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Digital Transformation in Retail Industry - Emergence of Virtual Stores with Mixed Reality

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Publication date
28 October 2021
Publisher
Universitat Politècnica de Catalunya

Abstract

The master thesis contains a view on the future of commerce. Emergence of mixed reality technology seems to be potential in many sectors, therefore this thesis analyzes its implication in retail. The thesis entails various topics regarding current situation of shopping and development of mixed reality technology. Afterwards a design for a mixed reality system is proposed to test out the technology's feasibility in the retail industry

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UPCommons. Portal del coneixement obert de la UPC

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Last time updated on 16/03/2022

This paper was published in UPCommons. Portal del coneixement obert de la UPC.

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