactions by the Ministry of Communication and Informatics Facilitator in Baubau City, Southeast Sulawesi. The Muhammadiyah Buton University PkM team was inspired by this to offer "Product Photo" training using readily available, inexpensive, and simple-to-obtain equipment and create product photos that meet their goals of boosting sales. The delivery of theoretical content is followed by practical fieldwork to carry out this training. Active discussions, questions, and answers reveal that participants are aware of the significance of optimizing product photos for social media. Participants learn new skills from this workshop on how to create appealing product images using basic to sophisticated equipment. Keywords: product photos; MSMEs; sellin

Pengenalan investasi pada proyek perumahan bagi siswa sekolah menengah atas

AbstrakDi era globalisasi dan perkembangan ekonomi yang pesat, literasi keuangan menjadi keterampilan penting yang harus dimiliki oleh generasi muda. Studi ekonomi teknik dapat didefinisikan sebagai sebuah perbandingan antara alternatif-alternatif dimana perbedaan diantara alternatif itu dinyatakan dalam bentuk uang. Pengenalan investasi proyek perumahan pada siswa SMA diharapkan tidak hanya meningkatkan literasi keuangan mereka, tetapi juga menumbuhkan minat menjadi wirausahawan muda. Dengan banyaknya siswa yang minat pada mata pelajaran ekonomi maka pengenalan ekonomi teknik ini dapat membantu siswa untuk mengetahui tentang investasi pada proyek yang ditampilkan. Memberikan penyuluhan agar siswa SMA dapat mengetahui apa saja investasi yang ada dalam teknik sipil. Pelaksanaan kegiatan pengabdian penulisan artikel dilakukan dengan 2 sesi, sesi pertama yaitu penyampaian materi dengan presentasi kepada siswa, dan sesi kedua yaitu tanya jawab untuk pemahaman kepada siswa. Mitra dalam pelaksanaan kegiatan pengabdian ini adalah siswa kelas XI IPA 2 SMA Muhammadiyah 3 Jember, Kabupaten Jember. Jumlah peserta yang mengikuti kegiatan ini, sekaligus akan dinilai aktivitasnya selama pelatihan berjumlah 30 siswa. Dalam kegiatan pengabdian tersebut juga dijelaskan bagimana cara investasi baik dan pemberian materi tentang ekonomi teknik karena berhungan dengan investasi yang di presentasikan. Kata Kunci: literasi keuangan; investasi proyek perumahan AbstractIn the era of globalization and rapid economic development, financial literacy has become an essential skill for the younger generation to possess. Engineering economics can be defined as a comparison between alternatives, where the differences between these alternatives are expressed in monetary terms. Introducing housing project investments to high school students is expected not only to enhance their financial literacy but also to foster an interest in becoming young entrepreneurs. With many students interested in economics subjects, the introduction of engineering economics can help them understand investments in the projects presented. Providing education to high school students about the various investments available in civil engineering is crucial. The implementation of the article writing service activities was conducted in two sessions: the first session involved delivering the material through a presentation to the students, and the second session involved a question-and-answer segment to ensure student comprehension. The partner for these service activities was the 11th grade science class 2 students from SMA Muhammadiyah 3 Jember, located in Jember Regency. The number of participants who joined the activities, whose engagement during the training would also be assessed, was 30 students. During these service activities, explanations were also given on how to invest properly and materials on engineering economics were provided due to their relevance to the presented investments. Keywords: financial literacy; housing project investmen