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TEORI KULTIVASI

Authors
Publication date
15 December 2022
Publisher
SADIDA

Abstract

This article discusses other media impact cultivation theories such as silence spiral theory, media framing theory, and social learning theory. This discussion looks more at the important components of this discussion of the theory of scattering in the book Theories of Mass Communication by Malvin L. Defleur and Sandra J. Ball-Rokeach. According to the theory of cultivation, television messages affect the behavior of individuals. The effect of a stirring between a heavy television viewer and a light viewer. The findings of this study, taken in combination with previous studies, seem to suggest that in a world the capitalist value of television can pay greater attention than democratic values

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This paper was published in Rumah Jurnal UIN Ar-Raniry.

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