35 research outputs found
Frozen Food Consumer’s Purchase Intentions and Decisions Through E-Commerce in The Greater Jakarta Ragion
The rise of e-commerce provides consumers more opportunities to purchase agricultural and food products including frozen food. This study aims is to examine the effects of different factors on consumers’ intention and decision on purchasing frozen food through e-commerce based on theory of planned behavior (TPB) and technology acceptance model (TAM). This study used the primary data from online survey of 200 respondents in Greater Jakarta who purchased frozen food through e-commerce. Data were analyzed using partial least squares-structural equation modelling (PLS-SEM). The results showed that perceived usefulness and perceived ease of use e-commerce have a positive influence on attitudes. Then attitudes, subjective norms, and behavior control had a significant positive effect on purchase intention. The results also confirmed that consumers’ purchasing decisions on frozen food affecting by their purchase intention.
Keywords: : e-commerce, frozen food, purchase intention, TAM, TP
Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat
The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently
Faktor-Faktor yang Memengaruhi Partisipasi Petani Pada Program Upaya Khusus Jagung di Kabupaten Pandeglang
The Special Efforts Program (UPSUS) is a government program to achieve sustainable food self-sufficiency, one of which is the commodity of corn. The success of the UPSUS program is inseparable from the participation of farmers. Some factors affect the level of farmer participation. This study aimed to analyze the factors that influence farmers' participation in the UPSUS program. The study was carried out from August to October 2019 in Pandeglang Regency. The research involved 94 respondents who were joined in the UPSUS Program on maize commodity. The data obtained were statistically analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis. The results showed that the ability of farmers and the opportunity factor had a positive and significant effect on the level of farmer participation. This implies that the higher farmers’ ability and the number of opportunities obtained by farmers increase the level of farmer participation in the UPSUS corn program. Farmer characteristics have a positive impact but do not possess a significant effect on the level of farmer participation
Daya Saing Kacang Mete Indonesia Di Pasar Negara Tujuan Ekspor
Cashew nuts (Anacardium occidentale) are a leading plantation commodity with high economic value, essential for the development of the agricultural industry. Despite their significant potential as an export commodity, the export value of Indonesian cashew nuts has tended to decline during the period from 2013 to 2022. The aim of this study is to measure the competitiveness and development position of Indonesian cashew nuts from 2013 to 2022 in export destination countries. The data used in this research are secondary data in the form of time series data. The time series data includes annual data over 10 years (2013-2022) with export destination countries being Vietnam, India, Malaysia, Singapore, Sri Lanka, Japan, and China. The methods used in this study are the Revealed Comparative Advantage (RCA), Export Product Dynamics (EPD), and X-Model Potential Export Product methods. The results of the study show the Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) values of Indonesian cashew nuts for the period 2013-2022 in the Vietnamese market with an RCA of 4.47 and a Lost Opportunity market position, India at 0.88 with a Retreat status, Singapore at 0.019 with a Falling Star status, Malaysia at 0.43 with a Lost Opportunity status, Sri Lanka at 21.55 with a Falling Star status, Japan at 7.36 with a Falling Star status, and China at 0.21 with a Rising Star market position. Meanwhile, the X-Model analysis shows that the market potential in Vietnam, Singapore, Sri Lanka, Japan, and Malaysia is classified as potential markets, the market potential in China is classified as an optimistic market, and the market potential in India is classified as a less potential market. As an export commodity, cashew nuts require proper handling and special attention. To ensure the quality, selling value, and strong competitiveness of cashew nuts, the government must continuously strive to enhance the selling value of cashew nuts through plantation development, garden and plant maintenance, and processing improvements.Cashew nuts (Anacardium occidentale) are a leading plantation commodity with high economic value, essential for the development of the agricultural industry. Despite their significant potential as an export commodity, the export value of Indonesian cashew nuts has tended to decline during the period from 2013 to 2022. The aim of this study is to measure the competitiveness and development position of Indonesian cashew nuts from 2013 to 2022 in export destination countries. The data used in this research are secondary data in the form of time series data. The time series data includes annual data over 10 years (2013-2022) with export destination countries being Vietnam, India, Malaysia, Singapore, Sri Lanka, Japan, and China. The methods used in this study are the Revealed Comparative Advantage (RCA), Export Product Dynamics (EPD), and X-Model Potential Export Product methods. The results of the study show the Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) values of Indonesian cashew nuts for the period 2013-2022 in the Vietnamese market with an RCA of 4.47 and a Lost Opportunity market position, India at 0.88 with a Retreat status, Singapore at 0.019 with a Falling Star status, Malaysia at 0.43 with a Lost Opportunity status, Sri Lanka at 21.55 with a Falling Star status, Japan at 7.36 with a Falling Star status, and China at 0.21 with a Rising Star market position. Meanwhile, the X-Model analysis shows that the market potential in Vietnam, Singapore, Sri Lanka, Japan, and Malaysia is classified as potential markets, the market potential in China is classified as an optimistic market, and the market potential in India is classified as a less potential market. As an export commodity, cashew nuts require proper handling and special attention. To ensure the quality, selling value, and strong competitiveness of cashew nuts, the government must continuously strive to enhance the selling value of cashew nuts through plantation development, garden and plant maintenance, and processing improvements
Analisis Keberlanjutan Usahatani Perkebunan Kelapa Rakyat Kabupaten Indragiri Hilir
Perkebunan kelapa merupakan salah satu komoditas strategis dalam perekonomian nasional dan kesejahteraan masyarakat. Penelitian perlu dilakukan untuk mengetahui kondisi keberlanjutan terkini usahatani perkebunan kelapa rakyat Kabupaten Indragiri Hilir, dan bertujuan untuk menganalisis status keberlanjutan perkebunan kelapa rakyat melalui metode Multidimensioanl Scalling (MDS). Analisis MDS multidimensi sebagai aspek yang dikaji pada penelitian ini yaitu dimensi ekonomi, lingkungan, dan sosial budaya. Penelitian ini menggunakan data primer yang diperoleh dari 45 responden di tiap-tiap kecamatan, yang dilakukan pada empat wilayah Kabupaten Indragiri Hilir, yaitu Kecamatan Enok, Keritang, Mandah, dan Kecamatan Pulau Burung. Data primer diperoleh dari hasil wawancara langsung dengan responden petani dan beberapa ahli yang konsentrasi pada perkelapaan yang dipilih secara purposive, data sekunder diperoleh dari Badan Pusat Statistik, Dinas Pertanian dan Perkebunan, dan literalur lain yang mendukung penelitian ini. Hasil teknik ordinasi Rap-Coconut pada metode MDS menunjukkan nilai indeks keberlanjutan perkebunan kelapa rakyat Kabupaten Indragiri Hilir berkisar antara 25,01-50,00 termasuk kedalam ketegori kurang berkelanjutan. Pada analisis indeks keberlanjutan untuk ke-tiga dimensi masing-masing adalah 48,01 (ekonomi), 33,76 (ekologi), dan 28,06 (sosial budaya) termasuk kedalam kategori kurang berkelanjutan dari total nilai 100,00 untuk nilai baik (sangat berkelanjutan). Keberlanjutan usahatani perkebunan kelapa rakyat pada masing-masing dimensi memiliki indeks keberlanjutan yang berbeda-beda sehingga diperlukan adanya kebijakan yang berbeda untuk mengevaluasi keberlanjutan usahatani perkebunan kelapa rakyat Kabupaten Indragiri Hilir agar meningkatkan status keberlanjutan perkebunan kelapa rakyat.Coconut plantation is one of the strategic commodities in the national economy and community welfare. The problems related to smallholding coconut farmers, namely the reduction in area and coconut production every year. Research needs to be conducted to determine the sustainability status of smallholings’ coconut farmer plantations through the MDS method bin Indragiri Hilir Regency. Data were collected from 45 respondents in each sub-district, namely Indragiri Hilir Regency, namely Enok, Keritang, Mandah, and Pulau Burung Districts, and analyzed with the Multidimensional Scalling (MDS) method covering economic, environmental and socio-cultural dimensions. Primary data were obtained from direct interviews with farmer respondents and several experts who concentrated on the coconut which were selected purposively, secondary data obtained from the Central Statistics Agency, Agriculture and Plantation Service, and other kinds of literature that support this research. The results of the ordination Rap-technique on the MDS method showed that the index value of the sustainability of the smallholder coconut plantations in Indragiri Hilir Regency ranged from 25,01 to 50,00 which was categorized as less sustainable. In particular, the sustainability index is 48.01, 33,76, and 28,06 for the economy, ecology and socio-culture, respectively. The sustainability of smallholdings’ coconut plantation farming in each dimension has a different sustainability index, the different sustainability index indicates a need for different policies to improve the sustainability status of smallholder coconut plantations in Indragiri Hilir Regency
Trade Effect of Sanitary and Phytosanitary (SPS) and Technical Barriers to Trade (TBT) on Indonesia's Shrimp Export
The development of the implementation of non-tariff measure policy, in the world market which has a trend, increased every year. There are seven (7) NTM policies mostly implemented in the international market. The most policy application is the implementation of Technical Barriers to Trade and Sanitary and Phytosanitary. Agricultural commodities both vegetables and live animal products are commodities mostly become subject to NTM policy in the form of SPS (Sanitary and Phytosanitary) and TBT (Technical Barriers on Trade) in the international market. Indonesia as an agricultural country that has advantages in agriculture and fisheries cannot avoid the implementation of SPS and TBT policies. This research was aimed to analyze the effect of SPS and TBT on Indonesia’s shrimp export using the gravity model. The results showed that the GDP of exporters and the exchange rate have negative influences on Indonesia’s shrimp exports. Meanwhile, the GDP of the importers and trade cost have positive influences on the export of shrimp Indonesia. while the SPS policy and TBT don’t affect Indonesia's exports of shrimp in the international market. This indicates that Indonesian shrimp exporters are able to quickly adjust the SPS and TBT policies applied by importing countries
Analisis Daya Saing pada Usahatani Padi Tadah Hujan dan Usahatani Padi Irigasi di Klaten
Salah satu program pembangunan pertanian yang strategis adalah swasembadaya pangan. Swasembada ini disebut swasembada beras karena beras bahan pangan utama dalam swasembada pangan. Padi merupakan tanaman pangan strategis untu terciptanya swasembada beras di Indonesia. Tujuan dari penelitian ini adalah menganalisis daya saing beradasarkan keunggulan kompetitif, komperatif, dan sensitivitas pada sawah tadah hujan dan irigasi di kabupaten Klaten. Metode yang digunakan dalam penentuan sample dilakukan dengan purposive sampling. Analisis data menggunakan metode Policy Analysis Matrix (PAM) dan analisis sensitivitas. Hasil penelitian menujukan bahwa sawah tadah hujan dan irigasi di Kabupaten Klaten memiliki keunggulan kompetitif dan komparatif. Analisis sensitivitas melihat saat terjadi penurunan output 20 persen pada sawah tadah hujan tidak berdaya saing lagi secara kompetitif karena nilai PCR menjadi 1,01 dari sebelumnya yaitu 0,80 sedangkan sawah irigasi tetap berdaya saing secara kompetitif dengan nilai PCR menjadi 0,71 dari sebelumnya 0,56. Untuk usahatani padi tadah hujan perlu adanya teknologi tambahan untuk meningkatkan produksi saat terjadinya kemarau yang lebih panjang atau intensitas hujan yang lebih rendah sehingga tidak terjadinya penurunan produksi karena kekurangan air di sawah tadah hujan yang menyebabkan tidak berdaya saing secara kompetitif dan komperatif.One of the strategic agricultural development programs is food self-sufficiency. This self-sufficiency is called rice self-sufficiency because rice is the main food ingredient in food self-sufficiency. Rice is a strategic food crop for the creation of rice self-sufficiency in in Indonesia. The purpose of this study was to analyze competitiveness based on competitive, comparative, and sensitivity advantages in rainfed and irrigated rice fields in Klaten district. The method used in determining the sample was done by purposive sampling. Data analysis used the Policy Analysis Matrix (PAM) method and sensitivity analysis. The results showed that the rainfed lowland and irrigated rice fields in Klaten Regency had competitive and comparative advantages. The sensitivity analysis saw that when there was a 20 percent decrease in output in rainfed rice, it was no longer competitive because the PCR value became 1,01 from 0,80 while irrigated rice fields remained competitive with a PCR value of 0,71 from the previous 0,56. For rainfed lowland rice farming, it is necessary to have additional technology to increase production during a longer dry season or lower rain intensity so that production does not decrease due to water shortages in rainfed rice fields which make it unable to compete competitively and comparatively
Analisis Pemasaran Beras Organik di Provinsi Sumatera Barat
Berdasarkan data SPOI tahun 2020, komoditas beras organik merupakan salah satu produk organik yang paling banyak digunakan. Beras merupakan salah satu komoditas teratas untuk produk organik. Pada tahun 2017 dan 2018, luas lahan yang dikonversi menjadi organik tumbuh signifikan sebesar 53.000 hektar. Luas area komoditas beras organik yang dihasilkan sejauh tahun 2016 terdapat 5 kabupaten/kota yang paling luas. Berdasarkan data dari SPOI, Provinsi Sumatera Barat merupakan salah satu tempat di Indonesia dengan lahan padi organik terbanyak (2017). Sejak tahun 2006, Pemerintah Provinsi Sumatera Barat telah memiliki kebijakan untuk membantu pertumbuhan pertanian organik. Terdapat beberapa permasalahan dalam pemasaran beras organik di Sumatera Barat yaitu kurangnya akses pasar oleh petani sehingga hanya sebagian kecil hasil panen petani padi organik diserap sebagai produk akhir beras organik dan produk dijual dengan harga beras konvensional. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis efisiensi pemasaran dan operasional pemasaran (margin, farmer’s share dan rasio keuntungan) beras organik di Provinsi Sumatera Barat. Penentuan lokasi penelitian menggunakan metode purposive. Purposive sampling digunakan untuk menentukan responden petani, dan snowball sampling digunakan untuk menentukan responden pedagang. Penelitian ini menggunakan pendekatan kualitatif dan kuantitatif deskriptif. Rasio keuntungan terhadap biaya, farmer's share, dan analisis margin pemasaran adalah alat analisis kuantitatif. Temuan ini menunjukkan terdapat empat jalur pemasaran beras organik di Sumatera Barat, yang semuanya didukung oleh lima lembaga pemasaran yang berbeda yaitu pedagang pengumpul, pedagang besar, petani bandar, pedagang pengecer skala kecil dan pedagang pengecer skala besar (supermarket). Petani – pedagang pengumpul – pedagang besar - pengecer skala kecil (saluran 2) merupakan pola saluran yang paling banyak dipilih oleh petani yaitu sebesar 50%. Saluran 4 merupakan pola saluran yang paling efisien karena merupakan saluran terpendek, memiliki margin terendah sebesar Rp 5.500, dan memiliki nilai farmer's share tertinggi sebesar 50%.Rice is one of the leading commodities for organic products, organic rice commodities are one of the widely consumed organic products. West Sumatra Province is one of the regions that have the largest organic rice land in Indonesia. The development of Organic Agriculture has become a policy of the West Sumatra Provincial Government since 2006. There are several problems in marketing organic rice, namely the lack of market access by farmers so that only a small portion of the harvest of organic rice farmers is absorbed as the final product of organic rice and the product is sold at the price of conventional rice. The purpose of this research was to determine and analyze the marketing efficiency and marketing operations (margin, farmer's share, and profit ratio) of organic rice in West Sumatra. The research location is decided by purposive method. To find farmer respondents using purposive sampling and trader respondents using snowball sampling. Qualitative descriptive analysis is used to analyze organic rice marketing channels. Meanwhile, quantitative descriptive is used to measure the marketing efficiency of organic rice using marketing margin analysis, and farmer's share. The results showed that organic rice marketing in West Sumatra consists of 4 marketing channels, which involve five marketing institutions, namely intermediary traders, large traders, city farmers, small-scale retailers, and large-scale retailers (supermarkets). Farmers - intermediary traders - wholesalers - small-scale retailers (channel 2) is the channel pattern chosen by most farmers which are 50%. The most efficient channel pattern is channel 4 because it is the shortest channel with the lowest margin of Rp. 5,500 and the highest farmer's share value of 50%
Produktivitas Usaha Mikro dan Kecil Industri Makanan di Indonesia
Micro and small enterprises (SMEs) has a contributes to economic growth. Labour contributions in SMEs even more than ninety percent of the total labour. While most of the SMEs is in the processing industry. The objectives of this research is to measure labour productivity and to know factors that affecting technical efficiency on SMEs in the food industry. Samples collected from the survey then were continued with cleaning data until 2250 unit of samples were taken. Technical efficiency and factors that affecting were described by quantitative analysis method Stochastic Frontier Analysis. Results showed that more than half of enterprises has a efficient. About seventeen percent of business that have below average in technical effficiency values. While small enterprises more technically efficient than micro enterprises. Level of education, working hours and working day, market alocation and variabel of percentage of own capital had a significant on technical efficiency
Pengaruh Intensi Terhadap Keputusan Petani Menanam Bawang Merah di Kabupaten Pesisir Selatan
The aims of this study were: (1) to analyze the decision of farmers in Pesisir Selatan Regency to plant shallots, (2) to analyze the intention of farmers in Pesisir Selatan Regency to plant shallots, (3) to analyze the factors that influence the decision of farmers in Pesisir Selatan Regency to plant shallots. The research adopts the theory of planned behavior and the ERG motivation theory. The research was conducted in Pesisir Selatan Regency, West Sumatra Province. This study uses primary data, which was collected through structured interviews. The research respondents were 60 farmers in Pesisir Selatan Regency. The analysis used the descriptive method and partial least square (PLS) method. The results of the analysis showed that most of the farmers in Pesisir Selatan Regency decided not to plant shallots in the next season. The intention of farmers in Pesisir Selatan Regency to plant shallots is in the high category. The decision of farmers in Pesisir Selatan Regency to plant shallots is directly and significantly positively influenced by the intention of farmers to plant shallots; and the intention of farmers to plant shallots directly and significantly positively influenced by the social norms held by farmers. Social norms are the only factor that has an indirect and significant positive effect on the decision of farmers in Pesisir Selatan Regency to plant shallots.Shallot production in Pesisir Selatan Regency has the biggest fall off in West Sumatra Province by the decrease of the planting area. Based on the theory of planned behavior, the decrease in the planting area can be caused by a decrease in farmers' intention to plant shallots. This study aims to: (1) analyze the farmer's decision to plant shallots, (2) analyze farmer’s intention to plant shallots, (3) analyze the effect of intention on the farmer’s decision in Pesisir Selatan Regency to plant shallots. The research adopts the theory of planned behavior and the ERG motivation theory. The research was conducted in Pesisir Selatan Regency, West Sumatra Province. This study uses primary data, which was collected through structured interviews. The research respondents were 60 farmers in Pesisir Selatan Regency. The analysis used the descriptive method and partial least square (PLS) method. The results of the analysis showed that most of the farmers in Pesisir Selatan Regency decided to plant shallots in the next season. The intention of farmers in the Pesisir Selatan Regency to plant shallots is in the high category. The decision of farmers in Pesisir Selatan Regency to plant shallots is directly and significantly positively influenced by the intention of farmers to plant shallots for existence needs and growth needs; and the intention of farmers to plant shallots directly and significantly positively influenced by the social norms held by farmers. Social norms are the only factor that has an indirect and significant positive effect on the decision of farmers in the Pesisir Selatan Regency to plant shallots