Digitalisasi UMKM Bidang Kuliner terhadap Pertumbuhan Ekonomi

In this era of development, the engineering of ideas can start from a small place and then grow into a bigger one and become a company that affects millions of people around them. Culinary SMEs can now take advantage of the innovations provided by Gojek. Especially in the food delivery service, namely GoFood. Departing from that, Grab launched the GrabMerchant application which is specifically designed to help MSME owners (Micro, Small and Medium Enterprises) digitize their business. It is desirable that on this occasion the article is also designed as a learning material and informs that technological developments can digitize micro, small and medium enterprises for economic growth so that SMEs in the community can increase by using Grab and GojekGrab Indonesia with food. delivery service feature - GrabFood offers delivery services at quite competitive prices. The research explains that GrabFood merchant partners and GrabKios agents experienced a 35% and 17% increase in sales respectively after joining Grab, and 12% of GrabFood's merchant partners said they were inspired to start their business because of GrabFood. As the business of GrabKios merchant partners and agents grows, they also accept Grab workers from their community. Overall, the main benefits that SMEs feel from partnering with GoFood are GoFood promotion opportunities, expansion of market access, ease of operation through the GoBiz application, and entrepreneurship training. Moreover, 3 out of 4 partner MSMEs get GoFood commissions according to the profits received. On this occasion, the author of the article wants to introduce the digitization of micro, small and medium enterprises to technological developments by utilizing third parties, namely companies engaged in digital transportation services that have the convenience of developing micro, small and medium enterprises. companies with offers and policies that certainly increase economic growth, it is time for MSMEs to develop with digitalization in the 4.0 era which will soon reach 5.

PENGARUH KREATIVITAS DAN INOVASI PRODUK TERHADAP KEBERHASILAN USAHA (STUDI KASUS PADAUMKM DIPADEMANGAN JAKARTA UTARA)

SMEs in Pademangan North Jakarta have a huge sales in culinary along the road of Pademangan IV, Pademangan North Jakarta. SMEsin Pademnagan North Jakarta are enterprises in culinary with focus in food and beverage processing, theses SMEs in Pademangan North Jakarta offers beverages and food with different wide range of products, and distinctive taste, delicious and enjoyable. These SMEs in Pademangan North Jakarta should be ready to compete with culinary products in other areas, so the SMEs in Pademangan North Jakarta should be more careful in designing their marketing strategies in order to attract consumer’s interest. One way in order to grab the market shares is by winning the custumers as many as possible. The enterpreneurs will be succesful in winning the customers in huge number if they are considered to able to provide satisfaction for the customers. The research method is quantitive descriptive analysis. Population in this research is those who own SMEs in Pademangan North Jakarta. Using the theory of Haier with total number of samples 135 SMEs. There is a partial significant influence between creativity toward the success of the business. This is indicated from the result of Tcount 20,708 > value of Ttable 1.656 then the Ho1 is rejected and Ha1 is accepted. There is a significant influence between innovation of the products toward the success of the business. Partial significant in SMES in Padengan North Jakarta this is due to value of Tcount > Ttable 3,07.This has proven that HO3 is rejected and Ha3 is accepted. Meaning thatthere is the influence of creativity and innovation of the products simultaneously toward the success of the business significantly in SMEs in Pademangan North Jakarta. This research has examined 80,9% and the remaining 19,1% was not examined in this research

The Importance of Online Transportation Effectiveness for Business Resistance Strategies During the Covid-19 Pandemic

The stress on remote working during the Covid-19 pandemic, to prevent the spread of the disease, has contributed to global economic uncertainty during 2020, and this has detrimentally impacted micro, small and medium enterprises (MSMEs) to a significant extent. This has an impact on economic instability and one of those affected is MSMEs. For this reason, a survival strategy is needed to enable MSMEs to survive. One potential option is to collaborate with online transport services. This study combines qualitative research methods with exploratory steps with participatory observation techniques. Using UKMK and Grab Food as a case study, this article proposes that MSMEs look to involve themselves in e-commerce, focusing on digital marketing and collaboration opportunities to establish and optimize customer relationships. Keywords: Online Transportation, Grab Food, Covid-1

Online Food Delivery Application

Purpose: This study aims to review how effective the online food delivery application is that is used to optimize MSME income in the culinary field, especially at Seblak Incezz Rejomulyo, Kediri City. Design/methodology/approach: This is a qualitative study that employs an analytical descriptive approach. The analytical-descriptive approach was chosen because it provides an explanation or elaboration regarding variable objects obtained from the data that has been collected. Findings: The use of online food delivery services is effective in optimizing sales volume at Seblak Incezz Rejomulyo, Kediri City. In the end, the more sales increase, the entity's income will also increase. Research limitations/implications: Only focus on one sector of SMEs, so the results cannot be compared with SMEs in other fields. Practical implications: This research shows that MSMEs need to adapt according to technological developments. This will eventually have an effect on the sustainability of MSMEs because it can increase sales and income for MSMEs.  Originality/value: Seblak Incezz is one of the MSMEs in the culinary field in the city of Kediri, which is growing from year to year. Paper type: Research Pape

Model Performance Supported SMEs Strategy-Based Applications Through E-Money Gofood Business Customer Satisfaction and Grabfood

Advances in technology and modern lifestyle makes many emerging companies based financial technology (fintech), which offers various facilities through the application of e-based money where consumers are increasingly spoiled for culinary choice is especially promising business. This study aimed to determine the effect of the use of marketing strategies culinary SMEs belonging to the culinary application providers gofood and grabfood on its business performance through customer satisfaction service user business applications. Gofood and grabfood is a leading provider of Indonesia's biggest culinary applications so that users of these applications are very many in number. This study uses a sampling method in which samples used were 110 respondents business owners (business customers), which are small and medium businesses that have joined and cooperated with gofood and grabfood applications. This study has found that there is a direct or indirect effect of a positive and significant marketing strategy in which direct influence on the performance of SMEs has a percentage of 15.76%, while the influence of marketing strategies on the performance of SMEs through business customer satisfaction by 11.46%, while the influence overall 84.9%. From the research, it is recommended businesses (SMEs) can be more creative in creating a product presentation, updating prices, and provide promotional package that is more diverse and this strategy was evaluated in a certain period of time, other than that businesses can utilize the features of merchant review to assess the results business in the eyes of end consumers and improve the brand image of their business

Commission Deductions from Online Food Delivery Sales for MSMEs from the Perspective of Positive Law and Islamic Law

Indonesia leads the top rank in Southeast Asia in relation to Gross Merchandise Value (GMV) for online food delivery (OFD) services, recording a GMV of US$ 4.6 billion in 2023. Online food delivery platforms like GoFood, GrabFood, and ShopeeFood have become integral to the lifestyle in major cities, including Malang. These platforms offer consumers convenience when ordering food from various restaurants. However, they also impose commission cuts on every sales transaction to OFD partners, which are often seen as burdensome. This study aims to analyze sales commission cuts on OFD platforms from the perspective of Trade Ministry Regulation Number 70 Year 2019 on Direct Distribution of Goods and the Fatwa DSN-MUI No. 113/DSN-MUI/IX/2017 on Wakalah Bi Al-Ujrah Contract. The method used is empirical juridical with a qualitative approach. The research findings indicate: 1. There needs to be more satisfaction among business operators or OFD partners in Lowokwaru, Malang, regarding the increase in commission cuts. The commission cut mechanisms on the GoFood platform are 20% + Rp. 1,000 per sale, GrabFood is 30% per sale, and ShopeeFood is 25% per sale. 2. According to Trade Ministry Regulation Number 70 Year 2019 on Direct Distribution of Goods, as long as the commission cuts by the three platforms (GoFood, GrabFood, and ShopeeFood) do not exceed 40%, such commission cuts are allowed. Whereas under Fatwa DSN-MUI No. 113/DSN-MUI/IX/2017 on Wakalah Bi Al-Ujrah Contract, commission cuts are permissible provided they meet certain established conditions. Yet, the third condition regarding ujrah has to be fully executed because neither party has agreed on commission increases

The Impact of the Policy of Imposing Restrictions on Community Activities of Culinary Business Actors in the Coastal Area of Manado City

Activity restrictions are an effort made by the government in controlling Covid 19 and regulating community activities in various aspects of their lives. Business management is one of the restricted community activities. Culinary business community activities are part of the implementation of this policy. This study was conducted to analyze the impact of the policy of imposing restrictions on the activities of the culinary business community in the Coastal Area of Manado City. Data were collected directly through interviews with business actors and city governments who have responsibilities in micro, small and medium enterprises, made direct observations of various activities carried out in culinary business management and electronically collected documents on various publications related to research topics. . The data were analyzed inductively so that it was found that the policy of imposing restrictions on the activities of the culinary business community had a bad impact due to a decrease in income and an increase in expenses related to the price of business raw materials. However, it has a good impact in terms of managing business activities, especially in marketing because culinary business actors apply drive-thru sales systems and digital marketing

The use of information technology by restaurants in Joglosemar, the mainstay city of Indonesian culinary

According to the Indonesian Ministry of Tourism, Yogyakarta, Surakarta, Semarang (Joglosemar) are top culinary destinations in Indonesia, with information technology (IT) needed to strengthen its development. Therefore, this study examines IT's adaptation in restaurants owned by micro, small, and medium enterprises (MSMEs) at Joglosemar. This is a descriptive research with data obtained from 200 restaurants each in three cities through questionnaires, interviews, and observation, culminating in 600 restaurants. The result showed that restaurants adopt IT contact (92%), online transportation partner (81%), non-cash cashier payment (66%), IT cashier (61%), Wi-Fi (57%), and large orders-outside restaurant (49%) to improve their performance. This research contributes to providing a current overview of the development of IT restaurants in Indonesia, therefore it is expected to enable the entrepreneur to be more ready to face the business competition in the digital era. This research is limited to Joglosemar, therefore further study needs to investigate other top culinary cities. Secondly, this is a descriptive research on the adoption of IT by restaurants in Joglosemar, therefore further study needs to elaborate on the determinants factors of adoption of IT by restaurants and its effects on performance. 

Digital marketing strategic training in smes developed at the department of trade and industry of Bandung City

Digital marketing is used by many business people around the world, from small-scale SMEs to large ones. One of the solutions offered is digital marketing strategy training, which is an alternative for SMEs with limited promotional budgets. The use of social media such as Facebook, Instagram, and websites is an alternative that can be used to create a brand image and digital and social media presence for the customer journey through sales and marketing funnels. This research aims to get digital marketing strategy training for SMEs developed at the Bandung City Trade and Industry Service. With this training, community empowerment programs related to the implementation of digital marketing can run smoothly. The proposed activity plan begins with a preliminary survey and outreach, followed by the development, review, and delivery of training materials, as well as the training itself, as well as guidance and assistance, monitoring, and assessment. Publication is one of the required submissions. The qualitative descriptive research analysis method was used in this study. The results of the training show that business actors are very positive about this activity, which provides benefits and inspiration so that they have a follow-up plan to run their business online