TINGKAT PENGETAHUAN REMAJA SURABAYA TENTANG ISI PESAN IKLAN BKKBN (Studi Deskriptif Tingkat Pengetahuan Remaja Surabaya Tentang Isi pesan Iklan BKKBN Di Televisi Versi “Shiren Sungkar Dan Teuku Wisnu)

One form of media to convey messages is television advertising. One of the frequent public service announcements aired by television stations in Indonesia is a public service announcement about the BKKBN Version " Shireen Sungkar and Teuku Wisnu ". The purpose of this study to determine how the level of knowledge of young people in Surabaya on the content of the message BKKBN public service ads on television version "Shireen Sungkar and Teuku Wisnu". The population in this study were adolescents 15-24 years old Surabaya, sample in this study of 100 people remaja.Teknik sampling in this study is using multistage cluster random sampling. Analysis techniques in this study using a frequency distribution. The results of this study is the knowledge level of adolescents Surabaya is the category of being it is shown that the level of knowledge of adolescents about the content of public service ads BKKBN "version of Shiren Sungkar and Teuku Wisnu on teen television quite understand the message conveyed by the advertising community service BKKBN" version of Shiren Sungkar and Teuku Wisnu

TINGKAT PENGETAHUAN IBU RUMAH TANGGA DI SURABAYA TENTANG IKLAN LAYANAN MASYARAKAT “JAMPERSAL” DI TELEVISI (Studi Deskriptif Tingkat Pengetahuan Ibu Rumah Tangga Di Keluruhan Sawahan Surabaya Tentang Iklan Layanan Masyarakat “Jampersal” Di Televisi)

Advertising is considered as an effective message delivery technique. One of the public service ads "Jampersal" is currently often aired on television stations, which contains about guarantee delivery for the citizens less able. The purpose of this study was to determine how the level of knowledge housewife in surabaya about the public service ads version "Jampersal" on television. This research uses descriptive quantitative methods. Population from which the respondents in this study is the housewife who was married and registred by the state, amounting to 124 people. Sampling technique using nonprobability sampling with accidental sampling method. Techniques of data analysis in this study using a frequency table. The results of this study is the knowledge level of public are mostly located in the high category, it shows that the knowledge of housewife about the message of public service adsJ ampersal fully comprehend and understan

PEMAKNAAN IKLAN LAYANAN MASYARAKAT “VERSI LALU LINTAS KERETA API”( STUDI SEMIOTIK TENTANG IKLAN LAYANAN MASYARAKAT “ VERSI LALU LINTASKERETA API” DI TELEVISI)

Background This problem is due to land transport accidents highest in comparison with sea and air transport. Thus the need for treatment to reduce the number of deaths and accidents on the railway track record of Transportation api.Kementrian deaths due to accidents on the highest railway crossings. Thus the Ministry of Transportation issued a solution that is showing and displaying Public Service Ads on Television The purpose of this research is and to determine the level of public knowledge about the contents of the message public service version of the railway track. The problem is in the public service ads warning version of the railway track based on the interest of researchers in the global phenomenon of the rise of road users who are violating traffic regulations train. Where in semiotic studies can be obtained a clear understanding of the meaning of the advertising message or messages conveyed by the advertisers and shown to the public. The theory used in this study is the electronic media advertising (television), public service, verbal communication, communication as a symbolic process, the use of color in the electronic media advertising, the notion of mother and child in the car and explanation of the importance of compliance with the train track fire. From the results of this study indicate that the television ads showing at a glance that there are some ad's message is missed by the community and in the end have not received complete information

Perancangan Iklan Layanan Masyarakat Tentang Darurat Kekerasan Seksual

Public service ads as an object of research aims to provide socialization and disseminate the importance of not blaming the victim's clothes in an incident of sexual violence. The stigma about skimpy outfit is an invitation to sexual violence, which is the basic reason researcher want to explore this topic as research object and the reason this research was made. Sexual violence can happen to anyone, anytime and anywhere. It doesn't matter, if they are skimpy or covered. Even in some cases, their own families can also be victims. This research uses a qualitative method. In the process of preparing this public service ads, researchers anxious to make some media as a means of information facilities public service ads, such as with posters, billboards, totebags, pins, and digital flyers, to make it easier, faster, and kindly for the public to know and see, especially women, as well as parents who always take care of their children from it

Public Health Rep

Public service advertisements have been used by many in hopes of "selling" good health behaviors. But selling good behavior--even if it could be done more effectively--is not the best goal for using mass media to prevent health problems. Personal behavior is only part of what determines health status. Social conditions and the physical environment are important determinants of health that are usually ignored by health promotion advertising. Public service advertising may be doing more harm than good if it is diverting attention from more effective socially based health promotion strategies. Counter-ads are one communications strategy that could be used to promote a broader responsibility for rectifying health problems. In the tradition of advocacy advertising directly promoting policy rather than products, counter-ads promote views consistent with a public health perspective. Counter-ads set the agenda for health issues, conferring status on policy-oriented strategies for addressing health problems. The primary purpose of counter-ads is to challenge the dominant view that public health problems reflect personal health habits. They are controversial because they place health issues in a social and political context. Advertising strategies for health promotion range over a spectrum from individually oriented public service advertising to socially oriented counter-advertising. The recent anti-tobacco campaign from the California Department of Health Services represents advertisements across the spectrum. Counter-ads that focus on a politically controversial definition for health problems are an appropriate and necessary alternative to public service advertising.8265756PMCnul

TINGKAT PENGETAHUAN MASYARAKAT SURABAYA TENTANG IKLAN LAYANAN MASYARAKAT PERINGATAN DI PERLINTASAN KERETA API (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Isi Pesan Iklan Layanan Masyarakat Peringatan Di Perlintasan Kereta Api di Televisi)

Advertising is the process of delivering a message or information to some or all audiences by using media. Problems that often occur when this number of accidents that occur on railway crossings in Indonesia. Objectives to be achieved in this study was to determine how the level of public knowledge about the contents of the message Surabaya public service ads warning at railroad crossings on television. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the contents of the message about the public service ads warning at railway crossings is high. The high level of knowledge of the respondents indicate the success of the government in conveying messages through community service

TINGKAT PENGETAHUAN MASYARAKAT TENTANG IKLAN LAYANAN MASYRAKAT ”E-KTP” di TELEVISI (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Iklan Layanan Masyrakat ”E-KTP” Di Televisi)

The ads is divided into commercial and public service adsProblems that often occur at this time as a result of the large number of population is a matter of Administration population. The existence of the double identity of ownership of the government initiative to make the conduct of the program “E-KTP”. Objectives to be achieved in this study was to determine how the level of public knowledge about the public service ads Surabaya “E-KTP” on TV. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the content of public service messages about the of the “E-KTP” cards is high. The number of respondents who are at high category of things here showed high knowledge of respondents to sosialitation “E-KT

PERANCANGAN IKLAN LAYANAN MASYARAKAT MENCEGAH KEBAKARAN HUTAN DI PALEMBANG SUMATERA SELATAN

Public Service Ads (PSAs) are ads that present social messages that are ready to raise public awareness of the goods they should have, whose conditions can be aligned and public life. This Community Service advertisement is very sociable that emphasizes the interest of the community who likes to instil awareness of the community about important social issues. The choice of design themes of Public Service Ads serves to inform the government and the public. Expected by the design of this ad more than what we want and prepare for fire hazard. Key words: Public Service Ads, Forest Fires