Spartan Daily, September 25, 1985

Volume 85, Issue 19https://scholarworks.sjsu.edu/spartandaily/7340/thumbnail.jp

Spartan Daily, April 19, 2005

Volume 124, Issue 51https://scholarworks.sjsu.edu/spartandaily/10123/thumbnail.jp

Football's coming home ? digital reterritorialization, contradictions in the transnational coverage of sport and the sociology of alternative football broadcasts.

This article critically utilizes the work of Manuel Castells to discuss the issue of parallel imported broadcasts (specifically including live-streams) in football. This is of crucial importance to sport because the English Premier League is premised upon the sale of television rights broadcasts to domestic and overseas markets, and yet cheaper alternative broadcasts endanger the price of such rights. Evidence is drawn from qualitative fieldwork and library/Internet sources to explore the practices of supporters and the politics involved in the generation of alternative broadcasts. This enables us to clarify the core sociological themes of ‘milieu of innovation’ and ‘locale’ within today's digitally networked global society

From Spacewar! to Twitch.tv: The Influence of Competition in Video Games and the Rise of eSports

Since their inception in the 1950s, video games have come a long way; with that advancement came more popularity, a growing demand, and an evolving culture. The first person shooter (FPS) video game genre and the competitive scene that was born out of it is an ideal case study to analyze this change over time. To understand how video games became so popular, one must examine their history: specifically, their development, impacts the games have had on society, and economic trajectories. Similar to traditional professional sports, video games experienced a cultural shift around their lucrative profit margins and unfolding professionalization of gamers as entertainers/athletes. Professional gaming started in the 1980s, where 10,000 participants competed in the Space Invaders Championship. Since then, video games evolved from being a casual past time to a career for some gamers. The resulting professional gaming community has attracted the attention of wealthy businessman, including a disproportionate number of iconic sports names, including the New York Yankees, Golden State Warriors, Magic Johnson, and Robert Kraft, who have all bought into eSports. All of this is possible due to advancement in technology and significantly improved graphics which allows game developers to increase the amount of content and quality of their games. Without continual advancement in these areas, gamers start to lose interest, which means no economic and societal growth. For example, games released in the early 2000s such as Counter Strike, World of Warcraft, and Halo have utilized online features to allow players to compete with whoever they want from the comfort of home, making it easier than ever for gamers to hone their skills against others. Today, constant updates and new titles are now the norm for successful video game companies; marking this particular industry and accompanying culture as a microcosm for global society at large

Spartan Daily, March 19, 2003

Volume 120, Issue 39https://scholarworks.sjsu.edu/spartandaily/9835/thumbnail.jp

Spartan Daily, September 23, 1992

Volume 99, Issue 18https://scholarworks.sjsu.edu/spartandaily/8302/thumbnail.jp

Social Media and Prosumerism: Implications for Sport Marketing Research

Social media arid the techniques and processes related to marketing using social media are changing at an incredible rate and will require continual monitoring for those involved in-social media research. As such, we identified the need for sport marketing researchers who are abductive thinkers who can design, combine and use innovative research methodologies as stimulated by the continually evolving technology. Ultimately, however, research prospects related to social media and sport marketing are vast for scholars and marketing professionals alike, and are replete with opportunities for designing new research methodologies

Spartan Daily, October 13, 1997

Volume 109, Issue 31https://scholarworks.sjsu.edu/spartandaily/9178/thumbnail.jp

From phones to football: The changing strategic focus of BT

For over a decade BT has been investing significant sums to shift its focus away from the provision of voice telephony towards the Internet. This shift is epitomised by the widespread availability of broadband and the company’s purchase of the rights to broadcast English Premier League football games. This paper argues that its dominance in the voice telephony market funded its initial expansion into these new markets, and that broadband and sports content are mutually supportive lines of business. The paper also highlights the significant contribution that Openreach makes to the overall profitability of BT, and the challenges that exist as a result