11,918 research outputs found

    Development Communication in Indonesia: Programmes, Methods, and Approaches

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    Development communication is an art and science that has evolved through various communication activities and programs conducted over the past twenty years especially in the field of agricultural communication. Experiences in Indonesia are providing certain insights into the issue of communication in the agricultural development that can be made effective. In Indonesia, there is a variety of communication resources being marshalled to help agriculture develop. Farmer groups and Contact-Farmers are the essential social institutions within the agricultural communication framework in Indonesia. Several methodologies or approaches related to this foundation which have been implemented are: Farmer\u27s Agricultural and Rural Training Center (FAR-TC); Integrated Pest Management (IPM); Income Generating Project for Marginal Farmers and Landless (IGP); Decentralized Agricultural and Forestry Extension Project (DAFEP); and The Training and Visit System (T&V)

    Perspectives on Development Communication

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    Development Communication: 1. History and Theories

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    This entry includes three articles, each dealing with a different aspect of the subject: History and Theories Alternative Systems Projects The first and third cover predominantly the Western (especially the U.S.) approach; the second raises some criticisms directed at both the theoretical and the practical limitations of the Western perspective and presents alternative views

    Development Communication Report

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    A review of Development Communication Report, Heddy Reid, editor

    Perspectives on Development Communication

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    What is development communication?

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    Development communication is often looked upon, by writers on the subject, as a tool to bring about development in less developed countries. In this sense, what is emphasised is the use of communication media for development. In a recently published Orientation and Resource Kit on Development Communication by UNESCO, Mayo and Servaes (1994) begin with the observation, that communication media are often called upon to support development programmes. They go on to state that, whereas development strategies could vary within and across countries, the communication activities associated with them are often quite similar. These activities are informing people about specific initiatives and urging their support for them. What I am going to discuss in this paper, however, are the much broader aspects of the intellectual discourse that underlie the concept of development communication. The practicalities of the use of communication for development will be mentioned, only in so far, as it is necessary to illustrate this intellectual tradition..

    Development Communication: Interpretations in Organizational Contexts

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    This study explores how organizational contexts guide and constrain development practitioners\u27 interpretations of development communication. The research focuses on questions surrounding the production of development communication, including: how practitioners understand and interpret development communication; and, how organizational contexts contribute,,to and constrain the production of development communication. An interpretive approach to organizational communication is used to build upon political-economic and systems approaches to the study of media industries and organizational behavior. Thirty-six members of international development organizations, including the United States Office of Population, Population Communication Services, United Nations Fund for Population Activities, International Planned Parenthood Federation Western Hemisphere Region, and Oxfam America, were interviewed in-depth about their perceptions of development communication (including their activity, their audience, and the role of communication in addressing that audience), and their organizational contexts (including inter-organizational dynamics with their donors, recipients and reference groups, as well as intra-organizational conditions, decision making procedures). such as history, structure and Respondents perceived development communication as a tool to inform, educate or persuade (role of communication) groups of individuals or society (audience) who suffer as a result of individual deficiencies or macro-structural inadequacies (problem organizational activity is addressing). Patterns of interpretations were connected with dynamics within the studied organizational contexts, which embodied particular systemic relations with other organizations in environments. The process by which meanings underlying development communication are produced shapes and is shaped by practitioners\u27 interpretations of development communication. These interpretations, in turn, are bounded by the dynamics created and perpetuated by individuals as they interact within organizational contexts
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