he Formulation of Alternative Competitive Strategy for Budget Hotel in Surabaya: Blue Ocean Strategy Approach

The unbalanced number of hotel growth and visitor growth in Surabaya created a pressure between hotels which targeting the same market segments. . The highest growth of hotel numbers was found in budget hotels level, which means that the properties need to have a winning competitive strategy. This study aimed to analyze the existing competitive strategy that is generally used by budget hotel, and to find an alternative strategy to help budget hotels to compete using blue ocean strategy approach. The research method was a qualitative exploratory and descriptive, employing semi-structured interviews with hotel managers of three budget hotels in Surabaya. The results showed that in general, budget hotels still used red ocean strategy to compete. The techno-sustainable hotel concept was eventually proposed as a result of alternative competitive strategy that could be implemented but hotel industries

School of Hotel Administration

Cornell University Courses of Study Vol. 91 1999/200

Understanding Motivation Towards Overseas Travel of Senior Indonesians

The ageing Indonesian population is seen as one of the most attractive markets to the tourism industry. While literature on senior travel motivation is abundant, however, to the author’s knowledge, empirical studies that focus on examining Indonesian senior outbound travel behaviour is still rare. This study initiates a novel inquiry into the push and the pull motivational factors of Indonesian seniors when visiting destination in overseas. Questionnaires were used to collect data from 246 Indonesian seniors aged over 55 years who had travelled abroad. The results revealed three push factors of: 1) self-exploration; 2) relaxation; and 3) relationship enhancement; whereas five pull factors were found namely: 1) facilities and hygiene; 2) destination familiarity; 3) value for money and destination proximity; 4) local attractions; and 5) supporting travel facilities in host destination

Regional development platforms and related variety:Exploring the changing practices of food tourism in North Jutland, Denmark

There has been growing interest in regional policies that stimulate interactions between different sectors, often based on the concept of ‘related variety’. The identification and development of new cross-sectoral growth trajectories has been described elsewhere as building ‘regional development platforms’. This article contributes to conceptual debates about cross-sectoral regional development platforms and provides an empirical analysis of attempts to create and develop such a platform. From a conceptual perspective we argue that the notion of related variety can help policymakers to identify potential combinatorial platform opportunities, but may overestimate the ability of ‘related’ actors to collaborate together in innovative ways, because knowledge is embedded in practice and the process of ‘combining’ knowledge in new activities is therefore challenging. The paper illuminates the development of cross-sectoral platforms by examining the creation of new activities from a practice perspective that directs attention to the everyday activities, routines and understandings that constitute the ‘doing’ of economic development. We explore the development of a cross sectoral platform in the North Jutland region of Denmark, which integrates actors from the food and tourism sectors into a new food-tourism platform. We identify the dominant forms of the practices of producing food, retailing, catering, and promoting tourism, and then consider the ways in which these have changed in response to new cross-sectoral initiatives. The analysis shows that some aspects of practice are easier to change than others, and we conclude that an analytical approach inspired by practice theory can identify the requirements in terms of micro-level change in the practices of actors that is required for an initiative to succeed.</jats:p

Changes in Tenant Layout in an Effort to Increase Turnover at the Convention Hall Culinary Center (CH-Kuliner) Surabaya

This study examined the impact of layout changes or re-layout on the turnover of the tenants at the Culinary Center Convention Hall (SKCH) Surabaya. The aspects studied concerned spatial purpose and layout functions. Spatial purpose included area expansion, ease of access and lighting, and equalization considerations for tenants. Layout functions included the variable of SKCH’s location. The four variables support layout changes, thus increasing the turnover of the tenants in SKCH. A descriptive qualitative method was used. The study included all 25 tenants who were in SKCH before and after the re-layout. Each aspect indirectly brought a positive influence on the increase in turnover of the majority of tenants at SKCH, with the purpose aspect of spatial layout increasing the turnover of 64% of tenants and the aspect of layout function increasing the turnover of 92% of tenants. Keywords: layout change, culinary center, spatial purpose, layout functions, tenant, stand, consumer, re-layou

Analysis Of Readiness For Isa (International Standard Auditing) Based In Audit Planning (Case Study At Local Public Accountant "X" In Surabaya)

The study is conducted to provide an analysis for readiness in the audit planning based on Indonesian SPAP (Professional Standard Public Accountant) 2011 (US GAAS version) and SPAP 2013 (ISA version). The urgency of changes for auditing standard SPAP in Indonesia requires the readiness of public accountant firm to adoption of ISA. Therefore, auditor requires to update the capability to perform audit planning as well as to keep competitive the public accountant must facilitate the work of high quality at a reasonable cost. To adopt ISA properly, public accountant firm must prepare to update their ability, to understand better the difference of audit planning before and after adopting ISA and also the analysis of the consequences when public accountant still does not adopt ISA in the audit assignment. In this study, researcher took the study case at Local Public Accountant X in Surabaya, Indonesia, for the audit period ended on December 31, 2013. This research is an applied research with an approach of the qualitative case study, using participant observation and interview with the audit team of Local Public Accountant X, trying to understand whether the public accountant is ready or not in adopting ISA-based audit planning. The study results the considerable efforts should be accomplished for ISA adoption readines

Professional Human Resources to Create Consumer Satisfaction and The Impact on Purchasing Intention.

Knowledge and skills possessed by individuals will lead to behavior. Meanwhile, the behavior will produce performance. A person's ability, both knowledge or skills possessed in carrying out work will encourage them to perform well. Individual aspects related to individual abilities and work professionalism, group aspects related to the environment in which they work; such as discipline, job compensation, and job satisfaction as well as aspects of the organizational system related to the extent to which the employee adheres to a commitment to growing the company. The responsibility of human resource management in carrying out their duties is to be able to provide suitable substrates for talented and capable personnel in the organization such as; individual ability, work professionalism, organizational commitment, work discipline, work compensation, and job satisfaction so that they can carry out their duties with good quality. Thus, according to the results and objectives of this study, professional human resources can directly create consumer satisfaction and its impact on purchasing intention. This type of research is explanatory research with a quantitative approach. To test the developed hypothesis using path analysis. Data were obtained from the results of distributing questionnaires to culinary tourism actors using a survey method. The sampling technique used the entire population as a sample (census) with a Likert scale. Primary data analysis was carried out after testing the validity and reliability and normality of the data. &nbsp; Keyword : &nbsp;Customer Satisfaction, Purchasing Intention, Professional Human Resources

The Review Study of Halal Products and Its Impact on Non-Muslims Purchase Intention

In a Muslim country, halal products were a norm in the society whereby Muslims in their daily life were not only consuming the halal products. The acceptance of non-Muslims towards halal products is growing as well because of the strict process and laws to follow. It reviews studies and theories on customer’s purchase intention on halal products and the concepts of price, awareness, availability, safety, ingredients, and quality of the halal products, which affect their purpose to buy from the perspective of non-Muslim. Fifty research article from 2009 to 2019 was chosen for this research. Besides, the halal products are also being monitored, certified, and enforced by the government. Halal products with certification will automatically gain the confidant of the consumers without any doubts. There are many types of research being conducted about the halal industry, but there is limited research being conducted to explore the non-Muslim consumers' purchase intention on halal products.Keywords: halal products, purchase intention, non-muslim, literature revie