Determinant on the decision to purchase Gacoan with halal labelization as a moderating variable

Abstract

The purpose of study this is for analyze as well as get results from determinant on purchasing decisions on Gacoan Salatiga city. Quantitative Methods used with simple random sampling as technique sample. As for the results from analysis the show that price has an effect in a way negative and significant on purchasing decisions; taste matters in a way positive and significant on purchasing decisions; brand image matters in a way positive and significant on purchasing decisions; halal labeling is not capable moderate the influence of price on purchasing decisions; halal labeling is not capable moderate the influence of taste on purchasing decisions; halal labeling is possible moderate the influence of brand image on purchasing decisions

Similar works

Full text

thumbnail-image

IAIN Salatiga (Institut Agama Islam Negeri) Open Journal System

redirect
Last time updated on 09/11/2024

Having an issue?

Is data on this page outdated, violates copyrights or anything else? Report the problem now and we will take corresponding actions after reviewing your request.

Licence: https://creativecommons.org/licenses/by-sa/4.0