Advantages and disadvantages of (not) mastering the English language culture in iconshock business

Abstract

This research describes the disadvantages that represent not having a good command and the advantages of having a good command of English language in a graphic design company. We could identify language skills, communication tools and the most relevant cultural aspects necessary while doing business abroad; such as understanding changes of rules and standards use in other countries, the negotiation barriers using a second language and the best ways of communication worldwide as Email or video conferencing.Chapter 1 Introduction Statement of the problem Research Questions and Objectives Rationale Chapter 2 Literature review Theoretical framework Communication and the modern languages professional in Colombian enterprises Background frame Cultural influence for international business Multilingual companies have a better performance English in business world Importance of learning a second language Conceptual frame Chapter 3 Research design Type of study Study field Data collection instruments and procedures SWOT Analysis Data analysis method Chapter 4 Data analysis Advantages Disadvantages Communication tools Chapter 5 Disadvantages of not mastering and advantages of mastering the English language as its culture in business Conclusions Limitations and contributions for further research References Appendix Append 1 Common European Framework of Reference for Languages Append 2 Company SWOT Append 3 Survey form Append 4 Interview form Append 5: Business in Japan and China Append 6: SurveysPregradoProfesional en Lenguas ModernasLenguas Moderna

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This paper was published in Repositorio Digital Universidad ECCI.

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