Pengaruh Country Of Origin Dan Online Customer Review Terhadap Keputusan Pembelian Skincare Cosrx

Abstract

This study aims to determine the effect of country of origin and online customer review on purchasing decisions for Cosrx skincare. This type of research is included in empirical research. The population in this study are consumers who buy and use Cosrx skincare. Sampling in this study using purposive sampling technique with a total of 100 respondents. The data collection technique used is to use the survey method by distributing questionnaires. The results obtained in this study indicate that the country of origin variable has a positive and significant effect on purchasing decisions for Cosrx skincare. And the online customer review variable has a positive and significant effect on purchasing decisions for Cosrx skincare