Repository landing page

We are not able to resolve this OAI Identifier to the repository landing page. If you are the repository manager for this record, please head to the Dashboard and adjust the settings.

Theorising TikTok cultures:Neuro-images in the era of short videos

Abstract

Instead of viewing TikTok as a platform, in this article we borrow Dutch film theorist Patricia Pisters’s concept of neuro-images to approach TikTok as a cultural form that is deeply participatory, platform contingent, and algorithmically engraved. In the co-production between algorithms and users, TikTok becomes an enormous database and generates personalised narratives about individuals and the world onto and through its ‘brain-screen’ interfaces, which simulate our conscious and unconscious mind, and actualise the idea of creativity based on repetition. TikTok thus enables a quasi-automated cinema, whose non-stopping filming of everyday lives does not seek to reduce desires and tastes into a singular and coherent structure, but instead uncovers, releases and contains them in its vast database and interfaces, leading to a fluid and modulating categorisation of identities. It is within this quasi-automated, deeply participatory digital cinema that TikTok constitutes neuro-images, producing a distinctive experience of time, and unpredictable and unstable futures.</p

Similar works

Full text

thumbnail-image

ARTS repository - University of Groningen

redirect
Last time updated on 04/12/2023

This paper was published in ARTS repository - University of Groningen.

Having an issue?

Is data on this page outdated, violates copyrights or anything else? Report the problem now and we will take corresponding actions after reviewing your request.