Uso de las redes sociales por las revistas de alto impacto de comunicación y ciencias de la información

Abstract

This research sought to examine the adoption of social networks by the Communication and Library and Information Sciences (LIS) scientific journals with the greatest impact (Q1) according to the Scimago Journal Rank (SJR). A descriptive methodology was followed with a quantitative approach through a review of the websites and social networks of the journals. The profiles and their activity on platforms such as Twitter, Facebook, Instagram, LinkedIn and YouTube were identified, their activity was analysed according to types of publishers in relation to their size and the results between the two areas were compared, revealing their similarities and differences. Among the main contributions, there is evidence of a different behaviour between the two categories studied, with a greater adoption of social media in the Communication area, a clear predominance of the X platform in all cases, and a greater presence in networks of small journals and independent publishers than from major publishers. Among the limitations of this research, we can point to the absence of a content analysis of the publications; this is proposed for future studies

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This paper was published in E-LIS.

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