PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR (Studi Pada Konsumen Honda Beat di Kecamatan Sukun, Kota Malang)

The Influence of Brand Image on Purchase Decision, the Influence of Product Quality on Purchase Decision, and the Dominant Influence between Brand Image and Product Quality on Purchase Decision. This research was conducted in the Sukun District of Malang City. The population used in this study was consumers of Honda Beat motorcycles, with a sample of 120 respondents. Respondent characteristics are consumers located in the Sukun District, Malang City, consumers who first purchased the Honda Beat, aged 25-60 years, and consumers who already have a job. This study used a non-probability sampling technique with purposive sampling. Data collection technique used an online questionnaire. This study used multiple linear regression analysis processed with SPSS 25 program. The results of this study found that brand image has a positive and significant influence on purchase decision. Product quality has a positive and significant influence on purchase decision. Product quality has a more dominant influence on purchase decision

Home buyers' purchase decision framework for Klang Valley, Malaysia

To solve the property overhang issues in Malaysian housing market, housing developers require answers and solutions for housing attributes and services to increase their sales. However, previous researchers only focused on one aspect while studying house buyers' purchase-decision. So, to overcome the problems of property overhang and low satisfaction-level, this research aims to investigate the housingpurchase factors, homebuyers' demographic, purchase decision and satisfaction. The chosen research method is Quantitative method as there is a large sample of population. Finally, it has developed a Home Buyers' Purchase Decision Framework for the home buyers in Klang Valley. The researcher has collected data using SurveyMonkey, an online survey tool and has developed a questionnaire specifically to Klang Valley residents for their opinions on housing purchase factors, purchase decision and post-purchase satisfaction. A total of 417 questionnaires were returned from the 2,000 distributed. Then, the data was analyzed using logistic regression, multivariate analysis of variance and multiple linear regression. This result is then validated by 24 respondents to increase the accuracy. The findings show that home buyers’ purchase decision are influenced by all house purchase factors: house structure, spaces, finance, location, and neighbourhood. However, gender, marital status, and family income of home buyer do not influence house purchase decision and financial factors do not have significant influence on home buyers' satisfaction. The results will make contributions to the Malaysian residential housing industry, give the housing developers a wider comprehension of their consumers and lay a foundation for the housing industry to improve. For the recent years, this research is the only known study that develops homebuyers' purchase-decision framework for Klang Valley housing market. Thus, this study contributes to the knowledge of homebuyers decision-making processes for the housing market in Malaysia

A Flexible Class of Purchase Incidence Models

Purchase incidence models estimated on household scanner panel data typically assume the household's decision interval to be one week. However, it is well known in the econometrics literature that discrete-time models are highly sensitive to the assumed time interval of decision-making. In this study we investigate the consequences of endogenizing the household's decision interval, instead of restricting it to be one week. We characterize the household's random utility maximization problem, and therefore its purchase likelihood function, as a function of the household's decision interval. Such a flexible purchase incidence model is then used to explicitly estimate households' decision intervals in addition to their response to marketing activity and their baseline hazard functions. The proposed model of purchase incidence not only nests traditionally used choice models (such as the binary logit model) and hazard models (such as the discrete hazard model), but also allows for a gamut of more flexible parametric specifications. We estimate the proposed model across four category-level scanner panel datasets and find that the traditional assumption of restricting the household's decision interval to be one week may be too restrictive. We find that households are not only quite heterogeneous in their decision intervals but often have decision intervals longer than a week. From a managerial perspective, we show that estimated price elasticities are systematically understated if one does not allow for the effects of decision intervals. We demonstrate, using a fourth product category, that the results obtained from the category-level analyses generalize to the context of a full model of purchase incidence and brand choice.Decision intervals, Purchase incidence models, Choice models, Logit, Hazard ,

Ethical Dimensions in Clothing Purchase

It is widely reported that consumer interest in environmental and ethical issues is growing. Evidence suggests that ethical considerations are now impacting on a broad range of consumption decisions. The focus of this paper is the impact such concerns may hold in clothing purchase decision making. Through an inductive qualitative approach, clothing purchase decision making has been explored before discussing consumers’ knowledge and concern of ethical issues within the supply chain. Any impact that these concerns may exert has been discussed. It is identified that although there is widespread knowledge and understanding of the ethical issues that may be present in the manufacture of clothing, these concerns do not play a primary role in consumers’ selection of items. Product attributes such as colour, style and fit dominate the decision making process in most cases. Despite this, ethical considerations can be seen to impact on the consumer in three key ways: initial boycott of particular products or brands; influencing final purchase decisions if items are similar on other criteria and, impacting on post-purchase satisfaction with the product

Pengaruh Citra Merek (Brand Image) dan Harga terhadap Keputusan Pembelian Konsumen (Survei pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Administrasi Universitas Brawijaya Malang Tahun Angkatan 2013/2014 dan 2014/2015 Pengguna Kartu Pra-b

This study is aim to understand and explain : Significance of the influence of corporate image variable, consumers image variable, product image variable, price variable on consumer purchase decision all together; Significance of the influence of corporate image variable on consumer purchase decision; Significance of the influence of consumers image variable on consumer purchase decision; Significance of the influence of product image variable on consumer purchase decision; Significance of the influence of price variable on consumer purchase decision. The result of this research are : corporate image, consumers image, product image and price have significant and positive influence all together (simultaneously) on consumer purchase decision; corporate image have significant and positive influence on consumer purchase decision; consumer image have significant and positive influence on consumer purchase decision; product image have significant and positive influence on consumer purchase decision; price have significant and positive influence on consumer purchase decision

Outsourcing and offshoring of business services: how important is ICT?

This paper considers the impact that information and communication technology (ICT) has on firms' choices over organisational form. In particular, the decision over whether to produce in-house or outsource services, and the decision over the location of activity. ICT reduces the transaction and adjustment costs of moving activity outside the firm, and of carrying it out at greater geographic distance. We find that more ICT-intensive firms purchase a greater amount of services on the market and they are more likely to purchase offshore than less ICT-intensive firms

WHAT DETERMINES THE USE OF BRANDS AND SEALS OF APPROVAL AS EXTRINSIC QUALITY CUES IN CONSUMERS’ PORK PURCHASE DECISION?

In today’s saturated food markets with increasingly homogeneous products food quality provides an opportunity for product differentiation. We want to answer the question what determines the use of extrinsic quality cues (brands, seals of approval) in consumers’ pork purchase decision. Therefore, we accomplished a consumer survey (n=767) at different German retailers. The results show that consumers’ pork purchase at small supermarkets, use of household leaflets to make purchase decisions and modest income level determines the use of seals of approval. Consumers who buy pork at small supermarkets and discounters, and who use household leaflets use brands.Extrinsic quality cues, brand, seal of approval, pork, purchase decision-making, Germany., Food Consumption/Nutrition/Food Safety,

Pengaruh Bauran Promosi Keputusan Pembelian Dan Kepuasan Pelanggan (Survei Pada Mahasiswa Binus University Yang Menggunakan Jasa Go-jek Di Jakarta)

This research aims to clarify the influence of advertising to purchase decision, the influence of sales promotion to the purchase decision the influence of direct marketing to the purchase decision, the influence of purchase decision to satisfaction. This type of research is explanatory with quantitative approach. Variables in this research are advertising, sales promotion, direct marketing, purchase decision, and satisfaction. Population in this research are students of BinusUniversity, who are using Go-jek in Jakarta. This research use 112 people as samples which are chosen by purposive sampling, and use questionnaire as data collection methods. This research also use descriptive analysis and path analysis methods to analyze the data. The results showed that Advertising (X1) has a direct influence on Purchase Decision (Z), Sales Promotion (X2) has a direct influence on Purchase Decision (Z), Direct Marketing (X3) has a direct influence on Purchase Decision (Z) And Purchase Decision (Z) has a positive influence on Customer Satisfaction (Y). Kеywords: Advertising, Sales Promotion, Direct Marketing, Purchase Decision, Satisfactio

Factors Affecting Crop Insurance Purchase Decisions in Northern Illinois

When making crop insurance purchase decisions, farmers must consider multiple factors. This paper examines such factors through the use of a survey conducted in a 42 county region of Northern Illinois during 2005. Participants were asked who most influenced their crop insurance purchase decision and if the availability of a Premium Discount Plan (PDP) affected their decision. Respondents indicated that they generally made crop insurance purchase decisions independently, and that the availability of a PDP influenced about 25% of the decisions made. Questions about the importance of ten specific purchase factors were also asked in two distinct groups of five factors each. In one group of factors, price of the insurance was found to be more important than the probability of receiving a claim payment. The other group of factors revealed that government subsidization of premium and weather concerns were highly important to survey participants. Results have also been summarized according to the risk attitude of respondents. Crop insurance participation, plan and coverage level, and other demographic data were collected as well. Further analysis will be conducted to determine relationships between purchase decision factors and the characteristics of the respondents.Risk and Uncertainty,