Using Internet Videoconferencing to Connect Fashion Students With Apparel Industry Professionals

The purpose of this study was to explore the efficacy, benefits and student perceptions of using Internet videoconferencing and a web camera to connect college and university fashion students with apparel industry professionals. A total of 70 college and university fashion students, three instructors, and three apparel industry professionals participated in this introductory study. Data was collected through pre and post surveys from all three groups. Industry professionals were invited as guest speakers into the classroom via Internet videoconferencing using Skype and a web camera. The findings in the study indicated that students, instructors, and apparel industry professionals overwhelmingly benefited from this type of interaction. Although technical difficulties occurred, the effectiveness, cost, and overall benefits to the instructor, students, and industry professionals indicate a need to have this type of interaction regularly in the classroo

Students’ perceptions of video-conferencing in the classrooms in higher education

AbstractVideoconferencing technology is now considered as an advantageous way to connect with people anywhere in the world. Literature has indicated that it improves learning by meeting people that were previosly inaccessible due to several problems such as time and financial constraints (Dogget, 2008; Jian-Xiang, 1998; Martin, 2005). Despite its benefits, its success depends on various factors like tutors, students, and their attitudes to educational technology. This study aims to find out students’ perceptions of video-conferencing in higher education. Within the framework of this study, the second and third year students from English Language Teaching Department at Yildiz Technical University attended a videoconferencing class delivered by a native speaker of English related to their field for about thirty minutes. Adapted from Ashley's study (2010), pre -session and post-session surveys which included both short-answer and likert-scale type of questions were used. The results indicated that students tend to have a negative attitude towards both using video-conferencing in the class themselves and having videoconferencing in their classes at the university. The study is of vital importance as it can reveal how prospective English teachers will deal with technology in their own classes in the future

Preparing business students for workplace reality: using global virtual teams in logistics and SCM education

Purpose: This paper presents and examines the use and effects of global virtual teams as a tool in the logistics and supply chain management classroom to prepare students in a simulation environment for the demands of their future careers in the profession. Design/methodology/approach: Literature of logistics and supply chain management education is combined with streams from management learning literature. The way the tool of global virtual teams was applied is explained, followed by an analysis of quantitative and qualitative participant response data. From the data analysis the effects of individual factors in the design and application of the global virtual team are isolated and recommendations are extracted for future use of the tool. Findings: The paper finds that the application of global virtual teams helped participating students to develop the management skills required for a career in logistics and supply chain management. Although students perceived the international nature and the lose frame provided by the tool as challenges, most learning effects were caused by these challenges. The paper also shows that the set up by the involved educators is crucial for the learning effect in particular towards similar weights of the assessments and the number of group members from each geographical area. Research limitations/implications: The paper does not examine all potentially amendable factors but focusses on those that were seen as relevant and practically achievable under the available resources to ensure the tool can be easily scaled up by adding further institutions and participants. Originality/value: The paper is the first application of global virtual teams in logistics and supply chain management education. It provides the theoretical foundations and rationale for its application and is relevant to educators by giving them access to this tool for improvement of their students’ career preparedness

New Tools and Technology - Technology / Outreach

Karen S. Bruns: TNT: Teams for New Technology. Bruce Deyoung: The Webbook of Its Innovations in Extension. David R. Drake: It\u27s in the DNA, Why are Fruits Different? Scott V. Fedale: Technology Options for Distance Training and Communications. Julie M. Fox: Technology Enhanced Learning for New and Emerging Rural Entrepreneurs, Project Highlights. Kay Hendrickson: Fashion Institute --Linking Creativity, Technology, and the Apparel Industry. Barbara O\u27Neill: Tax Planning Strategies for Extension Educators. Scott D. Scheer: Connecting to 4-H Cloverbud Volunteers through an Educational Video Production. Jan Scholl: Video Flash Cards. Dewey Teel: Technologies Across Nebraska

Embedding High Definition Videoconferencing in Higher Education to Create Global Graduates

Study abroad programmes designed to meet industry needs for graduates with inter-cultural skills and a global outlook have low participation rates in Canada and Ireland due mainly to financial barriers. Embedding the use of High Definition Interactive Videoconferencing (HD IVC) in higher education has the potential to create ‘Global Graduates’ with the skills sought by employers today. The ‘Global Class’ is a concept which has been developed at Durham College, Canada. Using HD IVC, students from different countries can participate in a ninety-minute class facilitated by Durham College and led by an invited thought leader with expertise in a specific domain. This paper documents the specific experience of first year undergraduate students from the Institute of Technology, Blanchardstown (ITB), Dublin, who participated in a Global Class dealing with business ethics in November 2015. Feedback from a sample of the ITB students who participated in the class is encouraging. It points to an enriched cross-cultural learning environment, suggesting the approach provides a basis for the creation of ‘Global Graduates’. Additional research will serve to further validate the approach and the practicalities of deploying the concept systematically and persistently in course curricula

Technology as an economic catalyst in rural and depressed places in Massachusetts

This paper uses case studies, including two cities (Lynn and New Bedford), a sub-city district (Roxbury) and two towns in rural Franklin County (Greenfield and Orange), to examine the role of technology as a potential economic catalyst in rural and depressed places in Massachusetts. Though the five target areas vary in size, density, geographic area, demographic characteristics and economic resources, each exhibits chronic patterns of economic distress related to the decline of manufacturing, construction and other key industries

What is the impact of influencer marketing through Instagram, by promoting fitness apparel, on female consumer behaviour?

With the rise of influencer marketing, the fitness industry, especially regarding fitness apparel and fitness influencers due to a scarcity of studies surrounding this topic, more studies are needed. Therefore, this dissertation aims to be the beacon for brands to better understand the pertinence of influencer marketing and how to implement it to aid brand equity. Thus, the research question is “what is the impact of influencer marketing through Instagram, by promoting fitness apparel, on female consumer behaviour?”. My research aims to fill the gap of research surrounding these types of influencers. The study utilized a mixed methods approach which included an online survey and five 30min individual interviews. Findings suggest that most people are using Instagram and for their individual needs. The more people admitted to following influencers the more they had a positive connotation of the latter. Furthermore, fitness influencers reveal to have a big impact on consumer attitude which follows into a behaviour change. For instance, fitness influencers influence consumers to want to work out more, and seeing them as real and honest people, the consumer ends up feeling more close to the influencer which leads to an influence in consumers’decision making and a purchase intention. Not only fitness influencer’s relatability but motivational and inspiring content aids in the creation of a human brand leading more easily to a purchasing intention from consumers. Moreover, they are also decisive in consumers’ decision making process when purchasing fitness apparel by excluding other brands whom consumers’ favourite fitness influencers are not affiliated with. Hence, this study demonstrates that it is more likely that brand-micro-influencer collaboration increases the performance of the brand and thus brand equity compared to noncollaboration.Devido ao crescimento do marketing de influenciadores da indústria do fitness, especialmente no que toca a roupa de fitness e os respetivos influenciadores e à falta de estudos à volta deste assunto, achei pertinente investigar acerca deste tema. Para além de um interesse geral respetivamente ao fitness, existe uma escassez de estudos. Deste modo, esta dissertação tem como objetivo ajudar marcas a compreender a pertinência do marketing de influenciadores e como o implementar de forma a que complemente o valor da marca. A questão de partida permite, então, guiar as respostas perante esta escassez de estudos. A questão é, qual é o impacto do marketing de influenciadores através do Instagram, quando promovem roupa de fitness, no comportamento do consumidor feminino? A minha investigação permite preencher uma lacuna de estudos deste tipo de influenciadores. O meu estudo é composto por métodos mistos que incluem um questionário online e cinco entrevistas, individuais, de 30 minutos. Os resultados demonstram que a maioria das pessoas utiliza o Instagram para as suas necessidades próprias. Além do mais, quanto mais pessoas se registassem seguir influenciadores, mais se observava uma conotação positiva dos mesmos. Para além disto, os influenciadores demonstram ter uma grande influência sob a atitude dos consumidores que se transforma numa mudança de comportamento. Por exemplo, estes influenciadores influenciam consumidores a quererem treinar mais e estes, veem-nos como pessoas reais e honestas, o que por sua vez, fá-los sentirem-se mais próximos do influenciador em questão, o que influencia o processo da tomada de decisão do consumidor e a sua intenção de compra. Adicionalmente, não só a identificação, mas também o conteúdo motivacional e inspiracional ajudam na criação de uma marca humana que como consequência facilita uma intenção de compra nos consumidores. Ademais, os influenciadores de fitness também são decisivos no processo da tomada de decisão dos consumidores antes da compra, ao fazerem o consumidor excluir outras marcas, neste caso, com que a sua influenciadora preferida não se relacione. Como conclusão, este estudo evidencia que é mais provável uma colaboração entre uma marca e uma microinfluenciadora aumentar a performance da marca significativamente e, por isto, o valor da marca, do que uma campanha de marketing sem a colaboração da mesma

Oregon Quarterly : 2022, Vol. 101, No. 2 (Winter)

51 pagesFeatured: Teaching by Design: Trygve Faste, the Tim and Mary Boyle Chair in Material Studies and Product Design, applies professional, artistic background to his teaching / by Ed Dorsch -- Let's Not Talk About Weight: UO researchers say focus should be on activity, diet, and support to improve health for all ages, genders, and sizes / by Rosemary Howe Camozz

Fashion Communication in the Digital Age

This is an open access book. FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field. These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely: - to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication; - to share methodological approaches; - to expand the dialogue between communications studies and fashion-related disciplines; - to encourage junior researchers to pursue their scientific interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation