In 2003, the British government initiated the Sustainable Communities Act to regenerate town
centers across the United Kingdom. To investigate this policy’s impact, the New Economics
Foundation (NEF) conducted a survey in 2004, dividing towns into 'home towns' and 'clone
towns'. These categories were based on their clone town score, the ratio of independent
businesses to chain stores in town centers. Home towns were towns with a high ratio of
traditional stores to chain stores, while clone towns had a high ratio of chain stores to
traditional stores. The NEF hypothesized that home towns would be more sustainable than
clone towns. This study investigated this hypothesis by analyzing economic, social, and
environmental sustainability in six towns across London. The study’s findings indicated that
a town’s clone town score has little impact on its social sustainability and environmental
sustainability but was far more impactful on its economic sustainability
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