25,692 research outputs found

    Marketing City-Owned Properties

    Get PDF
    An effective housing strategy must incorporate efficient disposition of city-owned property. A successful disposition program should include a marketing campaign that facilitates the transfer of city-owned property to productive use. Last year, the City of Buffalo initiated a marketing program that assisted in the sale of 125 homes. A major component of this marketing program was a catalog of City-owned homes. The City distributed the catalog to local nonprofits, community organizations, neighborhood block clubs, and posted it on the City’s website. Every home featured in the catalog was sold. The City is in the process of producing a 2008 catalog and anticipates that this year’s catalog will be available by the middle of May

    Leeds and the Northern Arts Prize

    Get PDF
    Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration. This exploratory study of the marketing of the contemporary visual arts in Leeds has, as its background narrative, the emergence of BritArt. Design/methodology/approach - The growth of contemporary visual arts provides the context for a case study of the Northern Art Prize, which was first awarded in 2007. Findings - The study found a number of factors for success that can aid urban renewal and city regeneration. Private sector marketing expertise levered into the management of the project was one critical success factor. Another was that private sector funding freed up marketers and artists and allowed risk-taking. Participants highlighted a lack of vision for the contemporary visual arts in the city and region and a strong desire for new collaborative working and new governance structures for the delivery of arts marketing and cultural tourism. Originality/value - The Northern Art Prize offers much for the marketing of contemporary visual arts, cultural tourism, city branding and urban renewal. Investing in and marketing of the arts is argued to serve as a stimulus that can bring a range of benefits for the business and wider community. Marketing, especially arts marketing, can help deliver social, economic and urban regeneration

    Consolidated text on the plan and report through proposed 10th plan amendment : City of Oregon City

    Get PDF
    58 pp. Adopted August 29, 2007. Maps, tables. Captured October 30, 2008.This Urban Renewal Plan, originally adopted December 19,1990, is the Urban Renewal Plan for the Downtown area in Oregon City, Oregon. This Plan is the only urban renewal plan for the Downtown area. The Plan is being updated to reflect changes in the scope of projects in the project area (See Exhibits 1 and 3) in response to the Oregon City Futures Report prepared by Leland Consulting Group and StastnyBrun Architects, Inc., dated October 2004, and to increase the maximum amount of indebtedness to complete the Plan. [From the document

    City marketing: Development plan for the municipality of Heraklion, Crete

    Full text link
    Nowadays at a time which is characterized by the globalization and the economic crisis, the cities seek new ways to become competitive by demonstrating their comparative advantages. The competitiveness of the city however, cannot be enhanced only via spatial planning regulation. For that purpose, cities' consistent strategy for getting established as their users' preference, is to keep, highlight and project their special features that render them unique. Their weapon is the Strategic plan of City Marketing that aims to improve the city's image. City Marketing is not just a means of projecting the city to the general public. More importantly, it serves as a recourse for all those cities who have lost their identity, directing thus their growth according to a common vision. City Marketing is more useful today than at any other time period. The internationalization of the economy and the productive changes in the productive structure, mainly of the developed regions, have contributed to the creation of an interdependent competitive economic system in the cities, with the attraction of residents-investors-visitors as a reward. Modern consumers gradually become more and more experienced, mature, independent, demanding and sophisticated, and as a result they have high expectations from the cities that they live in-invest in-visit. Therefore, it became crucial to develop a Strategic City Marketing plan for the city of Helaklion in Crete, using as a guideline the modern perception of Strategic City Marketing. The ultimate goal was to provide the foundation, necessary for formulating a City Marketing plan, which would be based on the participatory process, so that it's modern conceptual content could be verified. By means of this plan, the city's advantages and disadvantages have emerged, as well as the needs and the wishes of all the demographic groups involved, so that the vision, the objectives and the implementation strategies could be formulated. Finally, as a culmination of this project, stands the creation of the city's brand-name, in order to showcase the identity of the city of Heraklion

    Gettysburg: Our College\u27s Magazine Spring 2018

    Full text link
    From the President Janet Morgan Riggs \u2777 Table of Contents News @ Gettysburg: Majestic Nears 100 (Jean LeGros \u2773) Prof Notes: Christopher Fee (Professor Chris Fee) What to Explore in Computer Science? Jordan Marks \u2718 The 411 (Troy Datcher \u2790) Day to Lead: Conservatory (Professor James Day) Scholars and Authors Snapshots Discovery, Diversity and Excellence in Music Prized Prof. (Avner Dorman) Media Notes Gettysburgreat: What will Gettysburgreat look like? Litigating for Good (Julius Redd \u2707) Dichotomies Illustrated (Zoe Yeoh \u2718) Conversations Determined to Travel: Rejection Drove David Zapate \u2794 Worldwide Kasey Varner \u2714 Complex Memories: The Vietnam War Era Kasey Varner \u2714 Gettysburg Remembers Making it in Marketing: A Strategic Blend of Majors Helps Elise Sondhem \u2715 Drive Big Brands Kasey Varner \u2714 A Horse of Course: Professor Koren Lipsett Karina Sitkus What Students Do: Speaking Arabic (Spencer King ’19, Marley Dizney Swanson ’18) What Makes Gettysburg Great: Studying Salamanders (Professor Ryan Kerney) Work that Makes a Difference: Coming Together (Chentese Stewart-Garner ’18) Save the Dates Class Notes In Memory Parting Shot: a Question of Quality Nancy Springer \u2770https://cupola.gettysburg.edu/gburgmag/1013/thumbnail.jp

    Gettysburg: Our College\u27s Magazine Spring 2017

    Full text link
    From the President Janet Morgan Riggs \u2777 Table of Contents The Win-Win of Giving (Angela Gravino Estes \u2764, Jere Estes \u2765) Prof Notes: Len Goldberg A Career Connector Returns (Rachel Fry \u2715) The 411: Bruce Chamberlin \u2786 The Sights and Sounds of Other Times (Professor Christopher D\u27Addario) Envisioning the Future of the Finance Industry (Eric Allyn P\u2716, Andy Larkin \u2786, Chris Matthaei \u2701, Daria Lo Presti Wallach \u2776) Gettysburgreat: The Campaign for Our College U.S. Department of State Selects Eisenhower Institute Fellows for Diplomacy Lab LAX Top Honor (Carol Daly Cantele \u2783) Kudos from Coaches Conversations We Are All Gettysburg (Darrien Davenport) A Sense of a Place, a Spirit of Place (Christopher Hann) Florida Diaries (Professor Amer Kobaslija, David Rampersad Jr. \u2717) Finding Future Founders (Kasey Varner \u2714) From Gettysburg: A Diploma and a Byline Carina Sitkus Do Great Work: Velkommen Welcome (Julie Welde \u2718, Peter Yergeu \u2718) Do Great Work: Teaching, Learning, and Creative Work (Professor Avner Dorman) Do Great Work: Clean and Green and True to Herself (Tess Barton O\u27Brien \u2706) Save the Dates Class Notes In Memoryhttps://cupola.gettysburg.edu/gburgmag/1010/thumbnail.jp

    Gettysburg: Our College\u27s Magazine Winter 2015

    Full text link
    Table of Contents: From the President Janet Morgan Riggs \u2777 Scholarship Expands Access to STEM Fields (Diane Allwardt Trobaugh \u2767) Office Hours: Prof. Florence Ramond Jurney Budding Entrepreneur Helps Buyers Find Sellers (Wei Xiong \u2715, Prof. Cliff Presser) Board of Trustees Appoints Two (James Banks Jr. \u2780, Troy Datcher \u2790) The 411: Lauren Wise Bright \u2790 Bullets Play LAX for Turkey and Thailand (Jake Adoni \u2716, Reed Barbe \u2716, Bijan Firouzan \u2715) The Changing Future of Farming (Enzo Pinga \u2711) Frank Arbogast \u2716 Creating a Culture of Success Beth O\u27Boyle \u2798 Coach Credits Current and Past Bullets for NCAA Bid (Matt Garrett) Lincoln Trophy and F&M History Media Notes Conversations No Major No Problem: Gettysburg Grads Find Liberal Arts Education is Perfect Preparation for Careers in Communications Nikki Rhoads Contemporary Impressions (Geoffrey Jackson \u2791) Connecting the Dots: How a Dead African Rhino is a Threat to U.S. National Security (Prof. Shirley Anne Warshaw, Keith J. Masback \u2787) Better Fuel for the Fire: Improving Global Health One Hearth at a Time (Brady Luceno \u2708, Prof. Lisa Portmess) What Students Do (Prof. Steve Siviy) What Makes Gettysburg Great (Prof. William D. Bowman) Work That Makes a Difference (Benjamin Constable \u2713) Class Notes Life Unexpected Kathryn Rossetter \u2773https://cupola.gettysburg.edu/gburgmag/1003/thumbnail.jp

    Online marketing by local government in Australia and the United States

    Full text link
    The study reported in this paper involves a comparison audit of local government websites in two states of Australia with county and city level government in two states of the United States of America, using the Marketing Readiness of Website Indicator (MRWI). The hypothesised more highly rated Web use in marketing by United States local government relative to Australian local government (LGA) is not supported. Californian counties, NSW and Victorian LGAs generally employ the Web in a more capable manner in marketing than Californian cities and Alabama counties and cities.<br /
    • …
    corecore